We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more.
Effective B2B marketing is not without challenges. Buyers are doing online research anonymously, and the need for premium content that resonates with your target audience quickly has never been greater.
Digital marketing must appeal directly to your proposed clients and a good B2B content marketing strategy will both hit SEO targets and capture the attention of targeted audiences.
With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that can do it all.
Some agencies only offer writing services, while others only offer graphics or video.
As your business grows, you’ll want a B2B content marketing solution that can do it all.
At Brafton, we offer content marketing services that range from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing campaigns.
Are Their Prices Competitive?
It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship.
The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.
Brafton’s prices are some of the most competitive on the market. You pay for what you get, and no more. Our quality content will help your brand drive sales, giving you the best possible return for your spend.
Do They Succeed?
Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results.
Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.
When it comes to our success, the proof is in the pudding. Brafton’s content marketing services have helped companies throughout the world get their names out there, improve their sales and become leaders in their industries.
Our experts aren’t just pros at creating content—they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy off of your specific goals, and we monitor the plan’s success by analysing your website performance.
Whether your goal is to gain more social media followers, engage leads from untouched channels, bump up your sales numbers or turn returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.
How to Measure B2B Content Marketing ROI
A B2B content marketing agency shouldn’t just deliver your custom-made content and then send you on your merry way. They should also help you analyse if it’s truly working, or if adjustments need to be made.
That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to make sure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your strategies.
Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel. White paper campaigns, social media marketing and other potential customer solutions can help determine your target niche.
Top of funnel content: Brand awareness.
This includes your blog posts, eBooks, newsletters and the like. These might not directly drive sales, but they get your name out there. To measure the success of these types of content, look at clicks, follows on social media, impressions and other metrics like these.
Middle of funnel content: Interest.
This includes your downloadable assets—the pieces of content an audience member saves for later, rather than just looking at once. Like top of funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads.
Middle of funnel: Consideration.
Slightly further down the sales funnel is where your customer is interested, but they need a little more of a push to be convinced that your brand is better than their other options. What’s essential in this stage is social proof that your business is quality and trustworthy. This can be in the form of customer success stories, testimonials and positive reviews. Working with B2B content marketing agencies can help ensure a higher level of interest and increased public relations with your customer base.
Bottom of funnel content: Decision.
This includes the pieces of content that lead your potential B2B buyers to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or inquiries through your contact page as well as submitted forms are also good indicators.
Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyse if it’s working to attract potential customers to your brand.
Brafton can be that partner.