Why PPC?

PPC ads are highly visible. A strategic click campaign can boost brand awareness, generate new business leads and contribute to higher conversion rates.

On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies, search engine optimisation (SEO), creative copywriting and website UX design. Building and managing effective click advertising campaigns is a multifaceted effort that requires expertise in each of these categories.

When you work with Brafton’s PPC consultants, you own your PPC accounts and we’ll take responsibility for strategy, implementation and management.

You will work with a team that includes a dedicated PPC consultant along with a project manager, content marketing specialist and other experts that will elevate your search marketing journey. Together, they will get to know your brand, product and service offerings, mission and values and, most importantly, the key performance indicators (KPIs) that are most important to your organisation.

You’ll benefit from our experience and expertise with a data-driven approach to decision making.

ppc ads

75% of web users say PPC ads
make it easier to find what
they’re looking for.

PPC Advertising is Essential to Your Digital Marketing Success

Approximately 75% of web users say PPC ads make it easier to find the information they’re looking for, and 49% regularly click on ads in search results.

Considering the positive impact PPC campaigns can have on your organisation’s digital marketing strategy, they should be an integral piece of your customer outreach.

Whether your goal is to spread awareness of your brand, drive traffic to your product pages or reengage previous site visitors, PPC consultants and PPC management services can help you get there.

At Brafton, our Promotions and Engagement Team provide your PPC management with support, shared expertise and responsive strategies. They are adept at planning, executing and monitoring campaigns that include:

  • Paid text ads.
  • Display ads.
  • Retargeting campaigns, such as through Adroll.
  • Shopping campaigns, such as through Google and Amazon.
  • Syndication, such as through Taboola or Outbrain.
  • And more.

In addition to helping strategise and launch your PPC ad campaigns, they will also closely monitor their performance, and provide you with monthly reports to show you what’s working and provide ideas on how to continuously improve.

Our PPC Consultants Understand Audience Engagement

These days, it takes an average of seven touches to generate a viable sales lead. Getting
to that level of familiarity – while making sure each interaction is a positive one – is a big challenge for marketers.

PPC consultants understand how to approach prospective customers at each stage of the buyer’s journey. Using intent-based keywords, data-driven bidding strategies and SEO best practices, consultants enable brands to make deeper connections with their customers.

Our PPC consultants specialise in:

Keyword analysis.

PPC bidding.

Creative copywriting.

Landing page UX.

Ad retargeting and syndication.

Major PPC networks reach millions of websites and apps. Our PPC consultants can help you find and engage your customers wherever they are on the web.

expert consultants

Expert consultants help you
save money by improving the
quality of your ads.

How PPC Consultants Support Growth

If you’re not careful, competitive keywords can eat up your marketing budget before you have a chance to reach your audience.

Keyword Research

One of the primary reasons brands trust PPC consulting services is for their ability to identify competitive keywords that have the potential to attract buyers without breaking the bank. The key to successful search marketing, whether organic or paid, is targeting the right keywords for your brand: those that are popular enough to reach your target audience, but aren’t too competitive to rank for.

With PPC, the stakes are even higher. A keyword that doesn’t have high enough search volume won’t be noticed by your potential customers. One that’s too competitive will be outbid by organisations with bigger budgets or higher Quality Scores.

When you work with a consulting service, your dedicated PPC expert will perform keyword research to strike the perfect balance between search volume and difficulty. The result will be a refined list of keywords that matter to your target audience and will support success for your ad campaign.

Ad Optimisation

Of course, choosing quality target keywords are only one part of an overall effective PPC campaign. The quality of your ads plays an integral role in the success of your ad campaign. Ad networks use various signals to determine ad quality, which takes into account several factors:

  • Keyword and ad copy relevancy to the query.
  • Click-through rate and overall ad performance history.
  • Landing page experience.

Ad networks reward optimised ads with lower cost-per-click (CPC) and better placement. A knowledgeable PPC specialist understands how to optimise each of these factors to produce favourable results for your ad campaigns.

Balanced Search Marketing Strategies

In addition, PPC experts who work alongside other team members like project managers, expert writers, content marketing strategists and website development professionals have the capability to align your paid and organic search campaigns to maximise your search marketing potential. For instance, PPC ads can help your website gain traffic while you wait for your organic efforts to mature.

Working with a PPC consultancy essentially allows you to capitalise on paid search advertising to produce quality results while keeping your ad spend within your budget.

Why PPC Ads Are Essential to Your Business

Whether you’re in the B2B or B2C space, PPC ads can augment your sales strategy.

Key benefits of a managed PPC strategy include:

Brand awareness.

Lead generation and nurturing.

Customer engagement.


High-quality ads give you more opportunities to reach your goals. Dedicated consultants
can ensure you target the right keywords and develop an optimised buyer journey.
For example, consultants can improve conversion rates by pinpointing areas of
improvement on your landing pages.

We Tailor Your PPC Marketing
With Data-Driven Insights

Managing PPC campaigns effectively means collecting, analysing and interpreting data related to your campaign performance, web traffic, competitors’ strategies and more. Brafton’s PPC consultants understand how to gather and interpret your data, and how to draw helpful insights that support your continued growth.

Customised Performance Reports

Custom reporting is critical to any PPC strategy. You can’t improve if you don’t know where you’ve been and where you stand today. Top-tier PPC management services include tailored campaign analysis to ensure you’re on track to meet your goals.

Our dedicated strategists track and measure critical PPC metrics such as:

Click-through rate (CTR).

Cost per conversion.

Conversion rate.


Return on investment (ROI).

With rolling support from our consultants, you’ll receive monthly analytics reports and
campaign updates. The ability to visualise your campaign results makes it easier to optimise
your outreach efforts.

Personalised PPC Audits

Whether you’re new to paid advertising or you need to improve an existing campaign, understanding the playing field is essential to your success. Your consultant can run a PPC audit to determine:

By gathering this information, you’ll be able to approach your next ad campaign with the knowledge you need to succeed – and your dedicated PPC consultant will be there every step of the way to help you make strategic adjustments to your campaigns.

PPC is Perfect for
Omnichannel Campaigns

The web is a big place. To get your brand’s messaging in front of relevant buyers, you need a digital marketing approach that spans channels, platforms and devices.

Almost all Americans (98%) switch between multiple devices every single day. PPC ads are uniquely positioned to reach customers whether they’re browsing the web or using apps on their desktop or mobile devices.

Our PPC consultants can help you manage campaigns across all channels, including:

  • Google Ads.
  • Bing Ads.
  • All major social media networks.
  • Syndication networks like Taboola and Outbrain.

Each of these channels requires nuanced approaches with carefully designed strategies. Your expert PPC consultant at Brafton will identify the best way for your brand to utilise these platforms for optimal results.

In addition to text and display ads, our consultants have extensive experience working with shopping campaigns on Google and Amazon. Empower your e-commerce strategy by selling to customers directly from search results.

Almost all Americans (98%)
switch between multiple
devices every single day.

Choose an Agency With
Experience and Expertise

When intending to make a purchase, 65% of buyers click on paid advertisements. To reach those customers, you need an optimised strategy.

Brafton’s experienced PPC consultants support your customer engagement and conversion goals with data-driven strategies, creative copywriting and expert management.

You own your accounts, and we’ll own your strategy. Get in touch with us today to learn more about how to maximise the results of your PPC campaigns.

Learn more about our PPC
consulting services.

Contact Us