Organic SEO, Explained
Organic SEO focuses on giving your landing pages the best opportunity to rank highly in search engine results pages (SERPs). Organic search engine rankings refers to the unpaid listings in a SERP, as opposed to the paid ads that appear at the top and bottom of the page.
An organic SEO campaign uses tactics to show search engines like Google that your page provides relevant and helpful content for a specific topic. The result of a successful SEO campaign is increased website traffic, greater lead generation and more impactful conversions.
Elements of On-Page SEO
Organic SEO is more than just publishing one blog post after another in the hopes of finally appearing on Page 1 for a high-value keyword. Your strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:
- Gated assets.
- Social media.
- Citation management.
- Much, much more.
Why You Need an Organic SEO Strategy
An organic SEO strategy is important for your business because it is a cornerstone of a more fully featured digital marketing strategy. To be specific, organic SEO is a prime type of inbound marketing, ensuring your website is easy to find.
Organic SEO, focusing on the creation and optimisation of high-quality content, is a better investment than less sophisticated old-fashioned SEO approaches ever were. Years ago, many companies attempted to trick search engine algorithms with tactics such as keyword stuffing, with content solely there to attract searches.
Modern, fully featured organic SEO strategies accomplish so much more. The content involved is informative and interesting, meaning it works on 2 levels. First, the content’s optimised nature makes it easy for searchers to find their way to your website. Then, once they arrive, these readers will grasp your brand’s subject matter expertise and be more likely to convert into customers,
Google and its competitors have improved their algorithms in recent years. Now, the aspects of a page that make it easier to search for, such as copious information and a mobile-friendly website architecture, are the same ones that make the website appeal to real live human viewers.
Search engine algorithms have become too smart to fall for unsophisticated black-hat SEO tactics — and your customers have always been too smart for that approach.
Brafton: Your Organic SEO Experts
Effective SEO comes in many forms, and, with Brafton, your business can benefit from bespoke marketing solutions that drive across-the-board results on the search engines your audience uses. From the nichest of markets to the largest of industries, SEO reaps rewards that can’t be ignored.
That’s why Brafton has specialists devoted to the various subsets of SEO work, such as:
Not every organisation has SEO experts on staff. That’s not a problem — this is where Brafton comes in. The service you need most could range from an SEO audit of all your existing content to a targeted link building campaign or a long-term content creation campaign.
Letting Brafton take on the role of your personal SEO specialist is a way to drive your SEO efforts for years to come, and to future-proof your business. As trends change, algorithms shift and competitors step up their game, a Brafton SEO and content strategy can evolve right along.
“I can say on all accounts Brafton has proven to be integral to our dramatic growth and success. I have no hesitation in recommending their services.”
– Gerard Malouf, Chairman at GMP
“The team at Brafton are highly knowledgeable and are very responsible and reliable. They feel like an extension of our marketing team.”
– Christianne Davis, Campaign Manager at Rubbermaid Commercial Products, Australia
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.
Organic SEO by the Numbers
Why should your business invest in improving your organic SEO results? In short, because this is a prime way to enhance your overall posture. As a digital marketing agency with a strong focus in building clients’ search results, Brafton is ideally positioned to drive this type of value.
Some of the hard facts we’ve discovered in our work as an organic SEO company include the following:
Organic SEO drives 3x as many leads as paid search advertising.
Organic SEO leads to 6x more conversions than standard marketing.
90% of all clicks go to content on Page 1 of search results.
Among B2B marketers, more than half (57%) say SEO produces more leads than any other channel
All the tasks involved in an SEO package, from an initial SEO audit to competitor studies to content creation and ongoing keyword research, are carried with a particular industry and audience in mind.
As your SEO agency, Brafton customises your strategy to suit you, making it a vital part of your overall digital marketing efforts. Within months, the results can speak for themselves in terms of leads, conversions, brand visibility and more.
Long-Term ROI Through Advanced SEO
SEO is a long game. So creating campaigns that have staying power is your fastest and most enduring vehicle for achieving lasting ROI.
Brafton uses enterprise digital marketing tools, webmaster tools like Google Search Console and proprietary SEO techniques to futureproof your webpages and the content that lives on them. We also operate completely collaboratively across our many expert departments and within your larger internal digital marketing apparatus.
For example, you can see how we surpass other SEO agencies through our advanced, data-backed offerings:
Search Performance Briefs
A data-led brief that maximises the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents serve as a definitive outline for the creative teams – a packaged blueprint that enables them to create exceptionally relevant and competitive content that improves your search engine ranking and your audience’s experience.
Site and SEO Audit Services
Brafton’s website audits are conducted by our consulting department. Highly skilled in SEO best practices, a consultant documents, analyses, reports and provides strategic suggestions on your organisation’s current website status, and prescribes the necessary steps to fix and improve upon your positioning in the marketplace.
Featured Snippet Optimisation
Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.
Not in the UK?
Check out our international organic SEO services:
Rank today. ROI tomorrow.
Optimise your future with Brafton organic SEO services.