How It Works

We use a multi-tiered interactive infographic design model that customises the scope and size of your graphical assets to match your commercial needs. If your brand has big dreams, we’ve got big content.

Interactive infographic design is the next frontier in content marketing, enabling your site visitors to directly interact with your brand. Through an interactive chart, moving graphics or other engaging elements, viewers become active participants in your brand’s content.

Benefits of Interactive Infographic Design

A static infographic has its place and is more than capable of building a valuable narrative for your audience. However, data visualisation often demands a more creative, comprehensive approach, especially when you have a lot to say. An interactive graphic presentation allows you to make readers part of the narrative instead of passive viewers.

An interactive infographic has many benefits over its static counterpart, including:


With the right design tool, you can build an interactive experience with elements your audience may never have seen before. Even lacklustre data can come to life when your graphics are unique and creative.


Interactive elements invite readers to make things happen. With a click or tap, they can see your data come to life, helping them engage with your content — and your point — more effectively.

Data Visualisation:

Sometimes, a static infographic simply isn’t broad enough to encompass complex data. An interactive infographic allows you to experiment with different design elements to include more information in ways that excite instead of overwhelm.

How Interactive Infographics are Created

Interactivity requires integration and proficiency with certain technologies, such as Adobe Illustrator and Photoshop, as well as Adobe After Effects. The web page that hosts the infographic should include embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site.

The infographic creation process begins with a concept that requires involvement from Design, Animation and Tech departments. We provide standard infographic sizing options, but the best (or largest) ideas are better-suited for interactivity. An interactive infographic will require more data, more research, more user options (multiple choice questions or multi-layered pop-up functions, for instance) and programming to create.

After creating written outlines and mockups, they’re delivered to you for approval. Next, we begin creating the infographic from scratch while testing different visualisation and engagement tactics that could enhance the user experience.

The launch of the final product is then determined by you and your strategist, and we begin measuring web results to report back on progress.

Benefits of an Interactive Infographic Design Partner

When you set out to create an interactive experience, you may have a particular idea in mind, from an important data point to a marketing goal. You might even know how you want to present it. However, to take your idea from concept to creation, you’ll need expertise in many different fields — and unless you have technical, design, copywriting and web experts at your disposal, you might struggle to create an infographic that’s as user-friendly as it is effective.

When you work with Brafton, all these things are taken care of for you. Our teams work together to bring your idea to life, so all you have to do is point us in the right direction. That means you can focus on your most important goals while we create the interactive infographic that will help you reach them.

The Visual Marketing You Need

We believe in content that converts, content that makes an impact.

Without visual elements, your content marketing dollars are wasted.

74% of marketers use visuals as the primary asset in their social strategies.

37% of marketers state visuals are the most important type of content for their businesses.

People follow directions 323% better when using text + illustrations compared to text alone.

41.5% of marketers state custom infographics drive the highest visual engagement for their brand.

31% of marketers state they are devoting more than 40% of their marketing budget to visuals.

More than 4 billion people have internet access, and your content must compete with every piece of information on the web to earn an audience.