Bring Your Brand to Life With Brafton’s Animation Services
Everyone has a story to tell. Yours is much more powerful than you know.
We bring your brand to life and make the intangible tangible.
Struggle to explain your product? Have a complex software you need to demo? Want your target audience to retain information about your brand?
We partner your company with experienced motion graphics designers trained in your industry and with a world of tools powering their creativity.
It’s time to animate your brand.
“They truly understand our vision as a company.”
– Jason Ruggiero, Executive Vice President
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Brian Johnson, President & CEO, Swift SMS Gateway Inc.
“The No. 1 thing we get from Brafton is a whole team of people.”
– Ken Jacobsen, VP of Sales and Marketing, TM Group.
The Impact an Animated Video Can Make
An animated video and eye-catching visual effects make your brand more engaging and interactive. Plus, they become great assets to share on social media, distribute through email, feature internally and host on your website – they’re that versatile.
Online video already accounts for more than 75% of all online traffic.
Simply putting the word “video” in subject lines drives 19% higher open rates.
Videos embedded on landing pages increase conversions 80%.
4X as many customers prefer to watch videos on products than just read about them.
These are numbers you need to tap into. Brafton delivers on creativity and ROI.
Brafton: Your All-In-One Animation Production Company
Your animations are customised to your audience and to your business needs. We start by examining your prospects and the language they speak.
Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to concept a start-to-finish product that serves user intent.
The animation process is customised to your needs. Before we begin the script, our team works with you to understand your company’s goals and the role this animation project will play in your larger marketing campaign. From there, we get to work capturing your brand’s unique voice to create a customised script.
Your dedicated writer creates a text-based narration that typically ranges from 72-290 words. Within these parameters, your final video will be between 30-120 seconds.
After your team approves the script, your animator moves into storyboarding, which is where ideas really flourish.
We visualise everything on the screen shot-by-shot so that you have a strong sense of the final deliverable. All relevant features are included in the storyboarding process, including colours, backgrounds, video cues, narration and, depending on the type of animation, characters and movements.
Using Adobe Creative Suite and other proprietary software, we fully animate and produce your video. This step involves visually creating all characters and assets, timing voiceover work, syncing music and adding relevant branding features.
The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
Putting Your Animation Project to Work
Think of Brafton as your company’s personal animation studio. Our team works with you to find the right animation technique, visual effects and other key features that will make this project your own.
Our extensive experience in the world of animation allows us to offer a host of custom video products that can help propel your brand to the forefront of industry conversations:
Animated Explainer Video
Trying to get an idea across as quickly as possible? An animated explainer video can do just the trick.
Animations that quickly and effectively explain information helps your audience retain information and understand your brand. Using words alone asks too much of viewers, and that’s why we develop explainer videos that are instructional and direct.
We’ve found explainers turn abstract concepts like software and data into consumable content with ease.
Whiteboard Animation Services
For quick illustrations and text or character-based design, whiteboard animations combine the power of art and narration. These videos work great for how-tos, educational guides and linear storytelling. One of the most effective ways to use whiteboard animation videos is to communicate especially complex ideas. The approachable formatting of this animation technique can help potential customers ease into your world and better understand your brand.
Connect with your audience by animating the messaging you need to convey.
Product Animation Video
Supercharge your next product marketing campaign and showcase your solutions and services in the best possible light. An animated video can often be more effective than speaking directly with a sales rep, so get your product promotion videos into the hands of prospects for shorter conversion timelines.
We build out your product animation to highlight functionalities, integrations, top features, key differentiators and logos for greater branding and market positioning.
Animated Web Demos
Web demos are great sales tools to show during meetings and to host on core landing pages. Animated demos take viewers through the intricacies of your physical product or software and are perfect mediums for showing step-by-step processes.
Have a complex portal, tool or digital asset that’s hard to define at point of sale? Animated web demos are the way to go.
3D and Hybrid Videos
Animations go beyond 2D vector images and flat illustrations. Our motion graphics team is trained in the latest 3D animation and hybrid video technologies, allowing your brand to tap into new levels of multimedia sophistication.
Fuse the strength of live-action video with animations (hybrid) for additional layers of branding, product support and annotated emphasis. Or, work with your animator to build entire worlds from scratch with highly detailed 3D animation services and video renderings that elevate your marketing.