The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How To Boost Your Brand With White Label Content Marketing
You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true. Producing high quality content, such as articles, videos, emails and social posts takes time and resources, but it’s necessary to reach the right audience with the right message at the right moment. The simple truth is that… Read more »
How To Use ChatGPT for SEO: 5 Steps for Success
Marketers want to know: How to use ChatGPT for SEO. Our guide tells all.
Your GA4 Migration Checklist: Switch in 10 Steps
All companies using Google Analytics will have to migrate from UA to GA4 very soon. Here are some orderly steps to make the process work.
Social Media Marketing vs. Content Marketing: What’s the Right Choice?
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results. How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy… Read more »
From the Music Industry to Content Marketing: How Sara Payne Found Her Rhythm
What do music and marketing have in common? They both require creativity and careful planning — a fact our senior project manager Sara Payne is well aware of. For some, working at a marketing agency was a straightforward job choice. For others, it was a segue into a different career path. At least that’s how… Read more »
15 Organic Lead Generation Tactics (+ Lead Nurture Tips)
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
This is the Biggest Content Creation Challenge
It’s a simple question with a not-so-simple answer: What aspect of content creation do you find most challenging? In theory, you’d expect people to pick the thing they are least good at in the content creation process. Turns out, that’s not necessarily the case. We polled dozens of marketing professionals across many disciplines, and the… Read more »
Brand Attributes: What They Are and How To Define Yours (Infographic)
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
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