Organic Search Engine Optimisation, Explained

Organic SEO focuses on giving your landing pages the best opportunity to rank highly in search engine results pages (SERPs). Organic search engine rankings refers to the unpaid listings in a SERP, as opposed to the paid ads that appear at the top and bottom of the page.

An organic SEO campaign uses tactics to show search engines like Google or Bing that your page provides relevant and helpful content for a specific topic. The result of a successful SEO campaign is increased website traffic, greater lead generation and more impactful conversions.

Why Organic SEO?

Why Organic SEO?

An organic SEO company empowers your organisation to take control of its marketing investments and achieve its business goals.

Traditional marketing tactics like paid advertising (PPC) may result in costly, monthly expenditures if mismanaged. As soon as your budget runs out, cost-per-click rates increase or your market changes, your investments are halted in their tracks and your reach effectively vanishes.

An organic SEO strategy, however, provides sustainable, measurable ROI you can reliably plan and budget for – and then watch the organic search traffic and links accrue and compound over time.

Organic SEO for Your Business

Effective SEO comes in many forms, and, with Brafton, your business can benefit from bespoke marketing solutions that drive across-the-board results on the search engines your audience uses. From the nichest of markets to the largest of industries, SEO reaps rewards that can’t be ignored.

That’s why Brafton has specialists devoted to the various subsets of SEO work, such as:

On-page SEO.

Off-page SEO.

Technical SEO.

Local SEO.

Regional SEO.

National SEO.

International SEO.

E-commerce SEO.

Mobile SEO.

Voice SEO.

Video SEO.

Organic SEO Services

White hat SEO techniques are the backbone of organic SEO that works. Outdated black hat SEO tactics like link spamming, content mills and keyword stuffing died out long ago. It’s important to only work with an SEO agency that focuses on actual human audiences and their intent.

Brafton’s professional SEO services can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy.

The organic SEO techniques we may recommend for your brand include, but are not limited to:

  • Blog writing and guest blogging.
  • Landing page writing and on-page optimisation.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Improvements for page load time.
  • Site health checks.
  • Website SSL setup.
  • Metadata and meta descriptions.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.
  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Social bookmarking on top sites like Facebook and Twitter.
  • Guest posting.
  • Brand monitoring.
  • Audience development.
  • Product and service page optimisation.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimisation.
  • Image optimisation.
  • Web demo creation.
  • A/B testing.
  • User testing.
  • Sophisticated keyword analysis and targeting.
  • Page speed optimisation.
  • Sitemap optimisation.
  • Rich snippet optimisation.

Each of these services involve hands-on technical and strategic support of your website SEO at all stages of the process, via planning, execution and reporting.

The right organic SEO strategy for your brand depends on a wide variety of factors, including your industry, goals and current state of your website.

If you’re a consumer-facing brand that needs to increase sales of a particular product, e-commerce SEO services such as optimised product descriptions and informative demo videos may be lucrative investments. If you’re a B2B organisation that wants to bolster its lead generation efforts, focusing on conversion rate optimisation, UX and marketing on the right social media platforms may be what you need.

When you work with a dedicated organic SEO consultant at Brafton, you’ll have a partner in creating and executing on targeted marketing campaigns that will lead to success.

Organic SEO Ranking Factors

Your Brafton team is on the
forefront of evolving SEO
practices and strategies.

Organic SEO Ranking Factors

Search engines’ proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Google, for instance, says there are more than 200 signals it takes into consideration when providing results for users’ search queries.

Among the most important are:

  • Quality content.
  • Direct web traffic.
  • Reputable backlink profile.
  • RankBrain.
  • Mobile responsive design.
  • HTTPS.
  • UX.

Brafton has found that it can take more than 100 days for content to fully “mature.” By this we mean Google has to decide how valuable your webpages are relative to other pages that already exist for that keyword or keyphrase. Over this three-month period, Google evaluates the user response to your content before finally deciding how high or low your content will be featured in SERPs.

After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is and whether it’s worthy of Page 1 positioning.

Your Brafton team is on the forefront of evolving SEO tips, practices and strategies. As search engines change, our recommendations shift with those changes. As a result, your return on investment is futureproofed at all times, so that you can count on organic SEO marketing strategy benefits today and tomorrow.

Organic SEO by the Numbers

At Brafton, we follow the data. If your SEO strategy is not achieving desired results, we make adjustments accordingly. No plan is too sacred to optimise.

We believe passionately in organic SEO because we know it works. Here’s why:

94% of all online experiences originate with a search engine.

Google processes more than 40,000 organic searches every second.

47% of consumers view 3-5 pieces of content before contacting a company.

80% of searchers ignore paid ads, and opt to click only organic search results.

57% of B2B marketers say that SEO generates more leads than any other marketing channel.

90% of all clicks occur on Page 1 of search results.

Organic SEO done right can improve your online visibility and outreach, ensure that you have engaging content available that aligns with your audiences’ search intent, and help your business grow.

Content for SEO, and SEO for Content

Content for SEO, and SEO
for Content

Your SEO strategy should fit neatly into your larger content marketing goals – and vice versa. You can’t do SEO without content, and you can’t do content without SEO.

Our campaigns are engineered with this fact in mind. To fuel your organic channel marketing, we recommend content marketing assets for every stage of the funnel.

While your surface-level goal is more organic search traffic, more clicks and more rankings, what you’re really after is more leads, more conversions and more sales.

Content marketing and effective SEO help shorten businesses’ sales cycles and nurture sales-ready leads, meaning every asset and every optimisation is an investment in generating new customers.

You can’t do SEO without
content, and you can’t do
content without SEO.

Custom Organic SEO Strategies pt. 1

Custom Organic SEO Strategies

We’re in the business of owning mindshare and dominating search engine results pages. In other words, we’re in the business of your business.

We do this through organic SEO strategies that are customised to:

Your business.

Your market

Your industry.

Your competitive positioning.

Your digital
marketing goals.

Your bottom-line
commercial goals.

Your target audience.

Your available budget.

Custom Organic SEO Strategies pt. 2

Organic SEO is more than just publishing blog after blog in the hopes of finally appearing on Page 1 for a high-value keyword. Your strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:

  • Video.
  • Infographics.
  • Gated assets.
  • Social media.
  • Animations.
  • Citation management.
  • Much, much more.

Long-Term ROI Through Advanced SEO

SEO is a long game. So creating campaigns that have staying power is your fastest and most enduring vehicle for achieving lasting ROI.

Brafton uses enterprise digital marketing tools, webmaster tools like Google Search Console and proprietary SEO techniques to futureproof your webpages and the content that lives on them. We also operate completely collaboratively across our many expert departments and within your larger internal digital marketing apparatus.

For example, you can see how we surpass other SEO agencies through our advanced, data-backed offerings:

Search Performance Briefs

Search Performance Briefs

A data-led brief that maximises the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents serve as a definitive outline for the creative teams – a packaged blueprint that enables them to create exceptionally relevant and competitive content that improves your search engine ranking and your audience’s experience.

Site and SEO Audits

Site and SEO Audits

Brafton’s website audits are conducted by our consulting department. Highly skilled in SEO best practices, a consultant documents, analyses, reports and provides strategic suggestions on your organisation’s current website status, and prescribes the necessary steps to fix and improve upon your positioning in the marketplace.

Featured Snippet Optimisation

Featured Snippet Optimisation

Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.

Rank today. ROI tomorrow.

Optimise your future with Brafton organic SEO services.

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