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    Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising

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    From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

    Content discovery 101: Everything you need to know

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    Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.