National SEO Services

National search engine optimisation (SEO) services from Brafton are data-backed strategies to increase organic search visibility, outrank digital competitors and dominate the SERP landscape for high-value keywords.

While your company grows its business footprint, Brafton grows your online footprint for maximum market penetration.

Enhance Your Content Marketing Strategy With SEO Services

You’ve invested your time and money into crafting compelling, valuable content that actually helps customers. Great! But your content won’t drive website traffic unless online users are actually able to find it.

That’s where SEO comes in.

A well-crafted national SEO campaign utilises a wide variety of different techniques to ensure users are able to find your content – that means landing on the first page of Google.

But there’s a lot of work that goes into increasing your online visibility, and there’s no one-size-fits-all approach that gets your content to the top of SERPs. At the end of the day, you need to create a piece of content users find valuable.

That means taking the time to learn about your target audience’s particular needs, challenges and questions, and building content that addresses those. Our national SEO experts at Brafton help you do all of that.

Benefits of Brafton’s SEO Services

Brafton’s search engine optimisation services help you get the most out of your content — more than any other SEO company could dare to achieve. With us, you’ll be able to generate leads, increase visibility, boost brand awareness and so much more. 

Here’s how:

Full-service SEO Marketing Team:

Great content marketing comes in many different forms. Whether you’re looking for content writing, video services, strategy consulting or anything in between, Brafton’s an SEO agency that meets all of your SEO needs.

Optimise Your Entire Sales Funnel:

Guiding prospects down the sales funnel requires different forms of content to maximise results. The team at Brafton has the knowhow to create the content that best helps your sales team nurture leads at every phase of the sales funnel.

Data Backed:

When it comes to SEO work, we’re not just guessing and hoping for the best. Our approach to search engine optimisation is backed by sophisticated, AI-generated data, so you can feel confident that the content we’re helping you create actually works. We also conduct an in-depth SEO competitor analysis to evaluate ranking opportunities and exploit your rivals’ weaknesses.

We Do the Work so You Don’t Have To:

Working with Brafton means you don’t have to hire and train your own marketing team on SEO techniques. Leave content strategising, creation and optimisation to us, and get back to what you do best: generating value for your potential customers.

Need an SEO expert to define, lead and support your commercial objectives? You’ve come to the right place.

Successful SEO Strategies Support Business Goals

Search engine optimisation as a methodology is nearly two decades old. But your SEO efforts must mature and evolve as algorithms change and customer expectations rise.

Brafton’s national SEO service allows your brand to capitalise on market or industry changes – no matter how subtle or substantial – so you never lose a step to competitors. Those commercial changes may include:

  • M&A.
  • Business expansion or contraction.
  • IPO.
  • Tech disruption.
  • Product or service innovation.

Any business event that shifts marketing budgets or executive decisions is an opportunity for your company. Brafton helps you put your best foot forward, creating competitive digital marketing strategies to win on all fronts – today and tomorrow.

If you’re a national brand, you need national SEO.

Distinguishing Between Local, Regional,
National and International SEO

Our SEO campaigns are customised to the realities of your business. This means using SEO tactics that are designed for mass impact, whether you’re operating a small business or a global entity.

Here’s a brief rundown of how SEO services can be configured to scale with your business and its core commercial objectives:

Local SEO:

  • Google My Business optimisation.
  • Citation management.
  • Localised keyword targeting.
  • Google Maps optimisation.

National SEO

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimisation.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.

Regional SEO:

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.

International SEO:

  • Multi-national content creation.
  • Language localisation.
  • Multi-domain and multi-site management.
  • Global keyword research.

Every SEO service can be scaled accordingly, and foundational content marketing goals are established at the onset of a Brafton partnership.

Shifting from Local to National SEO and Beyond

Brafton’s SEO services are truly agile to the size, complexity and goals of your business. That means we can execute local or national SEO campaigns simultaneously or in succession based on your marketing needs. 

We find that for many organisations, it’s often one or the other — at least starting out. Here are a few common questions we get regarding selecting an SEO package that’s scaled to your geographical reach:

Any firm with national marketing ambitions is a good candidate for a national SEO package. As long as your business’ service area is nationwide, we can ensure your SEO efforts connect with searchers across the country.

National SEO is more agnostic than local SEO. That means, you can run a single national campaign based on the same keywords and audience targeting. Local SEO on the other hand requires precise geographical targeting and refinement that can’t be copy-pasted to another locale.

Nearly all of our SEO services are conducive to a national SEO campaign, including link-building, keyword research, SEO copywriting, brand management, competitor analyses and featured snippet optimisation.

National SEO goals include ranking in Google and other search engines for the highest-value keywords pertinent to your business. By increasing keyword rankings at a national level, your brand can improve its overall search visibility and gain the awareness of a location-agnostic national audience.

As a useful benchmark, we typically advise that SEO can take three to six months to truly show maximum results. That said, incremental wins can be won right away. By re-optimising existing pages, identifying low-hanging SEO fruit and cleaning up any technical SEO errors, we can engineer SEO results very early in the partnership. We ensure your national SEO strategy covers both near- and long-term goals so you can adequately report success to internal stakeholders at any given moment.

Local SEO can be a useful, calibrated starting point for a larger national SEO campaign — they are mutually beneficial and accelerative. If you’ve already seen results in specific geographic regions, you can pivot to a national campaign by allocating resources to agnostic search terms. For example, instead of “B2B manufacturing software Cambridge,” you might create multiple related blogs around “B2B manufacturing software” generally. You want a wider net. 

National SEO techniques typically require higher-volume, more-competitive keywords. After all, you’re targeting a larger, national audience and competing against other national organisations. The process and tools used to conduct research are effectively the same in local SEO versus national SEO. It’s the outcomes and targeting that are different. 

On-Page National SEO

On-page SEO relates to optimising individual webpages, including copy and HTML. Adjustments to on-page elements can increase keyword rankings, generate more organic traffic and make websites user- and search-friendly.

Common on-page elements to optimise for an SEO campaign include:

On-page copy, images and videos.

Meta descriptions and title tags.

Image alt text.

HTML headings (H1-H6 tags).

URL strings.

Internal linking structures.

Schema markup.

Brafton SEO experts may recommend services that include, but are not limited to:

  • Blog writing and optimisation.
  • Landing page writing and optimisation.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimisation.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.

Off-Page SEO

Off-page SEO tactics are the external, off-domain optimisations you make, whereas on-page SEO occurs internally, on-site.

SEO packages may contain off-page tactics like:

  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Guest posting.
  • Brand monitoring.
  • Audience development.

Technical SEO

Technical SEO comprises all the back-end, unseen elements of your web design that are essential for supporting your overall optimisation strategy. It concerns the many ways in which search engines interact with your website. Technical SEO ensures that Google, Bing and other search engines are able to read your website so it can accurately index your pages.

In other words, you can’t make SEO gains on any front without first ensuring that your website is technically sound.

Technical SEO services may include but aren’t limited to:

  • Analysing and optimising link structure.
  • Fixing page speed issues.
  • Ensuring the website is mobile friendly.
  • Reviewing and optimising meta data.
  • Updating Schema markup.
  • Making all webpages accessible (e.g. using Aria labels for screen readers, using proper colour contrast, including appropriate alt text, etc.).
  • Making sure HTTPS is properly set up.

E-Commerce SEO

E-commerce SEO is vital to brands that primarily sell online, and Brafton’s team of SEO strategists and consultants engineer bespoke solutions that help you funnel more traffic from search engines to your product pages.

Those services may include:

  • Product and service page optimisation.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimisation.
  • Image optimisation.
  • Web demo creation.
  • A/B testing.
  • Sophisticated keyword targeting.
  • Page speed and mobile optimisation.
  • Sitemap optimisation.
  • Rich snippet optimisation.
  • Website redesign.
  • User testing.

The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional potential customers to find your products more easily. As this flywheel is set in motion, your business benefits from greater organic, referral and direct traffic from sources all across the web.

Search Engine Marketing (SEM)

Most SEO is organic SEO, meaning it’s a set of activities that encourage your website to appear in organic search results. However, a paid strategy can help you make fast gains that support your organic SEO efforts.

At Brafton, we understand how to create SEM and SEO strategies that work together to advance your online presence and drive relevant traffic to your website.

Your SEM strategy may include:

  • Paid search ads.
  • Display ads.
  • Retargeting.
  • Social media ads.
  • Sponsored posts.
  • Content syndication.