For branding initiatives, animated explainer videos are the way to go. A short video animation lets you showcase your product or service and explain it via voiceover.
With 2D animation, even complex concepts are simple to understand and visualise. This is an effective technique to communicate logistical processes, software features or abstract systems.
3D animation can give your audience a view of your products in ways they could not otherwise get. Few things demonstrate your products’ quality better than a literal view of them at work – and with 3D animation, you can provide just that, even with the most complex of items.
Character animations allow you to give viewers a tour of your company’s mission, brand story and vision.
Animated video is so much more than moving pictures and a voiceover; it’s your opportunity to make a strong first impression of your brand. Video creation highlights the design features of your brand, such as style, tone, colour, logo and typography.
Even your animation style can say something about your company’s identity and its unique selling proposition. When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.
See, your hard-to-sell product or service isn’t so dull after all.