A website visitor isn’t a lead; it’s just an opportunity. Turn more of your existing traffic into real leads through conversion rate optimisation.
What is Conversion Rate Optimisation (CRO)?
The CRO process involves gathering data and implementing changes to refine your website, encouraging a visitor to complete an action.
Some common types of conversions, or actions, that companies aim for include:
Newsletter or email list sign-ups.
Contact Us form fills.
Simply having forms, buttons and product pages on your website isn’t enough to guarantee success. Today’s businesses need to ensure their site has good user experience (UX) design, is intuitive to navigate, is easily found in organic search and includes attractive calls-to-action that encourage users to engage — and ultimately convert.
Conversion Rate Optimisation Services
As a full-service digital marketing agency, Brafton does more than create and deliver marketing collateral. We work with you to make the most of all your marketing efforts through careful planning, continual monitoring and data-based adjustments to your conversion rate strategy.
We offer a range of services that can improve your website’s conversion rate, including:
Website redesign and UX.
Whether you need a comprehensive CRO service offering that’s inclusive of many conversion rate optimisation strategies, or you’re looking to home in on a specific area of your CRO, Brafton has what you need.
By engaging a conversion rate optimisation agency with specialisations across the entirety of digital marketing, you can achieve:
Boosted website revenue.
Better customer acquisition.
Improved customer experience.
Increased customers’ lifetime value.
Overall business growth.
Conversion Rate Optimisation
Our consulting team is staffed with in-house CRO specialists who can create a full website audit to determine how your existing visitors interact with your webpages. This provides valuable insight into which touch points are high value or low value.
We conduct user testing to see the paths people take through your website to learn how it can be improved to guide traffic to your most valuable pages. We also look closely at important factors like:
How many conversion opportunities you’re currently offering.
Whether you’re attracting quality traffic.
The visual design of your website.
Form optimisation, such as changing, adding or removing form fields.
How your landing pages perform in search.
What Influences Your Conversion Rates?
Conversion rates are influenced by many different factors, which, when combined, have the best possible chance at converting the greatest number of potential customers. Some of these factors include:
To optimise for these elements, our CRO strategists employ a number of techniques to test for gaps in your current approach so they can develop a prosperous course of action to tackle your website.
Your CRO strategists may employ a number of techniques, including:
See where visitors spend their time on your site (and where they don’t).
A/B and Split Testing
Determine the most impactful methods to encourage conversions.
User Journey Mapping
Envision the typical path people take from discovery of your brand to first conversion.
By uncovering data about how your current site visitors interact with your website and your brand, we can get a better understanding of what they want and need from your organisation. From there, we can determine the most lucrative changes we can make to your website and overall marketing strategy.
Lead Conversion Technology
Brafton’s proprietary lead conversion technology enables us to create custom conversion landing pages for your website.
Through this CRO technology, you can gate high-value content like white papers, eBooks or case studies behind customisable forms. Then, embed custom calls-to-action into blog posts, landing pages and other areas of your website to drive targeted traffic to your downloadable resources.
Your website design plays a big role in your conversion rate. How do you know if you have poor UX? It can show up in symptoms like:
High bounce rate.
Short time on page.
Low monthly visitors.
Slow loading speed.
Our web design experts will analyse your site to determine the best actions to take for improving your website’s UX and conversion rate. These may include:
Site architecture adjustment.
Blog redesign and optimisation.
Resolving website errors.
Landing page design or optimisation.
Resource centre creation or optimisation.
By improving your UX and website design, you’re creating an easier and more intuitive experience for your website visitors. In turn, you’ll be rewarded with higher conversions and quality traffic.
You can greatly improve the performance of a particular page through paid search advertising. Pay-per-click (PPC) is a strategy that puts your page at the very top of search engine results pages (SERPs) so your audience can’t miss it.
Our PPC consultants are experts in determining the best:
Bidding strategy for your marketing budget.
Keyword targets for your landing page.
Landing page design to support conversions.
When you engage in a sound PPC strategy, you can improve brand awareness, lead generation and customer engagement, in turn supporting your CRO strategy.
To get people to convert on your website, potential customers first must find your website. This is why search engine optimisation (SEO) is so critical.
SEO means tailoring your website content and design to search engines’ best practises. SEO encompasses many activities, including content writing, keyword research and website redesign. An SEO audit from Brafton will show you exactly how to improve your current website to see greater ROI in the future.
Your website SEO audit will include the errors currently impacting your site’s performance and recommendations on how to remedy those errors. Brafton’s in-house website designers and developers have the knowledge necessary to update your website.
SEO Content Writing
Content is the most important factor for ranking well in search. Our in-house editorial team knows how to craft content specifically for SEO. They write all kinds of content, including:
Landing page copy.
Our content mapping process ensures all copy provided by Brafton is centred around keyword and topical research, industry insights and the latest SEO best practises.
How do you stack up against the competition? Seeing how you compare with others in your industry or vertical can help you strategically improve your conversion rates.
We offer a competitive analysis product so you can see exactly how you’re doing in comparison with the competitors of your choosing. Your consultant will analyse their organic, paid, social and backlinking strategies, compare them to your own, and review every detail of the report with you.
From there, you’ll be able to formulate a strategy with the most information at your disposal.
Optimise Your Site. Get Results.
Conversion rate optimisation isn’t a nice-to-have strategy anymore. In today’s competitive digital landscape, it’s a must-have if you want to see results.
By working with Brafton to create a CRO programme that converts, you can generate more quality traffic, increase lead generation and get the results you want.
Not in the UK?
Check our international conversion rate optimisation services: