ClickCease Alex Cox, Author at Brafton

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Where Branded Content Marketing Fits into Your Content Strategy — with Examples


Here’s a look at what branded content is and how it fits into a content marketing strategy, with a few prime examples of branded content.

Entertainment Marketing: Everything You Need To Know (Infographic)


Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.