The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Email marketing Florian Fuehren

How Your CRM and Email Marketing Program Drive Engagement, Sales and More

Think of your business like a rocking party and your customers as the VIP guests. You wouldn’t just blast a megaphone to get their attention; no, you’d mingle, offer them their favorite drinks — personalized service, right? That’s where customer relationship management (CRM) and email marketing strut onto the dance floor. Just like an imaginative… Read more »

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Content Marketing Ashlee Sierra

Retail Services Content Marketing: 5 Trends To Keep It Fresh

I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose at the incredibly business-savvy age of 11 already has a bookshop. How did I intend to carve… Read more »

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Content Analytics Ashlee Sierra

Using GA4 Conversions: How To Track and Optimize Your Goals

In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form.  But I prefer to think of it as a transformation. From passerby to audience member;… Read more »

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Content Writing Anthony Basile

Content Writer Tricks of the Trade

Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more you think about content marketing, the more complex it becomes. After all, the articles you produce will ideally achieve several objectives…. Read more »

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Content Creation Anthony Basile

10 Best AI Tools for Small Business Operations

Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why… Read more »

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SEO Molly Ploe

LinkedIn Poll: How are Marketers Using ChatGPT for SEO?

ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Read more »

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