Sometimes, waiting until someone lands on your product page before you make your sales pitch is too little, too late. Today’s shoppers move between platforms seamlessly. Their shopping experience can begin at any time of day, on any platform. Shopping campaigns help you appeal to your customers across platforms and devices. In this case, PPC marketing is like putting your storefront right on the search engine results page.
Brafton’s ecommerce PPC consultants create campaigns using product images, star ratings and similar ad extensions to encourage user engagement. For example, an ecommerce company hoping to raise brand awareness might run a PPC campaign to show off their new line of products.
When your customers search for a product they’re ready to buy, Brafton’s strategic shopping campaigns help to ensure your offerings are front and center. Your strategist can work with Google and Amazon ad networks to get your products in front of millions of potential customers.