B2B Content Marketing Agency

When businesses turn to your company for a service, they want to know they’re investing in something that’s worthwhile.

That’s why B2B content marketing is so important. If your business caters to other companies, you need to market yourself as trustworthy and valuable. That means quality content and a forward-thinking strategy.

We will get you there.

Your marketing strategy depends on your audience. That’s why there’s a distinction between B2B and B2C content marketing. B2C involves talking to the general public, while the other — B2B — needs to grab the attention of someone who already has at least some prior knowledge in the field.

A good business-to-business (B2B) marketing strategy can cement valuable connections with your audience. Whereas business-to-consumer (B2C) marketing is most effective when casting a wide net in terms of communication, B2B zeros in on the targeted connections that drive results.

For that reason, outsourcing to a B2B content marketing agency might be in your best interest. Experts in content marketing know exactly how to guide your target audience down the sales funnel. 

B2B marketers have distilled experiences communicating with thought leaders, businesses and connections in order to create content relevant to your needs.

Brafton: Your Team of B2B Marketers

As a B2B digital marketing agency, Brafton helps businesses through every stage of the sales process, from customer attraction to retention.

That means our content creation services are wide-ranging. We write informative blog posts and thorough white papers. We design custom graphics and shoot high-quality videos. We conduct SEO research to help your content rank highly. We produce B2B content that showcases value for your target audience. We share our expertise with you so you can improve your own marketing strategy.

While many agencies provide informative blog content and white papers, the Brafton difference is highlighted by a multi-step communication strategy that puts you in the driver’s seat of digital marketing oversight.

We share our B2B expertise with you in order to provide the best in collaborative, educational digital marketing strategies. 

Our Goals

When you partner with Brafton, we don’t just want to see your sales improve. We want to see you rise to the top of your industry and leap to the forefront of your audience’s mind. Our content will help you pursue your goals.

Brafton is here to take your business to the very top of your industry. We want your audience to think of your brand or business as the very best in your chosen field, and every part of our content marketing strategy reflects that desire.

We focus on brand awareness, lead generation, sales enablement and customer satisfaction, with metrics that offer clear line-of-sight into the effectiveness of our targeted digital marketing    campaigns.

Brand awareness.

Lead generation.

Sales enablement.

Customer retention.

Our Strategy

We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more.

Effective B2B marketing is not without challenges. Buyers are doing online research anonymously, and the need for premium content that resonates with your target audience quickly has never been greater.

Digital marketing must appeal directly to your proposed clients and a good B2B content marketing strategy will both hit SEO targets and capture the attention of targeted audiences. 

What to Look for in a B2B Content Marketing Agency

There are a lot of options out there. Ask yourself these questions when you come across a B2B content marketing agency.

What Do They Offer?

With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that can do it all.

Some agencies only offer writing services, while others only offer graphics or video.

As your business grows, you’ll want a B2B content marketing solution that can do it all

Are Their Prices Competitive?

It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship. The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.

Do They Succeed?

Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results. Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.

– Tori Hvizdak, Marketing Manager at Allitix


At Brafton, content creation is our bread and butter. Content ranges from written assets—like blog posts, email marketing, white papers and eBooks—to videos, illustrations, infographics, animations and web design. And that doesn’t even scratch the surface.

To ensure your business is going to get the best collateral possible, it’s important that the marketing agency has teams designated to the different types of content. You don’t want videographers tackling your written content or writers handling your graphic design. Quality content requires marketers that are experts in their fields. 

Your targeted marketing campaigns need to drive engagement, lead generation and enquiries to your brand. In order to maximise the impact of your message, the presentation, content and tone should directly drive traffic to your site or platform.

That’s why at Brafton, we have distinct departments for each type of content, and we only hire the best of the best.


Our experts aren’t just pros at creating content—they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy of your specific goals, and we monitor the plan’s success by analysing your website performance.

Whether your goal is to gain more social media followers, engage leads from untouched channels, bump up your sales numbers or turn returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.

How to Measure B2B Content Marketing ROI

A B2B content marketing agency shouldn’t just deliver your custom-made content and then send you on your merry way. They should also help you analyse if it’s truly working, or if adjustments need to be made.

That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to make sure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your strategies.

Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel. White paper campaigns, social media marketing and other potential customer solutions can help determine your target niche.

Top of funnel content: Brand Awareness.

This includes your blog posts, eBooks, newsletters and the like. These might not directly drive sales, but they get your name out there. To measure the success of these types of content, look at clicks, follows on social media, impressions and other metrics like these.

Middle of funnel content: Interest.

This includes your downloadable assets—the pieces of content an audience member saves for later, rather than just looking at once. Like top of funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads.

Middle of funnel: Consideration.

Slightly further down the sales funnel is where your customer is interested, but they need a little more of a push to be convinced that your brand is better than their other options. What’s essential in this stage is social proof that your business is qualified and trustworthy. This can be in the form of customer success stories, testimonials and positive reviews. Working with B2B content marketing agencies can help ensure a higher level of interest and increased public relations with your customer base.

Bottom of funnel content: Decision.

This includes the pieces of content that lead your potential B2B buyers to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or enquiries through your contact page as well as submitted forms are also good indicators.

Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyse if it’s working to attract potential customers to your brand.

Brafton can be that partner.