If your page has a high Quality
Score, you can earn a lower CPC
rate and beat out higher bidders.
Landing Page and Metadata Optimisation
Every paid ad needs a landing page destination after a user clicks. On the Google Ads platform, a “Quality Score” is given to that landing page. The Quality Score is based on the performance of that web page, including its CTR, keyword relevance and various other factors.
If your page has a high Quality Score, you can earn a lower CPC rate and beat out higher bidders.
Brafton’s SEM consultants can make recommendations for how to improve Quality Score of the landing pages you use in your paid search ads in several ways:
In addition to identifying optimal keywords, we can conduct additional research that will improve your page’s relevance to those keywords. Our in-house team of writers can optimise existing copy or craft new copy to help improve the Quality Score of the page.
Our consultants test the efficacy of different landing pages for various keyword campaigns. This can help improve Quality Score, more precisely target the right audience and boost overall customer conversions.
UX and Design Audits
We can assess your landing page’s UX using heat mapping and other forms of analysis to ensure that it’s optimised to drive conversions. We can also build out custom calls-to-action and help you optimise forms.
Meta Description Analysis and Updates
Meta descriptions for paid search listings have a significant impact on CTR. Our consultants can craft keyword-optimised meta descriptions for each of your ads that encourage prospects to take action, and conduct A/B testing to make data-driven decisions about what descriptions perform the best.