Search ads can increase brand
awareness by 80%.
Our Paid Search Managers Are PPC Experts
PPC management services ensure your strategy adheres to industry best practices while fully supporting your business goals. Paid search campaigns managed by Brafton support your SEO and content marketing strategies by getting your messaging in front of relevant people immediately.
Ranking highly on a SERP organically takes an average 90 to 180 days, depending on the search volume for your keywords and the competitiveness of your vertical. And that’s assuming you have an awesome SEO strategy that you update periodically based on the findings of your analytics reports.
With PPC, on the other hand, you may begin seeing early results within days. While it takes time for your paid search campaign to gather actionable data which is then used to refine your approach, early wins can drive traffic to your site and encourage engagement.
Brafton’s PPC specialists have experience in PPC management for clients across many industries. They have a deep understanding of how to target click advertising campaigns for various goals, how to develop audience engagement and overall how to maximise your return on your investment in paid ads.
Data from Google shows that search ads can increase brand awareness by 80%. That can be a huge advantage if you’ve recently launched a new website or product page, or if you’re beginning to target new or expanded audiences.
Paid search isn’t a magic bullet, however. An effective paid search campaign requires strategy, expertise and a willingness to adjust tactics based on data.
Brafton’s experts make strategic decisions based on performance metrics to help you outrank your competitors. Our strategists have a unique understanding of the customer journey, and tools like conversion tracking ensure that each milestone along that path is fully optimised.
Although the average click-through rate for paid search ads is around 3-5%, ads in the first position see rates as high as 7.94%. Our PPC specialists possess deep knowledge of bidding strategies to help your ads reach the top spot.