Explainer Videos

Explain Your Brand

Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment?

And then get them to convert?

The answer is explainer videos. At Brafton, we know short, quick-hitting videos work. Targeted, personalised videos are even better.

An explainer video is a great way to raise brand awareness and draw your target audience towards your company’s product or services. This marketing video style is easy to digest for viewers and can be used on several platforms like landing pages and social media accounts.  

Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. It’s complex and unique with many moving parts. To find success, you have to persuade your target audience that you are the best option when it comes to your specific industry — but that’s easier said than done. You need to create effective 2D, 3D, live-action and hybrid explainer videos, motion graphics, explainer animation and video content that elevate your brand and illustrate your offerings. 

By using Brafton’s video animation and video production services, you can rapidly captivate the viewer and sell your brand in a matter of seconds. 

When your company can’t communicate its value to your viewers, our motion graphic or animated video content can speak for you.

Check Out These Explainer Video Examples

Types of Explainer Videos

screencast Explainers

Any company that sells a mobile or desktop application can benefit from a screencast video that gives a step-by-step tutorial on how to best utilise it. Your products’ best features are clear once your customers begin using them. But before you make a sale — and before your target audience knows how your app works —  you need to be able to demonstrate its value.

Screencast videos give you the perfect platform to give a potential client a tour of your product, showcasing each and every powerful feature, and explaining the challenges it can help overcome.

Lasko explains the benefits of using air purifiers with HEPA filters at home or in the office.

Live-Action Explainers

A live-action explainer video provides your target audience with a guided tour through the ins and outs of your products or services.

A video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turns ordinary objects into captivating specimens, and complex concepts into compelling ideas.

Choosing a face to represent your brand humanises it and gives you the opportunity to introduce personalities that can sell your company’s strongest points. Whether a customer testimonial that’s wrapped into an explainer video, a company leader describing the mission and vision of your company, or one of your experts detailing the benefits of your products or services, making a human connection with your target audience can be a compelling way to draw in leads.

In essence, video marketing shows the best side of your business.

Whiteboard Explainer videos

Whiteboard animation is a boundary-breaking marketing technique that gives you the opportunity to put complicated topics in plain language and visuals through an explainer video. This captivating, easy-to-follow video format gives you the opportunity to educate your target audience on the challenges that you can alleviate and the problems you can solve.

A whiteboard explainer video is a unique animation style, the focal point being a drawing that takes place in front of the viewers’ eyes. As the drawing becomes more detailed and the voiceover provides context and commentary, a story unfolds, revealing the key points of the animation.

With its wide range of benefits, whiteboard animation can help explain your company’s core values, how your services work or why you could be a valuable partner — really, any concept that has one main focus and could benefit from a visual explanation or video clip.

Kinetic Typography Explainers

Combine the power of the pen with the value of video production with this style of explainer video template.

Kinetic typography videos are captivating ways to deliver a message that’s best explained in words. Use this style of explainer video to highlight key phrases that demonstrate your mission, vision or products and services. Or, use video content to directly quote customer testimonials in a new, engaging way to share on a social media platform, your website or via email.

Typography videos are clear representations of your brand style, while leaning on the attention-grabbing nature of an animated explainer.

Video Marketing Strategy

No process, product or company is out of reach for an explainer video. Humans are built to consume video content, and people spend 2.6X more time on pages with video than those without.

It’s not just average consumers who are video-hungry, though. Nearly 60% of top business executives prefer watching videos rather than reading articles that explain the same subject. That’s why a content marketing agency can grow your brand awareness, help your company get in front of your target audience and turn viewers into loyal customers. 

To reach your target audience, whoever that may be, you need video at the front of your digital marketing strategy more than ever. Since video animation and video production can be challenging to produce on your own, a marketing agency can take your brand’s vision and needs and deliver strategic results. Good video marketing isn’t just made — it’s intentionally put together to reach your business goals. You need an expert partner who can advise and create video content in order to get your brand in front of your target audience and give you a return on your investment. 

Creativity at Scale

The animators and videographers on our creative team handle video assets of every type and across every industry, with the best tools and strategies driving their work.

Already have an idea? Let’s get to work.

Want to collaborate on visions for a good explainer video, 3D or 2D animation project? We’re the leading content marketing agency and explainer video production team in the UK for a reason.