Expert Support From Your Dedicated Social Media Manager
Brafton social media consultants are the mechanics, surgeons and professors of social media marketing.
We don’t grant that “social media expert” title lightly. Social media consulting helps businesses with more than content marketing. We align your goals with your marketing, connect and communicate with your target audience and drive traffic to your website.
With experience spanning all social channels and industries, your assigned social media marketing consultant has the expert knowledge to refine your brand’s online presence and keep your strategy agile to adapt to the most recent online trends.
Social Media Consulting Services
Consultants offer specialist insight to implement social media strategies that are customised to our client brands and overall marketing goals.
We provide ongoing social media consultancy service on channel updates, trends, changes, engagement solutions and progressive social media campaigns and strategies. Our consultants can support your business’s online presence, following current trends such as influencer marketing, video content for Tiktok and Youtube, augmented reality and more.
We don’t just draft and design your content; we support your social media efforts every step of the way. Through competitive analysis and social media audits, we deliver the data that helps you understand how your online presence compares to those of your competitors and where you can exploit unused opportunities. Our holistic, platform-specific recommendations will constantly contribute to a successful social media strategy, keeping your brand in sync with the most recent online marketing and cultural trends.
When you work with Brafton, everything is planned out in advance, with all stakeholders given full visibility into the past, present and future trajectory of your social media marketing campaigns.
These efforts empower you and your team to build and execute a strong, trusted voice in the crowded social space. Not sure where to start with social media services?
We’ll guide you through our onboarding process.
We got our client Routledge on Page 1 for their target keyword with a search volume of 4,900 in the U.K., but we also made them rank for several variants, upping the ante to 11,000 new business opportunities every single month.
Saphisle needed a foundation for their future digital marketing endeavours – and we delivered. A custom-built WordPress theme, custom illustrations and several blog articles and infographics will help them grow their business.
“They get it! Marketing is all about driving leads and ultimately new business. Every deliverable had this at the heart of it.” – Mark Segelov, Founder and CEO, Saphisle Limited
This boutique cloud optimisation firm approached Brafton during a period of growth, looking for a more professional image, website and marketing material. The outcome?
“The project was 100% successful. We were very pleased with the deliverables and we now have an image that we are confident in and that projects our message. The new website is great and gets good feedback and we have a strong marketing process in place.” – David Phillips, CEO, Tecflair Limited
Social Media Management
You wouldn’t build a house without a blueprint. We don’t manage social media without a strategy. At Brafton, your consultant will act as a social media manager, taking the lead on content generation and management.
More than just publishing social posts, your consultant creates 360-degree strategies that span all the social media platforms of your choosing. We spearhead the content creation and then share it to connect, convert and contribute to your bottom line.
It’s social media with purpose, because you’ll get everything out of one hand. Whether you need us to design custom Instagram Stories and social videos or take care of your community management and follower pushes – we’ve got you covered.
With a focus on engaging viewers through relevant content and networking with industry influencers, social media is more than just a digital marketing strategy. It’s a business strategy.
We manage your social media accounts on a monthly basis, taking the burden off you and your team. Each social media management method reflects the intent of each social channel, allowing you to devote resources to the platforms your audience uses most.
Powerful Insights on Every Social Media Channel
A Brafton social media consultant sees data differently than most, because they can rely on our digital marketing agency’s 2+ decades of experience. With savvy social intuition, they interpret the numbers through the prism of your commercial objectives.
We provide custom reporting that dives deeper into the data, sharing insights into how well your social media strategy is performing. Every month, we check in with you to ensure your marketing strategy is still aligned with your business goals and most current product updates. If something isn’t working, we define tactical next steps to fix it.
We also remove any vanity metrics so that the analytics of your social media strategy are as accurate and actionable as possible. Your boss will thank you for this.
Through social listening, your social media strategist identifies your current social media presence and how your brand is being mentioned across social networks. They will flag any concerns and offer quick resolutions to keep a positive conversation going with your followers on every social media platform.
Strategic Research for Your Next Social Media Campaign
Consultants research methods to take your social media strategy to the next level and collaborate with your team to make it happen. There are no one-size-fits-all solutions. Your social media strategy consultant should be able to pick out the right target audience that will engage with your social media content and lead traffic to your website.
Operating from an intent-driven, client-focused keyword strategy, optimal ad spend figures and relevant networks for your target audience, your social media marketing consultant can build a blueprint for your success.
We’re fluent in all of the marketing industry’s best supportive tools, including Sprout Social, Google Analytics, BuzzSumo, Semrush and many more. If there’s data you need to know to maximise the success of your social media campaign, we’ve got it.
Targeted Social Media Advertising and Promotions
Brafton offers several tailored solutions to elevate your presence on every social media account on every platform.
With paid search and social ad management, we advise you on where your money is best spent for maximum results. Our strategists work across all major social media services and are well-versed in implementing customised ads, retargeting, syndication and Google Shopping Campaigns.
For Instagram, we do more than post pictures and Stories. We also offer live streams and help you engage and convert users through social media contests, follower pushes and other targeted strategies.
Before we even draft your first post, we’ll help you identify the right social platform, budget and content formats for your goals. Whether you’re boosting Facebook posts or using LinkedIn Ads for acquisition, we know how to make the most of each channel.
We distribute press releases to boost public relations and turn your company’s newsworthy events into greater search presence, targeted brand awareness and organic industry coverage. We manage email newsletter marketing to nurture your subscribers and keep your followers completely updated on your business. Plus boost your blog posts by sharing them across social media sites.
To connect your content with the right audience, your Brafton team creates buyer personas. This approach allows you to communicate with potential customers in more strategic ways and better attribute ROI on your social media marketing efforts.
How much you invest in social media ads should be determined by the full spectrum of insight required to ensure its actual success. Spending a little on simple social media posts with no real plan or understanding of your audience will generate less engagement than gaining the competitive advantage that an experienced consultant will give to your business.
Social Identity for Max Brand Awareness
Every brand has a story. Social media is the stage where it’s told.
With campaign content calendar development, SEO-focused content mapping and persona research and development, your Brafton social media specialist helps you develop and refine your brand’s social identity.
We conduct a social media audit to assess your social community, analyse competitor online and social presences and determine your audience’s current perceptions of your brand. With these insights, we implement solutions that empower your brand to rise to the top of your playing field.
Brafton consultants make social media easy.
With an innate understanding of goals and objectives, we collaborate with businesses toward success.
We create victories small and large, and build upon them to drive end-to-end results.