Successful SEO Strategies Support Business Goals

Successful SEO Strategies Support Business Goals

Search engine optimisation as a methodology is nearly two decades old. But your SEO strategies must mature and evolve as algorithms change and customer expectations rise.

Brafton SEO services allow your brand to capitalise on market or industry changes – no matter how subtle or substantial – so you never lose a step to competitors. Those commercial changes may include:

  • M&A.
  • Business expansion or contraction.
  • IPO.
  • Tech disruption.
  • Product or service innovation.

Any business event that shifts marketing budgets or executive decisions is an opportunity for your company. Brafton helps you put your best foot forward, creating competitive content marketing strategies to win on all fronts – today and tomorrow.

seo national scale

Distinguishing Between Local, Regional, National and International SEO

Distinguishing Between Local, Regional,
National and International SEO

Our SEO campaigns are customised to the realities of your business. This means using SEO tactics that are designed for mass impact, whether you’re operating a local or international business.

Here’s a brief rundown of how SEO services can be configured to scale with your business and its core commercial objectives:

local

Local SEO:

  • Google My Business optimisation.
  • Citation management.
  • Localised keyword targeting.
  • Google Maps optimisation.

National SEO:

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimisation.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.
regional seo

Regional SEO:

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.
int seo

International SEO:

  • Multi-national content creation.
  • Language localisation.
  • Multi-domain and multi-site management.
  • Global keyword research.

Every SEO service can be scaled accordingly, and foundational content marketing goals are established at the onset of a Brafton partnership.

SEO Strategy

SEO Strategy

Every successful SEO strategy begins with a plan, including goals and tactics to reach them.

As a leading SEO agency, our strategists receive SEO training to ensure they’re up to date with the latest best practices. They understand how to leverage SEO for companies in various industries, of different sizes and with specific business objectives.
When you need a new or updated SEO strategy, the experts at Brafton have you covered. Here’s what creating or improving your strategy might include:

SEO audit

An SEO audit will show how your current website aligns with the SEO best practices of today. There are several tiers of website audit that Brafton provides, each of which highlights errors that could be impacting your search ranking. Site audits can also provide information about how to remedy the errors and show how you compare against your competition.

Keyword research

Your SEO plan needs to have targeted keywords that are relevant to your industry, brand and offerings. Your dedicated SEO specialist can conduct in-depth keyword research to identify the keyword phrases and terms you should be targeting to reach the right audience.

Content planning

You can’t do SEO without content. A good SEO strategy identifies which types of content will best support your goals. Whether you need updated landing page copy, keyword-targeted blog articles, thought leadership content that encourages backlinks or something else, our team of strategists, writers and other experts can produce it.

On-Page SEO pt. 1

On-Page SEO

On-page SEO relates to optimising individual webpages, including copy and HTML. Adjustments to on-page elements can increase keyword rankings, generate more organic traffic and make websites user- and search-friendly.

Common on-page elements to optimise for an SEO campaign include:

screen

On-page copy, images and videos.

Meta descriptions and title tags.

alt text

Image alt text.

h1 tag

HTML headings (H1-H6 tags).

url string

URL strings.

linking

Internal linking structures.

schema markup

Schema markup.

On-Page SEO pt. 2

Brafton SEO experts may recommend services that include, but are not limited to:

  • Blog writing and optimisation.
  • Landing page writing and optimisation.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimisation.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.

Off-Page SEO

off-page seo

Off-Page SEO

Off-page SEO tactics are the external, off-domain optimisations you make, whereas on-page SEO occurs internally, on-site.

SEO packages may contain off-page tactics like:

  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Guest posting.
  • Brand monitoring.
  • Audience development.

Technical SEO

Technical SEO

Technical SEO comprises all the back-end, unseen elements of your website that are essential for supporting your overall optimisation strategy. It concerns the many ways in which search engines interact with your website. Technical SEO ensures that Google, Bing and other search engines are able to read your website so it can accurately index your pages.

In other words, you can’t make SEO gains on any front without first ensuring that your website is technically sound.

Technical SEO services may include but aren’t limited to:

  • Analysing and optimising link structure.
  • Fixing page speed issues.
  • Ensuring the website is mobile friendly.
  • Reviewing and optimising meta data.
  • Updating Schema markup.
  • Making all webpages accessible (e.g. using Aria labels for screen readers, using proper colour contrast, including appropriate alt text, etc.).
  • Making sure HTTPS is properly set up.
On-Page SEO Services

E-Commerce SEO

e-commerce

E-Commerce SEO

E-commerce SEO is vital to brands that primarily sell online. Brafton’s team of SEO strategists and consultants engineer a bespoke SEO strategy that helps you funnel more traffic from search engines to your product pages.

Those services may include:

  • Product and service page optimisation.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimisation.
  • Image optimisation.
  • Web demo creation.
  • A/B testing.
  • Sophisticated keyword targeting.
  • Page speed and mobile optimisation.
  • Sitemap optimisation.
  • Rich snippet optimisation.
  • Website redesign.
  • User testing.

The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this flywheel is set in motion, your business benefits from greater organic, referral and direct traffic from sources all across the web.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Most SEO is organic SEO, meaning it’s a set of activities that encourage your website to appear naturally in search results. However, a paid strategy can help you make fast gains that support your organic SEO efforts.

At Brafton, we understand how to create SEM and SEO strategies that work together to advance your online presence and drive relevant traffic to your website.

Your SEM strategy may include:

  • Paid search ads.
  • Display ads.
  • Retargeting.
  • Social media ads.
  • Sponsored posts.
  • Content syndication.

SEO, Your Way

As your business changes, so too do Brafton’s SEO services. Packages are available à la carte, on demand or as part of a rolling contract.

For complete product and pricing details, check out our product catalogue.

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Get in touch today to learn more about our SEO Services.

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