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Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed


Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.

The difference between targeting demographics & creating personas (in under 3 minutes)


How can you be sure your content is being seen at all, let alone by the right people?

How to get your entire company on board with a content strategy


One effective way to get more people excited about your content strategy is to start with those closest to your business – your employees!

3 YouTube marketing metrics to improve video ROI


Three video metrics found in YouTube Analytics that can improve your YouTube marketing results.

Is “branded content” killing your content marketing?


What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.

4 tips to conduct a quality check for your content


Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .

How to shed light on “dark social” referral traffic in Google Analytics


Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

How to create content for different audiences


Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

4 Reasons to increase your video budget


Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of […]