How It Works

Using a tiered system, Brafton manages organic posting and social ads on anywhere from one to four channels, as well as provides strategists dedicated to driving user engagement, expanding reach and influence and participating in network interactions.

Wherever your core audience lives, Brafton’s social media experts can help you maintain a strong, active presence on those channels. We support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+ and YouTube.


Social Media Management & Strategy

Social media campaigns serve many essential functions in today’s marketing landscape, from brand awareness and relationship-building to targeted audience engagement and lead generation.

Brafton provides numerous social media management packages tailored to your specific business requirements, each led by a dedicated strategist. Based on the package of your choice, your strategist will manage their targeted efforts on one (bronze), two (silver), three (gold) or four (platinum) social media networks.

Your strategist also functions as a social media manager who works to:

Strategists provide monthly metrics reports, with data on the effectiveness of your current strategy, as well as the steps needed to further improve that strategy. Clients will also learn about the latest industry insights and become more familiar with social media marketing best practices.

Additional Social Media Options

One of the benefits of working with a full-service agency is that you can take advantage of a wide variety of social media services to support your marketing needs. From creating engaging social media content to monitoring activity across key platforms, we can help execute a comprehensive social media marketing plan that leaves no stone unturned.

Brafton social media strategists may post social media content on your behalf as part of an à la carte option separate from regular channel management. In addition to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ one-off posts, we can help with YouTube uploads, as well as the creation of custom Snapchat geofilters and post-specific images.

If your audience lives on Twitter, Brafton offers live Tweeting for breaking news and event coverage, either in-person or remotely. We can also supplement live Tweeting with live blogging or real-time updates via other social media channels.

Social media strategists can also create and manage contests on the social networks of your choice for added brand promotion and lead generation.

All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation. Request a social media audit to conduct a deep-level analysis of your brand’s social media performance, identifying opportunities for improvement and ensuring your social media marketing plan delivers a clearly quantifiable return on investment.

Social Media Advertising

Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. Brafton social media strategists will create and manage all social ad campaigns on your behalf. Each campaign will include in-depth reporting across platforms and can feature custom imagery.

We have a variety of social media advertising packages to choose from, and are more than happy to tailor a solution to meet your advertising budget, goals and objectives.

Social Media Consulting

Your social media consultant engages in social listening to discover insights regarding trending topics in your industry. This information can then be used to craft relevant, valuable digital marketing content for sharing with your followers. Social listening also allows strategists to identify and assess your company’s reputation and that of its products or services across various social channels. Social media strategists will respond and interact with your target audience based on your brand guidelines and objectives.

Our social media specialists are available whenever you need them to help you finetune your strategy to generate more sales and produce more revenue.

You can also have your strategist join active social communities relevant to your industry on platforms such as LinkedIn. Strategists will engage influential members of these communities to organically grow your list of followers, expand your social media reach and help bring you one step closer to achieving your business goals.

Brafton social media experts can help grow your social media presence, supercharge your social media SEO and drive social engagement.

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