Instagram Marketing Services

What Is Instagram Marketing?

Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services and build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content. Although most consumers have Instagram, using it as a marketing tool is vastly different than just posting a picture of your puppy. 

You may be wondering if paying a digital marketing agency to strategically position your brand on the platform is worth it. Because there are so many intricate features and possibilities — and stiff competition — using a professional Instagram marketing service is well worth the investment. 

In fact, 49% of marketers rate visual marketing as very important to their marketing strategy.

The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.

Tell a Story To Captivate Your Target Audience

Instagram is about story building — and that’s what an experienced content marketing team made up of talented writers excel in. Through engaging storytelling, your brand can attract an audience and keep them entertained and educated through the screens of their devices. Building relationships is key on Instagram, which makes content creation an important part of any digital marketing strategy.  

Elevate Your Content Creation and Instagram Account Optimisation With a Trusted Marketing Agency

A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer.A typical strategy from Brafton’s social media strategists includes:

Profile Optimisation

A complete profile helps you to earn the trust of your Instagram followers. That includes a branded profile image, a descriptive bio, engaging Instagram Story Highlights and a link to your website. A curated feed theme can also be used to make your Instagram profile more aesthetically pleasing.

Follower Tactics Tailored to Your Target Audience

The Instagram growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. Additionally, sharing user-generated content can boost engagement with potential customers.

Keyword Research

Keyword research is an art mastered by creative professionals who can pinpoint the exact phrases your audience is searching. Brafton’s expert marketing team knows the right Instagram hashtags that will attract new followers and potential customers to your account. For highly specialised Instagram advertising, using the right keywords and phrases is essential to optimising your Instagram presence.

A Regular Posting Schedule Boosting Brand Awareness

It’s important to post with regularity so that your brand stays relevant. Not only that, but Instagram will actually expand your ‘reach’ depending on the number of posts you share. Posting at least once per day shows your followers that you’re still active but also builds the overall reach and impressions you can gain. Now, finding the exact right time to post can be a challenge, but Brafton has the experts who can optimise your schedule.

Keep Your Instagram Account Top-of-Mind With Story Integration

Instagram Stories appear at the top of a user’s feed and 80% of viewers choose the ‘forward tap’ option rather than exiting the feed, which means you have an excellent chance of being seen. Stories are available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions. Brands can use Stories to share promotions and CTAs (consumers can scroll up to shop), user-generated content, announcements, create Story Highlights, offer polls and so much more.

Instagram Advertising

In addition to building your Instagram following organically, paid Instagram ads, or ‘sponsored posts’ can extend your reach to followers you haven’t interacted with yet. Brafton’s Instagram marketing services can help your brand create a plan to make your money work for you.

Your social media strategist can help maximise your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts.

Different Types of Instagram Ads

There are multiple types of Instagram advertising techniques that go beyond traditional, organic posting and can help support your brand in widening your reach. These include:

In-Feed Ads

These sponsored posts show up in users’ feeds as they scroll and are usually shown based on the algorithm of the likelihood a user would be interested or if they’ve recently searched for a similar product elsewhere online.

Stories Ads

Like In-Feed ads, Stories ads show up in the Stories feed while a user is viewing. They integrate seamlessly and are often relevant to the user’s interests and other demographics. The user can choose to either tap or swipe left to keep moving or swipe up to learn more. 

IGTV and Reels Ads

As it implies, these advertisements are sponsored with ad spend to show up while someone enjoys videos through the IGTV or Reels options on Instagram. 

Explore Ads

When users click on the Explore button on Instagram, they are taken to an interactive page curated based on their interests and the accounts they follow. Essentially, it gives them recommendations for accounts, posts and videos to check out. Explore ads provide the opportunity to increase the likelihood that you will show up on users’ Explore page based on your chosen demographics. 

Instagram Influencer Marketing

The influencer economy has a huge presence on Instagram — something many smart brands have tapped into. 87% of Instagram users claim to have been ‘influenced’ to make a purchase after seeing it used by an influencer. 

Instagram influencers are accounts that may promote brands and content related to the interests of their followers. Influencers are also more likely to be seen as credible sources of information and advice by their followers because they have established themselves as experts in their respective field. This makes them an even better partner for brands who want to reach a specific target audience.

Your social media marketing strategist can help you build relationships with influencers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off regarding increased brand awareness and user engagement.

How Does Instagram Fit Into the Overall Digital Marketing Landscape?

Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.

9 out of 10 Instagram users follow a business. And, Instagram’s reach through advertising is growing every year, now reaching approximately 58.3% of the UK’s population ages 13 and older.. 

Plus, Instagram users tend to be in a prime demographic for most companies. About one-third of adults aged 25-34 use Instagram.

Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that is familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem to pander or be forced.

87% of people say they followed a profile, visited a website or made a purchase after seeing a product or service advertised on Instagram. With support from an expert social media strategist, your brand can reach millions of potential customers who are ready to buy. Attractive and engaging Insta-worthy content makes sure they continue to connect with your messaging again and again.

What Instagram Marketing Services Do We Offer?

By learning about your organisation’s mission and goals, your strategist can develop Instagram campaigns that engage and convert. In addition, tailored analytics help you understand your results so you can continually improve your strategy.

Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies.

Social Media Management and Promotions

Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies. With consistent effort, your follower count will grow and you’ll see more visitors arriving at your site from this channel.

Rolling Instagram management includes activities that enhance Instagram user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content and more.

Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data.

Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.

À la Carte Instagram Posts

Instead of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform. 

We know that, as a brand owner, you’re busy and have a lot of other responsibilities. Your team might not have the hours in the day that should be devoted to regular posting. The benefits that come with consistency are valuable to your company and marketing strategy. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.

Instagram Listening

With over 2 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.

Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, they can give you actionable advice on how to respond and nurture your customers according to your goals.

Audience Engagement Videos

Video content has 2 times higher engagement on Instagram, which is what makes this media asset so valuable. Plus, the platform has plenty of different ways to upload video content, from shorter Instagram Reels to longer and more robust IGTV options. With so many choices, your content strategist can help your team identify what’s best for different audiences and goals. 

User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your Instagram post is scrolled away. A video encourages users to slow down and take in your messaging without asking too much in return.

Instagram Ad Management

Instagram Advertising follows a pay-per-click model that uses a bidding algorithm to place your ads in users’ feeds and stories. Using the Facebook Ad Manager, you can slice your audience for precision campaigns or even expand your marketing campaign through Facebook Ads.

An expert strategist from an established Instagram marketing agency will help you build your ads, identify audiences and develop a competitive bidding strategy. That way, your Instagram Ads strategy will be aligned with your advertising goals on other PPC platforms like Google Ads for optimal results.