One Agency for All Your Video Production Needs

Brafton staffs a full crew of videographers with extensive experience producing, directing, scripting, shooting and editing video content.

Our virtuoso video team is also supported by a network of freelance on-screen and off-screen talent. We use the best cameras, audio equipment and post-production resources in the industry to produce high-quality video that helps you achieve your business goals.

When you work with our creative video production team, you get:

Seasoned script writers.

Voice over.

Experienced on- and
off-camera interviewers.

In-studio production
options via Brafton’s
very own studio.

A travel-ready camera
crew and team of video
editors.

Post-production
services – for footage
we’ve shot or footage
you already have.

A video animation team
that can create 2D and
3D animation, motion
graphics and animated
logos, and assist with
post-production editing.

Seamless client
collaboration through a
dedicated project
manager.

We’re a full-service video marketing agency. Any equipment or talent we don’t have immediate access to, we source for you. Tell us what you need – on-location camera crew, post-production assistance, animated videos, directorial assistance, scripts – and leave the rest to us.

Video Production Process

We make the video production process as seamless as possible for you. Our knowledgeable production team can help you every step of the way, from ideation to promotion.

Here are some of the steps our production team may take when beginning a new video project:

1. Brainstorm

Don’t know where to begin with video marketing? That’s OK! We can help. Our team can help you brainstorm video ideas that are sure to capture attention and drive results, whether you need a video ad, a product demo or a corporate introduction video.

2. Plan

What do you want to highlight in your video? Before we begin production, we’ll iron out the most important details and key aspects you want displayed on screen. Then, we’ll work together to determine the best way to incorporate those essential features.

3. Script

Some videos, like testimonials or vox pops, work well with candid comments and planned-out interview questions. Others, like product demos or animations, need a script. Either way, our team can prepare the perfect script, talking points and/or interview questions that will bring your video together.

4. Storyboard

A storyboard is a preview of what an animated video will look like once completed. Your animator will create a storyboard for your team to review ahead of time to make sure our direction and vision is aligned with yours. Let us know any edits you have so your final product is perfect.

5. Film

Whether we’re travelling to meet you on-location or you’re coming into our in-house studio, we’ll be ready to shoot. Our professional crews use the latest HD and 4K video cameras along with professional lighting and audio equipment to make sure you look and sound great.

6. Edit

After we have every shot we need, it’s time to bring it all together. We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects for a top-tier video you’ll be proud to show off.

7. Deliver

Once ready, you’ll receive the final product for your team to review. You’ll receive one complimentary round of edits to make sure we get everything just right. The final video will be ready to upload to your YouTube channel, share over social media and email, or embed on your website.

8. Promote

Video marketing doesn’t end when the video is completed. Now it’s time to make sure your audience sees it. Your dedicated content marketing strategist (CMS) can advise on the best ways to promote your video, such as through email, social media, your website or your blog.

This creative process for each video project ensures your final product is unique and impactful – just like your brand.

Corporate Video Production

Every business has a story worth documenting – for potential customers, for prospective employees, for existing personnel and for the world at large. Corporate video production helps you reach a wider audience with that story, and compelling visuals to go along with it.

Here are are the corporate video production service options we offer:

On-location videos + Event video production

On-location videos

Our crew goes where it’s needed: Your latest conference, the next industry expo you attend, your upcoming keynote address, your fundraising event, your new product announcement, your company picnic, your state-of-the-art manufacturing facility, a charity giveaway, etc.

From multi-day event coverage to one-and-done film shoots, we’re ready to produce, film and edit on-location videos for you.
 

Event video production

Brafton’s in-house team will attend corporate gatherings, industry conferences, user group meetings and other events, giving direct, on-location coverage. Create unique, broadcast-quality event video content that offers exclusive insights and reporting your audience can’t find anywhere else.

Corporate promos

Corporate promos

Corporate promos straddle the line between corporate and commercial video. A brand video humanises your company and highlights its culture for recruiting purposes. It also reveals a lot about your company’s values and how those align with your customers’ goals.

Our video teams can script and produce corporate promos that show your employees engaged in their work, with their customers and in their communities.

Vox pops + Video testimonials and interviews

Vox pops

Top-of-funnel, man-on-the-street interviews can be fun, engaging and informative. They’re a great opportunity to get people commiserating with your customers’ pain points on camera. We can film in our studio, at a conference, on the street, or all of the above and more.
 

Video testimonials and interviews

In-studio, on site or in the field, getting your satisfied customers on camera to vouch for your quality is one of the most powerful ways to provide proof of your value. We can conduct interviews, film your products and solutions at work and weave everything into a moving customer testimonial that will change minds and close deals.

Persona development videos

Persona development videos

Sometimes the best way to understand your customers is to document them at work. We can help you create video profiles of your target personas that will improve corporate-wide familiarity with the audience and customer base.

Explainer videos and animations + Corporate training videos

Explainer videos and animations

Nearly 100% of businesses have said that video is effective for helping customers understand products or services. Whiteboard videos, animated videos, product tutorials, demo videos, how-to videos and other explainer videos can simplify the complex into short, engaging, shareable content. Animation and motion graphics are perfect media to visualise abstract concepts or complicated subjects in terms that any sales prospect can easily understand.
 

Corporate training videos

Don’t tell; show with a training video. We can document standard operating procedures, create animated, step-by-step training videos, film safety demonstrations, create employee onboarding training clips, direct product demonstrations and much more.

Video blogs

Video blogs

Sometimes your target audience needs to ease into your long-form blog content. A video blog is a quick-hitting video presentation where a live presenter teases the main points in a longer blog post or other asset. Brafton writes, produces, films, presents and edits video blogs that live on brand websites.

Product demos + Video ads

Product demos

A great product video can also boost intent to purchase by as much as 97%. It shows your value in action and gives viewers a close look at your products, anywhere, anytime they want. Use demos and tutorials to win over new business, generate top-level interest in your brand and to help existing customers maximise the value of your products and services.
 

Video ads

We write, produce, shoot, edit and distribute online video ads that engage audiences, promote your brand and demonstrate the value of your products and services.

Video SEO Services

Video can increase search engine traffic by as much as 157%. But it takes a marriage of creative brilliance and search engine optimisation expertise to realise that kind of return on investment. Every year, Google gets better at parsing video, contextualising its contents and identifying the most important on-screen elements.

Today, video needs to be created with ingenuity, and optimised for maximum exposure in search engines and social media networks.

Brafton video production services deliver the best of both worlds: full-service video marketing and tremendous in-house SEO acumen.

Video strategy

Video strategy

Video is both a content medium and an SEO strategy. It’s also a core component of your marketing and sales funnel. Businesses need to create memorable video content, but they also need to understand how to improve its visibility on search engines to support marketing campaigns while maximising its business impact.

At Brafton, our videographers work directly with content strategists and project managers to incorporate video into a bigger marketing campaign. We provide guidance for how to optimise video content for search – for instance, by supplementing every video with keyword-optimised titles, descriptions and meta tags.

Video promotion

Video promotion

Search engine optimisation is about more than what happens on Google. Every video SEO strategy needs to be supported by YouTube optimisation efforts that help drive up channel follows, the number of video views and overall engagement with video content. All of these are examples of signals that demonstrate the value of your video content to search engines and can help increase YouTube video performance.

Social media is also a central component of every video marketing strategy. On Facebook, for instance, video content is the most likely medium of content to reach its target viewer. Brafton’s content strategists and social media consultants help build your base of followers on leading platforms like Twitter and Instagram, maximise the reach of your content and encourage users to comment, like, engage and share your videos.

Script. Shoot. Edit. Promote. Profit.

Full-service video marketing awaits you at Brafton. We’re the video experts, and we specialise in creating video that engages viewers, inspires audiences and produces results.

Let’s get rolling