The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What’s Worrying Marketers About GEO? Digging Into 9 Distinct Concerns
Worried about generative engine optimization (GEO)? You’re not alone. Find out what concerns marketing professionals about this new practice.
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Lending a (Strategic) Helping Hand: How Kara Murphy Became Brafton’s Emergency Contact
Meet Kara Murphy, Brafton Senior Content Marketing Strategist, and discover how empathy and authenticity shape her work at Brafton.
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Topic Clusters for SEO: How To Build Content Clusters With AI
Learn how topic clusters improve SEO and AI search visibility and how to use AI to research, organize and build effective clusters.
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ChatGPT Ads: What We Learned Spending $1,524 on OpenAI’s Ad Platform
We spent $1,500 testing ChatGPT ads. See what Brafton learned about costs, conversions, targeting and whether the platform is worth testing.
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Product-Led Growth: What It Means, Why It’s Popular & How To Do It Well
PLG is a popular business strategy where products lead acquisition, retention and expansion. Learn about PLG and why it could fit your business.
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What Is Retention Marketing? Benefits, Strategies and How To Measure Success
Learn what retention marketing is, why it matters and strategies that help businesses build customer loyalty, improve retention and drive long-term growth.
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Exactly what is SEO, and how does it work?
A deep dive into how to make SEO work for you and why it pays to be persistent.
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Marketing Attribution: A Complete Guide to Models, ROI Measurement and Smarter Budget Decisions
Learn how marketing attribution works, explore single-touch and multi-touch models and discover how to measure ROI and make smarter budget decisions.
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