Why UX Design Matters
User experience is the most important consideration to make when creating or updating your website. No matter how much helpful information or useful features you might have on your website, user interactions are the ultimate measures of how effective your site is.
User experience design focuses on ensuring your website looks great, organises content intuitively and functions seamlessly. With these elements, visitors can find the information they’re looking for and feel encouraged to further engage your brand.
UX elements also impact SEO. Search algorithms prioritise features like mobile responsiveness and page speed – both critical for a good user experience. Additionally, poor UX leaves visitors frustrated, often increasing bounce rates and reducing time spent on page. These metrics also impact ranking in search engine results pages (SERPs).
Great UX supports digital marketing efforts by making interacting with your website a pleasant experience that users will be happy to repeat.