Video makes up 80% of all web traffic. If your brand lacks corporate video content, it’s missing out on important opportunities to nurture, engage and convert customers.
Leave a Lasting Impression With Video Marketing
High-quality video looks professional and engages your target audience. Storytelling elements and branded elements help customers relate to your company mission.
On social media, captivating videos help customers learn more about your offerings, serving as an important touch point. In fact, video ads are the No. 1 way consumers discover new brands that they later buy from.
Creative marketing videos not only raise brand awareness, but also help convert customers. Among surveyed marketers, 85% say video content is an effective way to get attention online, and 93% of brands say social video has brought them new customers.
Increase Brand Awareness and Convert More Customers
Corporate video production has a high return on investment, which is why 83% of marketers say video is important for reaching their goals.
In addition, 72% of customers prefer video over text when learning about new products and services.
Whatever your business goals are, high-quality professional video services will help you achieve them.
That said, translating your brand identity and core message into a visual story can be challenging. It doesn’t end with your logo in the corner of your video. To ensure that your video content is recognised again and again, you want to consider everything from typography and colour palettes to effects influencing your image style. Each of these elements has to be in tune with your other marketing efforts to keep your branding and tone of voice consistent across digital experiences.
At Brafton we’re more than a video production company – we are a full-service digital marketing agency. Our expert teams specialise in creating powerful content that wows audiences, improves search engine rankings and delivers tangible results.
We help with every phase of video production, from concept development and planning, to filming and editing – to promotion and launch. Our clients are heavily involved throughout the process, providing input, feedback and direction.
Animated Video Content
Animated videos give your brand the flexibility to easily explain complex concepts and processes. Through 2D and 3D characters, whiteboard illustrations and dynamic vector graphics, animations make it fun and interesting for your target audience to learn about your brand.
Your company logo is one of your most important brand assets. It’s how new and returning customers recognise your organisation. Across social media, product packaging and internal communications, your logo is likely your most-used asset.
An animated logo enlivens your videos and raises brand awareness. The unique appeal of a dynamic logo creates an impression that lasts. Just think of all the logos your customers see every day, from app store pages to retail shelves. Animation helps your brand stand above the crowd.
A website demo based on screen captures of your web portal or site, supplemented by a voiceover and music, can help customers understand the benefits of working with your brand. Animated explainer videos can be 2D, 3D or a hybrid.
Compared with other types of content, explainer videos nurture leads and close deals faster. In just a few minutes, customers will have a better understanding of your capabilities and features. Plus, animation gives you the opportunity to instil your unique brand voice into your content.
The freedom and flexibility of animated graphics let your brand easily explain complicated concepts to your customers. Animation evokes emotions and displays personality.
Basic animations include stylised 2D and vector icons overlaid with voice and music. Commercial-grade motion graphics feature dynamic text and vector animation, interactive characters and 3D elements.
Motion graphics ranging from 30 to 120 seconds are perfect for conveying processes and product cycles. Customers will remain engaged and attentive while absorbing important information.
On-site video shoots bring a professional film production crew directly to the action. Our team of digital marketing professionals will do the leg work first, so you can rest assured that everything runs smoothly once the camera is rolling. We’ll work with you to develop a script outline that captures your message and style, scout locations that might fit the concept of your ad, cast talent and obtain the necessary permits for on-location filming. That means when we come out for the actual filming, our team relies on a solid shooting schedule that lays out everything from costume designs to scene dialogue.
By incorporating your unique taste and style into each step of the process, we build a recognisable face for your brand and enhance customer trust. What’s more, to further solidify your brand’s authority, we employ commercial-grade post-production editing that’s bound to set you apart in the market.
Corporate Promotional Videos
Polished promotional videos let you tell your brand story in your own voice. Corporate overviews raise brand awareness and engage customers on a deeper level. You can share promotional videos on your company’s website and social media profiles as well as at industry events.
Videos that include beautiful footage of your workspace, processes and customer service help buyers feel comfortable working with you. Custom marketing videos give you the space to speak in your own voice about the issues that matter most to your business.
Testimonials and Interviews
Custom, on-location interviews allow your in-house experts to share their insights and passion with your customers. Your stakeholders can shine a light on the elements that make your brand unique. Professional video puts a face on your brand, making it easier to connect with your clients.
In addition, testimonial videos let satisfied customers sing your praises in their own words. Whether they’re at your offices or on their turf, our expert videographers will bring high-quality video production to your customers.
Marketing videos help customers visualise the benefits of your offerings. A step-by-step product demo, led by a professional presenter, provides customers with valuable insights. Demos can support the sales process by providing potential customers with essential knowledge about your products and services.
Effective product demos replicate the user experience, allowing customers to see firsthand how your offerings solve problems. Combining storytelling elements, live-action video and dynamic text makes a lasting impression on customers.
Take the video shoot on the road with you. Live events are amazing opportunities to connect with customers face-to-face. Event videos let you extend these interactions to customers across the globe. Featuring event b-roll, keynote speaker highlights and attendee interviews, these videos capture the spirit of the event.
Letting customers see how your brand interacts with the broader community can help them feel more comfortable working with you. Candid conversations with event attendees demonstrate the trust you’ve built with existing customers.
High energy, man-on-the-street style videos lend a sense of immediacy and personality to your brand. These highly engaging videos allow you to poll customers, ask questions and gather honest feedback on camera.
Vox pops provide social proof that your brand is committed to hearing from your customers. They’re easy to share online and at events. With just a few minutes of video, you can open a window into your interactions with consumers, allowing potential buyers to place themselves in the shoes of a satisfied customer.
Case Study Videos
Case study videos are an important component of any video marketing strategy. They offer much-needed social proof to potential customers, highlighting your brand’s strengths and value propositions in action. This type of media showcases the work you’ve done to support your clients and addresses their biggest pain points. It makes for a pretty compelling argument in your favour for anyone considering working with your business.
As part of our video production process, our in-house team can travel to your client’s location to conduct on-site interviews and shoot additional footage. Every member of our production team, from the videographers to the camera operators, knows how to get the best material from these testimonials. Their expertise and professionalism ensure every on-locale shoot goes smoothly and captures the messaging and narrative you need.
Employee Safety Videos
Corporate videos can also be used for internal purposes, especially training staff. This engaging content is an effective way to bring attention to potential workplace hazards and teach employees best practices to keep them safe on the job.
Think of all the curious people who may not have heard of your brand just yet. By creating educational videos, you can capture their attention and help them solve a problem they’re already facing. This builds trust in your brand and positions you as the industry leader who takes the time to break down complex ideas. If your audience wants to learn more about activities related to your product, training videos can be a great way to create an extensive experience that enhances the buying experience and attracts future customers.
Drive Your Mission With an Experienced Corporate Video Production Company by Your Side
It’s crucial to recognise the differences between corporate video production and other media production approaches. Subtly placing your product in a TV series requires different skills than producing a video ad that captures both your audience and your professional image. A solid video content strategy allows you to deliver tailored content with messaging finely adjusted to your future customers while adjusting to your content on other platforms.
Whether it’s B2B or B2C, video marketing produces great results. Designed to be consumed on the go, at events or at work, corporate videos:
Engage customers and support conversions.
Build brand awareness and trust.
Increase organic ranking and mobile optimisation.
Not in the UK?
Check our international corporate video production services: