The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Hard-Earned, Not a Hard Sell: Emily Rodgers on Client Strategy at Brafton
Meet Brafton’s Emily Rodgers, whose career in sales and publishing taught her that client retention runs on trust, not likability.
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Q&A From Winning Strategies for AI Ads, ChatGPT Ads & the Next Era of Paid Search
Could ChatGPT ads challenge Google? How should marketers measure AI-generated creative? Get answers to seven audience questions from Brafton’s AI ads webinar.
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What Is Claude Design? A Practical Introduction for Marketers and Teams
Claude Design has become a go-to AI design tool for marketers. Learn how it works, what it can do and how to use it effectively.
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Brafton at UNBOUND: Our Team’s Best & Biggest Takeaways
HubSpot’s UNBOUND wrapped up for another year. Here’s what Brafton attendees learned while chatting with marketers about content, AI, obstacles and more.
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AI Watermarks Are Coming To More Content: What Should Marketers Know?
How do AI watermarks work, and what can they actually tell you? Learn what new EU rules mean and what marketers should consider when publishing AI content.
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Is SERP Insight’s Guest Post Tool a Smarter Alternative to Traditional Link Building?
Is SERP Insight’s Guest Post Tool a smarter way to build backlinks? Explore its features, pros and cons, and how it compares to traditional link building.
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AI Marketing Stack vs. Tool Sprawl: Which One Do You Have?
Is your AI marketing stack actually tool sprawl? Learn how to spot unnecessary overlap, audit your AI tools and build a more effective stack.
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Google AI Overviews Are Taking Over People Also Ask: Here’s What Marketers Should Know
AI Overviews now appear in nearly all Google People Also Ask answers. Here’s what the shift could mean for SEO, content and organic visibility.
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