Ad networks use various quality signals – some known, some unpublished – to set CPC and ad ranking. Ads with higher rankings are given a more favourable position on the page. The higher the perceived quality of an ad, the lower its CPC.
In other words, a PPC campaign that pays close attention to the important factors that help your paid ads rank well also helps you stretch your PPC budget further. Paid advertising is a complex digital marketing strategy, and must be approached with expertise and thoughtful planning.
Brafton’s PPC managers have experience creating, implementing and managing PPC advertising campaigns for clients across many industries, including technology and software, health care, manufacturing, consumer goods, professional services, food and beverage, transportation, energy and gas, and more. They have a nuanced understanding of tailoring ads to brands’ specific target audiences and crafting click campaigns to support commercial and marketing goals.
PPC is not a stand-alone tactic; instead, it’s a strong complement to a comprehensive digital marketing strategy. The PPC team at Brafton works closely with content marketing specialists, social media experts, writers, designers and videographers, all of whom help to take your digital marketing and advertising campaigns to new levels.