Set-up and Optimisation
You’ll get the best results from your Facebook advertising campaign if you’re taking advantage of all the tools that capture audience information and create lookalike audiences to disperse your message across larger populations looking for your solutions.
Whether you’re already utilising Facebook ads or you’re a novice to this tactic, we can help you set up and optimise your campaign.
We can help you install Facebook Pixel onto your website, either through accessing your website code or by working with your developer to get it set up correctly. Facebook Pixel is a small piece of code that lives in the background on your website. It records the interactions people make on your website, such as making a purchase. It can tell you whether these engagements happen after the user sees your Facebook ad – in other words, it gives you more insight into how well your Facebook advertising strategy is working.
Custom Audiences is an option available through Facebook that allows you to target your ads to the audiences most likely to engage with them. They can be created in a number of ways, including customer lists, website and app traffic and Facebook engagement. Custom Audiences uses data you already have about your audience to ensure they see your ads across Facebook, Instagram and Audience Network.
Lookalike audiences help you expand your reach through Facebook’s advertising networks by creating audiences based on the characteristics of your custom audiences.
Creating a Business Page on Facebook also gives your brand a chance to engage with other industry counterparts, spark relationships with social media influencers and make important business connections. It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages.