Consumers today have high expectations for brands, and earning their trust is paramount.
Inbound marketing — focusing on organically attracting customers — is essential in meeting these expectations. It’s a strategy tailored to reach those actively searching for information in your industry. To get the best results, companies should put this task in the hands of experts.
Brafton’s inbound marketing services are designed to drive the results businesses need, connecting with leads and converting them into loyal customers.
Inbound Methodology That Works
Inbound marketing is designed to raise awareness and attract customers searching for information in your industry via SEO, high-quality content and more. It’s more than just a tactic; it’s a comprehensive strategy meant to get prospective customers excited about your brand. An effective inbound marketing strategy includes various types of valuable content that prove your company is a leader in its field, plus show consumers that creating a quality customer experience is your top priority.
We ultimately want people to choose your product or service over your competitors. To accomplish this, we need to send them promotional content that will grab their attention. We use the inbound marketing funnel, or buyer’s journey, to determine where your potential customers are at in their decision-making process and what will be the most effective tool in getting them to say yes to your brand.
Whether they’re a first-time visitor to your website, a lead that has shared information and is interested or a return customer that is already familiar with who you are, we want your company to be relevant and top-of-mind when they make their final decision.
When creating an inbound marketing strategy, a good rule of thumb is to focus on attracting, engaging and delighting the target audience. Figure out what that group of people needs, where they are on the marketing funnel and how to genuinely interact with them. This will help you pick the types of compelling content to send them and when. Create a buyer persona for each stage of the buyer’s journey, craft copy that will interest those buyers, discover what platforms those customers engage with regularly and send it their way at the right time.
You can create a map to get a closer look at the buyer journey and analyse your results to determine if your marketing efforts were successful.
At Brafton, our team is composed of experts in every type of content imaginable, and we tailor our inbound marketing services to your specific needs while prioritising inbound marketing best practices to get your company the best ROI. Our inbound marketing agency drives the results businesses need, leveraging digital marketing, social media marketing, content marketing and more.
Inbound vs. Outbound Marketing
Before significant technological advances, outbound marketing used to be the only viable option forward. Outbound marketing involves cold calls, emails, print ads, TV commercials and more. Basically, it’s something that interrupts what a consumer is doing and forces them to notice your brand. This approach often relies on mass media campaigns, conferences, seminars and other traditional tools that are now considered outdated.
Inbound marketing, on the other hand, works a bit differently. It requires publishing content that is so interesting, consumers want to engage with it. They go out of their way to look at it, and, if it’s quality content, it will lead them to seek more information about your organisation. Inbound marketing is a sales tool that draws customers to your site with content and curated experiences tailored to their preferences. It’s about attracting strangers, converting visitors, closing leads and delighting customers.
The shift from outbound to inbound marketing reflects a change in consumer behaviour. While outbound marketing interrupts customers with information they don’t necessarily want, inbound marketing matches your content to the intent of an internet search. It’s about helping people and building long-term relationships, not just turning a profit. By aligning your content with the needs and interests of your potential customers, you can grow your audience, control costs and generate qualified leads, making inbound marketing a powerful tool in your marketing strategy.
Our inbound marketing services at Brafton ensure your brand’s content is too engaging to be ignored.We conduct extensive SEO research before creating your content so your brand produces high-quality content that will be seen by many.
Integrating Inbound Marketing Into Your Overall Strategy
Inbound marketing is a multifaceted approach encompassing various techniques, including organic social media and content marketing. It’s not an isolated strategy but a unique and essential part of an overall marketing plan. By integrating these elements, inbound marketing can create a seamless and powerful campaign that resonates with audiences while also interacting with outbound efforts.
For instance, outbound efforts can redirect to content created for inbound purposes. While outbound marketing might catch a potential customer’s attention, inbound marketing can keep them engaged and guide them further down the sales funnel. This integration allows for a more personalised and targeted approach, ensuring that the right content reaches the right audience at the right time.
Despite the different roles and objectives for inbound and outbound content, all teams should be aligned on the overall brand identity. This alignment ensures that there is a coherent and compelling personality on display across all marketing channels. Whether it’s through SEO services, social media marketing or email marketing, the brand’s voice and message must remain consistent.
Inbound marketing also plays a vital role in digital marketing services, where it helps build brand awareness, generate quality leads and nurture prospective customers. Integrating inbound marketing into your overall strategy allows you to effectively leverage various inbound marketing channels to reach your target audience.
Moreover, inbound marketing is not just about attracting customers; it’s about delighting them and turning them into loyal advocates for your brand. By creating valuable content and engaging with customers through various platforms, you can foster long-term relationships that benefit both the customer and the business.
At Brafton, our inbound marketing services are tailored to fit seamlessly into your overall marketing strategy. We understand the importance of a unified approach and work closely with you to ensure that your inbound marketing efforts are aligned with your brand’s goals and identity. From content creation to social media marketing, SEO services and more, we provide a comprehensive solution that drives results and maximises ROI.
Find out what goes into a complete, effective digital strategy for your brand.
Brafton is a content marketing agency, and there is no such thing as inbound marketing without quality content.
The beauty of inbound marketing is that it can exist in just about any form. And what’s great about Brafton is that we are experts in a wide array of content marketing.
Content Writing Services
Content writing is our most popular service. We produce content that ranges from blog posts and infographics to white papers and eBooks. We’ll write your content in the tone that best fits your brand and drives your message home.
Written content is a valuable form of inbound marketing. It allows your business to demonstrate that you know exactly what you’re talking about. When you become the organisation that is the educator of all things in your industry, customers turn to you when they have questions or need products or services.
Video content is also a valuable part of inbound marketing. Some things are better shown than told, and that’s where high-quality videos come in.
Videos aren’t just television ads anymore. Video content can exist on social media, a landing page or an email. It’s an effective way to grab someone’s attention immediately and show them everything that makes your company the best in its industry.
Our video services include animation, commercials, whiteboard videos and more.
Sometimes, a good graphic is exactly what you need to get your name out there. Whether it’s designing a unique and attractive company logo, producing an infographic or improving your website’s web design, high-quality graphics are the way forward.
Our graphic design team is composed of artists and visionaries that will create the best-looking, quality content for your brand.
Social Media Marketing
Social media is a newer form of digital marketing, and there are so many strategies out there. Your brand’s social media platform depends heavily on your target audience, and how you interact with your followers will, too.
Not sure where to start? Leave your social media marketing in the hands of Brafton’s talented experts. We not only create quality posts for your social media, but also engage with your followers in ways that leave them advocating for your brand.
Inbound marketing means catching consumers’ attention, and that often happens in a search engine.
When a potential customer has a question or needs a product or service, your brand needs to be one of the first ones there for them. That’s why a tried and true SEO strategy is so important to your inbound marketing campaign. Brafton’s experts will improve the visibility of your website and all of its content so your brand stands out from the crowd.
Partnering With an Experienced Inbound Marketing Agency
By choosing to partner with an inbound marketing agency, you’ll work with a team that has the resources and knowledge to meet and exceed your brand’s goals. The value of working with an agency that understands not only the subject matter but also your brand and geographic market cannot be overstated.
Brafton offers specialised SEO services that help your company get in front of the right audience at the right time. We will do the hard work of discovering who your customers are, what they need and what your brand can offer them. On top of that, our team will create a comprehensive plan for all of your marketing, including inbound marketing, content marketing, social media marketing and more. We ensure every deliverable is on-brand, resonates with your local audience and produces tangible results.
Inbound marketing is more than just a buzzword; it’s a critical component of modern marketing strategies. Having experts in control who understand your specific market will help your company grow in ways that generic approaches can’t achieve. It will also allow you to spend more time doing the parts of your job that you truly enjoy instead of doing tasks that a specialised digital marketing agency like Brafton could do for you.
Choosing Brafton as your inbound marketing agency is not just about outsourcing tasks; it’s about forming a strategic partnership with a team that knows your industry, brand and market. You’ll leverage our expertise to create a marketing strategy that speaks to your specific audience and drives success in your region. Whether you’re looking to enhance brand awareness, generate quality leads or boost sales, we’re here to help you achieve your goals.
The goal of inbound marketing is to raise awareness of your company through social media, search engine marketing, content marketing and search engine optimisation.
If your business is trying to direct the right people to your brand, gain more organic search traffic, increase your conversion rate and raise your ROI, then inbound marketing is the solution. The effects of this marketing approach are manifold, including enhancing brand awareness, building customer trust and fostering long-term relationships.
At Brafton, we’ve got the skills to do more with your social media and search engine marketing than you can on your own. Our team will attract customers to your website through strategically created deliverables that draw attention to your company. Content creation is the backbone of inbound marketing and is instrumental in driving engagement and conversions. Equipped with our engaging content, your business will climb to the top of your industry-leading conversations, positioning you as a thought leader and trusted source in your field.
Before diving into an inbound marketing strategy, you need to learn exactly what it is and why it’s so important for your brand’s success. Understanding the full spectrum of benefits and how they align with your specific goals will enable you to leverage inbound marketing to its fullest potential.
Your Wins = Our Wins
Our content services are wide-ranging and can suit just about any brand’s needs. The types of content you incorporate into your inbound marketing strategy depend on your industry, target audience and the persona you envision your brand to have.
With rigorous market research, we’ll help you make those key decisions and guide you on where to go from there. We can advise what types of sales enablement content will be most effective for your inbound strategy, and our team of experts will take those ideas and run with them to help guide consumers down your sales funnel.
As a leading inbound marketing company, we have helped countless businesses across the globe boost brand awareness, bolster lead generation and drive conversions with our effective marketing strategies.
Tracking Your Success
There’s no point in putting effort toward an inbound marketing strategy if it isn’t effective. That’s why at Brafton, we’ve conducted extensive research on how to tell if your marketing strategy is working. We’ll not only produce valuable content for your brand, but we’ll also help you track its success.
These measurable factors are called key performance indicators, or KPIs, and they include:
Organic website traffic.
Social media traffic.
Customer acquisition cost.
Lifetime value of a customer.
Each of these items is tracked and analysed by our Brafton team to ensure we’re bringing you success. We’ll also walk you through our inbound marketing efforts every step of the way so you understand what we’re doing and where your investment is going.
Another inbound marketing agency might hand over your content and send you on your merry way. We stick with you to ensure your inbound methodology is producing exactly the results you need.
Not in the UK?
Check out our international Inbound Marketing services: