PPC Consulting in the UK

Site visitors from pay-per-click (PPC) channels arrive with more intent to make a purchase than organic visitors. Are your ads being noticed by the right people at the right time?

Brafton’s PPC consulting service combines expert keyword research with high quality content and excellent post-click experience to increase conversions for your business.

PPC Advertising Explained

A PPC campaign most commonly includes Google Ads and Bing Ads, with ad spend appropriately managed across all search results and ad buys.

PPC ads are highly visible. A strategic Google Ad campaign, for example, can boost brand awareness, generate new business leads and contribute to higher conversion rates without overspending on paid search.

On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies, search engine optimisation (SEO), creative copywriting and website UX design. Building and managing effective click advertising campaigns is a multifaceted effort that requires expertise in each of these categories.

Brafton’s PPC consulting services enable you to own your PPC marketing with the hands-on support of a PPC expert. We can take responsibility for strategy, implementation and management as a full-service PPC agency.

You will work with a team that includes a dedicated PPC consultant along with a project manager, content marketing specialist and other experts that will elevate your search marketing journey. Together, they will get to know your brand, product and service offerings, mission and values and, most importantly, the key performance indicators (KPIs) that are most important to your organisation.

You’ll benefit from our experience and expertise with a data-driven approach to decision making.

75% of web users say PPC ads make it easier to find what they’re looking for.

PPC Advertising is Essential to Your Digital Marketing Success

Approximately 75% of web users say PPC ads make it easier to find the information they’re looking for, and 49% regularly click on ads in search results.

Considering the positive impact a holistic PPC campaign can have on your organisation’s digital marketing strategy, it should be an integral piece of your customer outreach.

Whether your goal is to spread awareness of your brand, drive traffic to your product pages or reengage previous site visitors, PPC consultants and PPC management services can help you get there.

At Brafton, our Promotions and Engagement Team provide your PPC management with support, shared expertise and responsive strategies. They are adept at planning, executing and monitoring campaigns that include:

  • Paid text ads.
  • Display ads.
  • Retargeting campaigns, such as through Adroll.
  • Shopping campaigns, such as through Google and Amazon.
  • Syndication, such as through Taboola or Outbrain.
  • And more.

In addition to helping strategise and launch your PPC ad campaigns, they will also closely monitor their performance, and provide you with monthly reports to show you what’s working and provide ideas on how to continuously improve.

Why PPC Ads Are Essential to Your Business

Whether you’re in the B2B or B2C space, PPC ads can augment your sales strategy.

Key benefits of a managed PPC strategy include:

  • Brand awareness.
  • Lead generation and nurturing.
  • Customer engagement.
  • Conversions.

Choose a PPC Agency With Experience and Expertise

When intending to make a purchase, 65% of buyers click on paid advertisements. To reach those customers, you need an optimised strategy.

Brafton’s expert PPC consultancy supports your customer engagement and conversion goals with data-driven strategies, creative copywriting and expert management.

We optimise each client strategy for maximum results in every industry vertical and can run a continuous PPC audit to ensure campaigns are as efficient and effective as possible. Your dedicated PPC consultant uncovers the story behind every keyword and can help create ad copy that converts.

You own your accounts, and we’ll own your strategy. Get in touch with us today to learn more about how to maximise the results of your PPC campaigns.