Your Digital Marketing Plan is Here
With attention spans at an all-time low and information overload at a constant high, your brand can’t afford to choose digital marketing channels at random. You need a strategic, organised approach that will create value for your customers and make your brand stand out from the crowd.
That’s where a digital strategy comes in.
A successful digital strategy focuses on online content and platforms to improve business performance. To create this framework, it’s necessary to answer a few key questions to make sure all stakeholders are working toward the same goals:
Who is our target audience?
How can we best engage those users?
What kind of content resonates with our audience and achieves our desired outcomes?
Why are our solutions valuable to our target market?
Where should we share our content?
When should we launch our campaign?
Don’t have all the answers yet? No problem: Our team of marketing strategists and content specialists works with your marketing team and other company stakeholders to understand your industry, brand, audience and goals.
Our Clients Say it Best
How We Generate 20% of PerkinElmer’s Life-Sciences Leads
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science, PerkinElmer, Inc.
Total Social for Total Safety: An Epic Social Media Success Story
“The social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign.”
– Barbara Clifton, Marketing and Communication Manager, Total Safety
How We Helped Allitix Go All-In on Thought-Leadership Content
“Brafton has the technical writing skill to write about difficult topics but make it interesting to read. They can take an idea and elevate it to the next level.”
– Tori Hvizdak, Marketing Manager, Allitix
What Is a Digital Strategy Agency?
A digital strategy agency is your partner in the marketing ecosystem. That’s right: Digital strategy consulting is a partnership. Although we bring plenty of our own marketing experience, expertise and enthusiasm to the table, our real priority is to help you connect with your intended audience. We want to know your brand story so we can help tell it to your customers. For us, it all comes down to teamwork.
A good digital strategy team is made up of professionals from multiple disciplines. A little web design here, a little content writing there, a whole lot of search engine optimisation (SEO) know-how — we all come together to create an agency you can count on.
Digital Transformation Strategy: How to Cater Your Business to Your Online Market
If you’re new to the game, we can help you define your differentiators, fine-tune your messaging, pinpoint a target market through detailed persona development and identify marketing goals that will promote business growth.
You’ll work with a dedicated digital strategist who will become an expert in your brand and industry. This person will serve as your point of contact between the editorial, graphic design, video, social media and other teams that contribute to each marketing campaign.
The digital landscape is always evolving, and with that comes shifting user expectations. We’ll build your digital strategy with flexibility in mind, while also drawing on data that informs actionable insights and confident decisions.
As a full-service digital agency, our team can create an end-to-end marketing strategy specific to your company that includes:
We’ll take a look at your current brand strategy and digital presence to identify areas for improvement, such as increasing monthly site traffic, boosting conversions or improving search ranking. Competitor analysis also clues us into smart directions your brand can take.
Once we have all the data at our fingertips, we’ll sit down with you to develop a digital marketing strategy that aligns with your business goals. We may have the experience and marketing know-how, but we always turn to you as the real expert on your brand, values, messaging and overall definition of success. After developing a rockstar digital marketing strategy, we work with your team to plan for execution. This takes into account all aspects of the digital experience your prospective consumers have with your brand, such as social media, email, search engine results pages and more.
Our in-house team creates high-quality, data-driven content that supports the big picture goals. Each piece of content is mapped to a specific KPI, and we’ll demonstrate how the assets we create contribute to your bottom-line goals. Whether you bring your own ideas or are looking for a little help with brainstorming, we always keep you in the loop to make sure our content looks, feels and performs like a natural extension of your brand story.
Promotion and Distribution:
When your content is ready to share with the world, we can help promote it. We’ll be your guide as you choose distribution options that will emphasise and empower your message, helping you make the most out of your content by adapting it across multiple digital channels. We also have plenty of tips and best practices to share (like ideal social media post times). From interactive content and email to landing pages and blog posts, we’ll help your brand story shine.
Metrics and Reports:
Brafton compiles baseline metrics to give you a foundation for goal-setting and overall marketing strategy. Once you know exactly where you stand, we’ll provide ongoing metrics to help you see where you’re going and how you’re getting there. Our analyses take a deep dive into site performance, social media presence and more.
Our strategists and consultants track KPIs to help visualise your success. Having a consistent, reliable digital strategy agency is important in the creation of a long-term marketing plan — not just to help navigate the current environment, but to help you adapt to new digital marketing channels and approaches as they evolve.
Tangible Business Results
A data-driven digital strategy will always be focused on specific goals. Without them, your brand will quickly become lost in the digital landscape and it will be difficult to measure success.
Here at Brafton, we can help you achieve various objectives, such as:
- Brand awareness.
- Lead generation.
- Sales enablement.
- Conversion marketing.
- Website performance.
- Search performance.
- Increased revenue.
How do we do it? Simple: We use content marketing that informs, entertains and inspires your audience. With the right content, we can tell your brand’s story, build trust and interest, earn industry credibility, turn leads into conversions (and then customers into brand advocates), boost revenue and more.
Content That Shines in the Digital Space
Digital content is how your brand starts a conversation with users and ideally turns them into loyal followers or customers.
By engaging with your written and visual content, your audience will learn about your product or service and connect with your brand message. These interactions are critical to moving them along the funnel and generating the business growth that your strategy is developed to achieve.
Brafton is a one-stop shop for all your content marketing needs. We can create and promote content that supports your digital strategy, delights your audience and aligns perfectly with the unique expectations of all digital channels.
Content Writing Services
Your web content tells your brand story, shows your product or service in action and demonstrates your expertise, trustworthiness, and value to potential customers. With a close eye on the strategy, our talented content writers are business-minded storytellers who can create blog posts, video scripts, eBooks, white papers, infographics, webpages and more.
Social Media Marketing Services
When your strategy calls for social promotion, our social media team will have it covered. From organic strategies to social ad campaigns, Brafton social media strategists use a results-driven approach to plug into your audience and capture its attention with the right content.
It’s hard to compete without video in today’s digital landscape. Our video production services include animation, on-location shoots, studio productions, vox pops, explainer videos, testimonials, event coverage and more. From ideation to editing to promotion, Brafton can make your brand a video star.
Strategy meets art when our designers get involved. This digital marketing service includes infographics, white papers, eBooks, case studies, custom illustrations, web design and more for your brand — all of it in perfect harmony with your visual identity and brand style guidelines. With visual content creation support, you’ll wow users with the eye-catching content that supports your strategic goals.
You may have the best content in the world — but if it isn’t designed with search engine optimisation in mind, it still won’t help achieve your marketing goals. At Brafton, our SEO strategy experts are involved in every step of the content creation process. Whether it’s writing an SEO-targeted blog, connecting with our web design experts to visualise a new landing page or helping identify keywords that will give you a leg up on the competition, we live and breathe SEO.
Inbound and Outbound Marketing Strategies
Inbound? Outbound? Both? The answer lies with your target audience — and as a leading digital marketing agency, our specialists love these kinds of questions.
While Brafton specializes in inbound marketing techniques that give your brand more bang for your buck, we won’t shy away from recommending an outbound marketing strategy if it makes sense for your business model and target audience.
Inbound marketing is a fan favourite because it feels more natural and generally has a higher return on investment. The idea is to create digital content and social media campaigns that spread brand awareness and subtly lead users to your website. Once they find out more about your brand in this organic way, they’re more likely to fill out a contact form, respond to an incentive or purchase your product or service.
As your digital strategy agency, Brafton can provide varied inbound marketing services, including blog writing, social media services, search engine optimization and the list goes on.
Outbound marketing is a more traditional tactic that involves a business reaching out directly to consumers. However, it also includes direct mail, billboards and radio ads, which can be effective for certain audiences.
The key in deciding how to divide your marketing investment is to consider the ideal customer experience. Will a direct mail brochure encourage them to visit your website? Or will they send it directly to the trash bin? Determining expectations is an essential component of planning your digital marketing plan — and that’s just the type of question our top-tier digital strategists are ready to explore with you.
Bring in More Business With Digital Strategy
Digital marketing isn’t a one-time thing — especially when you want to drive consistent business growth. Our strategists and consultants will carefully monitor your bottom line as they track your content performance and report on KPIs.
Plus, we’ll help you adapt your strategy to the changing trends and evolving user expectations so that your digital presence is always on top.
Whether you’re looking for end-to-end digital services, à la carte or something in between, our in-house team of strategists, consultants, project managers, content creators and social media specialists are ready to target your business goals.
Not in the UK?
Check our international digital marketing strategy services: