Why Every Digital Marketing Strategy Needs Email
Every good digital marketing strategy is multifaceted: Having a website isn’t enough. Brands also need carefully thought-out blogs, active social media accounts, and content like informative articles, captivating videos and helpful graphics that can be shared.
Amidst all this content creation and digital strategy, marketers also need to consider distribution. Without a reliable distribution channel, all the time and effort that goes into creating collateral means next to nothing.
Enter email: 87% of B2B marketers and 79% of B2C marketers say email is one of their most important marketing channels.
Email helps brands reach large swathes of potential customers quickly and easily. The vast majority of consumers check their email inboxes daily, and you can bet that includes your target audience. In particular, email is excellent for:
- Building brand awareness.
- Generating qualified leads.
- Nurturing your top sales prospects.
- Winning conversions that translate into more sales and higher revenue.
Whatever business, marketing or commercial goals you’ve set out for your next campaign, email marketing can help achieve them.
Brafton’s experienced email marketing consultants will help craft the right strategy to match your industry, audience and goals. Take advantage of our email marketing services to reach a wider audience and bring in more qualified leads.