One Agency for All Your Video Production Needs

Brafton staffs a full crew of videographers with extensive experience producing,
directing, scripting, shooting and editing video content.

Our virtuoso video team is also supported by a network of freelance on-screen and
off-screen talent. We use the best camera, audio equipment and post-production resources in
the industry to produce high-quality video that helps you achieve your business goals.

When you work with our creative video department, you get:

Seasoned script writers.

Voice over.

Experienced on- and
off-camera interviewers.

In-studio production
options via Brafton’s
very own studio.

A travel-ready camera
crew and team of video
editors.

Post-production
services – for footage
we’ve shot or footage
you already have.

A video animation team
that can create 2D and
3D animations, motion
graphics and animated
logos, and assist with
post-production editing.

Seamless client
collaboration through a
dedicated project
manager.

We’re a full-service video marketing agency. Any equipment or talent we don’t
have immediate access to, we source for you. Tell us what you need – on-location
camera crew, post-production assistance, animated videos, directorial assistance,
scripts – and leave the rest to us.

 

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Corporate Video Production

Every business has a story worth documenting – for potential customers, for prospective
employees, for existing personnel and for the world at large. Corporate video production
helps you tell that story with compelling visuals.

At Brafton, we offer a wide range of corporate video production services.

On-Location Videos

Our crew goes where it’s needed: Your latest conference, the next industry expo you attend, your upcoming keynote address, your fundraising event, your new product announcement, your company picnic, your state-of-the-art manufacturing facility, a charity giveaway, etc.

From multi-day event coverage to one-and-done film shoots, we’re ready to produce, film and edit on-location videos for you.

Corporate Promos

Corporate promos straddle the line between corporate and commercial video. They humanise your company and highlight its culture for recruiting purposes, but they also reveal a lot about your company’s values and how those align with your customers’ goals.

Our video teams can script and produce corporate promos that show your employees engaged in their work, with their customers and in their communities.

Corporate Training Videos

Show, don’t tell. We can document standard operating procedures, create animated, step-by-step training videos, film safety demonstrations, create employee onboarding training clips, direct product demonstrations and much more.

Persona Development Videos

Sometimes the best way to understand your customers is to document them at work. We can help you create video profiles of your target personas that will improve corporate-wide familiarity with the audience and customer base.

Event video production

Brafton’s in-house team will attend corporate gatherings, industry conferences, user group meetings and other events, giving direct, on-location coverage. Create unique, broadcast-quality video content that offers exclusive insights and reporting your audience can’t find anywhere else.

Commercial Video Production

Video marketers see, on average, 66% more leads every year. A great video can also boost intent to purchase by as much as 97%.

At Brafton, we use video to help you achieve your commercial goals at every phase of the sales funnel.

Video ads

We write, produce, shoot, edit and distribute online video ads that engage audiences, promote your brand and demonstrate the value of your products and services.

Vox Pops

Top-of-funnel, man-on-the-street interviews can be fun, engaging and informative. They’re a great opportunity to get people commiserating with your customers’ pain points on camera. We can film in our studio, at a conference, on the street, or all of the above and more.

Explainer videos and animations

Nearly 100% of businesses have said that video is effective for helping customers understand products or services. Whiteboard videos, animated videos, product tutorials, demo videos, how-to videos and other explainer videos can simplify the complex into short, engaging, shareable content. Animation and motion graphics are perfect media to visualise abstract concepts or complicated subjects in terms that any sales prospect can easily understand.

Video testimonials and interviews

In studio, on site or in the field, getting your satisfied customers on camera to vouch for your quality is one of the most powerful ways to provide proof of your value. We can conduct interviews, film your products and solutions at work and weave everything into a moving customer testimonial that will change minds and close deals.

Product demos

A great video product demonstration shows your value in action. You can use demos and tutorials to win over new business, generate top-level interest in your brand and to help existing customers maximise the value of your products and services.

Video blogs

Sometimes your target audience needs to ease into your long-form blog content. A video blog is a quick-hitting video presentation where a live presenter teases the main points in a longer blog post or other asset. Brafton writes, produces, films, presents and edits video blogs that live on brand websites.

Video SEO Services

Video can increase search engine traffic by as much as 157%. But it takes a marriage
of creative brilliance and search engine optimisation expertise to realise that kind of return on investment. Every year, Google gets better at parsing video, contextualising its contents
and identifying the most important on-screen elements.

Today, video needs to be created with ingenuity, and optimised for maximum
exposure in search engines and social media networks.

Brafton video production services deliver the best of both worlds: full-service video marketing and tremendous in-house SEO acumen.

Video Strategy

Video is both a content medium and an SEO strategy. It’s also a core component of your marketing and sales funnel. Businesses need to create memorable video content, but they also need to understand how to improve its visibility on search engines to support marketing campaigns while maximising its business impact.

At Brafton, our videographers work directly with content strategists and project managers to incorporate video into a bigger marketing campaign. We provide guidance for how to optimise video content for search – for instance, by supplementing every video with keyword-optimised titles, descriptions and meta tags.

Video Promotion

Search engine optimisation is about more than what happens on Google. Every video SEO strategy needs to be supported by YouTube optimisation efforts that help drive up channel follows, the number of video views and overall engagement with video content. All of these are examples of signals that demonstrate the value of your video content to search engines and can help increase YouTube video performance.

Social media is also a central component of every video marketing strategy. On Facebook, for instance, video content is the most likely medium of content to reach its target viewer. Brafton’s content strategists and social media consultants help build your base of followers on leading platforms like Twitter and Instagram, maximise the reach of your content and encourage users to comment, like, engage and share your videos.

Script. Shoot. Edit. Promote. Profit.
Full-service video marketing awaits you at Brafton. We’re the video experts, and we specialise in creating video that engages viewers, inspires audiences and produces results.

Let’s get rolling