We’ll start by diving into your brand and analysing your target audience to make sure we’re reaching the right people. This includes collaborating directly with your internal stakeholders and even conducting buyer persona interviews with your existing customers.
Then we’ll distinguish between leads who are marketing qualified versus sales qualified. Grouping leads in this way ensures your outreach is appropriately calibrated to each lead’s level of interest and intent.
After discovering what motivates your inbound leads, we develop a lead generation strategy and implement digital marketing tactics that increase awareness and interest for your company. These techniques are supported by the latest marketing automation tools and lead generation software.
Once we have their attention, your prospects will be on the path to making a purchase and the conversions will start rolling in.
Lead generation companies that promise overnight success are overselling you. Lead qualification and lead nurturing programmes take several months to fully launch. Ultimately, a quality lead will purchase on their own terms, not yours. That’s why we focus our marketing campaign efforts on delivering quick wins by converting high-quality sales leads while also methodically nurturing colder leads through helpful content.
To gain the full value of your lead generation strategy, we recommend regular check-ins, optimisations and analysis.
Lead Magnet Creation Services
This lead generation service can help you incentivise leads, impress prospects and boost your lead generation efforts. A high-converting lead magnet includes engaging content, a landing page, call-to-action, gated content form and an autoresponder email.
Brafton’s team of copywriters, graphic designers, animators and videographers can create eBooks, online courses, quizzes, reports, workbooks and more to dazzle viewers and get them on your good side.
Content Creation Services
Here at Brafton, we live and breathe content marketing. Blog posts, white papers, eBooks, infographics, case studies, website copy, video scripts—you name it and our content writers can create it. When they’re done, our in-house designers and videographers will get it ready for the big screen.
Digital Marketing Consulting Services
Don’t know where to start? We do—and we’re up to date on the latest trends, social media changes and most effective marketing strategies.
As a leading digital marketing agency, our expertise includes marketing strategy development, search engine marketing, persona development, social media marketing, website design, email marketing and automation, retargeting and more.
With help from our marketing consultants, you’ll be able to attract, nurture and convert your leads like a pro.
If you want leads to find your company organically, your website should come up in their search engine results. Our SEO services can help you outrank your competition in search, which is ideal for boosting your inbound lead generation.
For many prospects, signing up for an email newsletter is one of the first steps they take when engaging with a new brand. This triggers the lead generation process, and the emails you send them after they opt in to receive your messages is the nurturing that could eventually lead to a conversion.
Our email marketing experts can do everything from drip campaigns to newsletters, and they’re just as eager as you are to turn prospects into conversions.
PPC Management Services
You can do a lot with organic marketing tactics, but sometimes pay-per-click ads are exactly what your company needs to get in front of the right audience. Our PPC strategists can help you build an ad campaign that supports your lead generation goals. Our team is especially well-versed in inbound lead generation, which utilises digital marketing techniques like blogs, emails, social media, campaigns and content optimisation to attract visitors to your website.
The process can look something like this: Someone sees your brand online and clicks on an image, button or other call-to-action that takes them to your website. Once they’re on your site, they fill out a form with their information, and just like that, your sales team has a new qualified lead.
B2B Lead Generation Services
Looking to convert your B2B leads? Brafton is a B2B lead generation agency with extensive experience that spans numerous industries and specialties.
As B2B marketers who rely on inbound leads ourselves, we understand that B2B companies often target an entire organisation, department or position – and our team knows the exact approach to speak their language and build your brand awareness in the right circles.
The Brafton team of specialists will use proven inbound lead generation tactics for your company, and we’ll cater them specifically to your buyer personas, longer sales cycle, business audience and sales strategy.
Our lead generation strategies utilise a combination of digital marketing tools that suit your company best, such as social media, email marketing campaigns, blogging, search engine optimisation and more. The focus will be on value-added content like white papers, eBooks, videos, infographics and thought leadership articles that are more likely to attract and engage your B2B prospects.
With our lead generation agency on your team, the highest-performing B2B lead generation techniques will officially be in your wheelhouse.
Social Media for B2C and B2B Lead Generation
There are millions of eyes on social media every day, making your business accounts a valuable digital marketing tool for amplifying your message and interacting with leads.
By sharing landing page links, incentives, upcoming events or other offers, you can give social media users a reason to share their information with your company.
This inbound lead generation tactic is especially successful because you’ll reach your audience where they’re already scrolling. With results-driven social media marketing services, our team can help you create the social content that stops them in their scroll.
Social media is an effective lead generation tactic for both B2C and B2B companies, though the most successful platform will vary based on the target audience for the product or service.
Our social media marketing services include organic posts and social ads on the channels of your choice, such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
Brafton social media strategists can help you with everything from custom content creation and targeted campaigns to social listening and reporting, allowing you to achieve your lead generation goals and more.
Every lead generation service above is fully customised to your brand’s unique needs, timelines, resources and goals.
“The team at Brafton are highly knowledgeable and are very responsible and reliable. They feel like an extension of our marketing team.”
– Christianne Davis, Campaign Manager at Rubbermaid Commercial Products, Australia
“We have several different arms of our content programme and Brafton is the hub of all of it.”
– Elizabeth Burkhardt, Marketing Director, Agile Education Marketing
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.
What to Look for in a Lead Generation Agency
Different lead generation companies may provide similar services and strategies, but none of them have the data, creative, vision and end-to-end project management to bring multiple lead generation campaigns to life simultaneously.
We built our own best-in-class content marketing software specifically to address business needs like yours: visibility into your agency partner, awareness of your Brafton team, real-time insight into performance and total transparency with the status of all of your deliverables.
We don’t obscure our tactics or over-promise. We’re one-to-one partners with your marketing and sales team.
When searching a B2B lead generation service, consider:
- Do they have existing clients who are willing to speak to you directly as a referral?
- Do they have expertise in your niche?
- Can they speak the language of your target audience?
- Do they have the full scope of services required to fuel a lead gen engine?
- Do they regularly report performance metrics?
- Are there services configurable to businesses of different sizes and industries?
- Are they available when you need them?
- Are you locked into a contract you don’t use or that isn’t successful?
As a lead generation expert that’s been in content marketing since its inception, we know what it takes to drive inbound leads and win deals.
Not in the UK?
Check out our international lead generation services: