Google Analytics Consultant

You work hard on your digital marketing strategy, so it should drive results. Sales numbers are one way of determining the success of your marketing campaigns, but they don’t tell the whole story.

To really know if and why your efforts are successful, you need website data. That’s where a Google Analytics expert from Brafton comes in.

Talk to a Brafton Expert:

Why Do You Need a Google Analytics Consultant?

Google Analytics is simple enough to use for very basic data, but if you want to develop a strategic marketing plan, you need to dive in deeper. A Google Analytics consultant will not only be able to dig up information that would otherwise be lost, they will also help you interpret that data and use it to determine your marketing plan moving forward.

By tracking important KPIs on your website, a Google Analytics consultant can tell you which pages earn the most, and least, engagements. A great consultant then takes that information and determines why those trends exist, and what might be going on behind the curtain. For instance:

  • Do successful pages experience high amounts of traffic and conversions because of their stellar content, appealing visuals and usability?
  • Do pages with little to no engagement need to be optimised to rank higher on search engines, do they need UX overhauls or do they need to be scrapped altogether?

The information you learn from your Google Analytics consultant will help you create content that draws customers in and ultimately drives them down the sales funnel. No more wasting time on tactics that don’t work.

A great Google Analytics consultant will also help you set up goals that are actually worth tracking. Too often, businesses create goals in the platform that have no actual bearing on commercial success. Other times, goals are just set up improperly. Our Google Analytics consultants make sure that you’re tracking truly meaningful goals, and that you’re doing it right.

What Makes Brafton a Leader in Google Analytics Consulting?

At Brafton, we want to see your business succeed, and we go the extra mile to help you achieve your marketing objectives. Here’s why we lead the pack in Google Analytics consulting:

Our consultants are highly trained.
 All of our consultants must pass the Google Analytics Individual Qualification (GAIQ) exam in order to be on our team. This is a rigorous test that requires meticulously honed skills, knowledge and experience.

We are always advancing our knowledge. Our consultants are always looking for ways to hone their skills and deepen their expertise. We are consistently completing internal training sessions, and we also observe external training for even more inspiration.

We keep up with important updates. 
In the world of search engine optimisation, nothing is stagnant. Google, Bing and other search engines are often updating their algorithms, sending content every which way on results pages. We make sure to keep up with the latest updates so we know right away what changes our clients need to make to maintain their high rankings.

Our testing is thorough. We don’t just run the typical Google Analytics tests. If you come to us with a problem, we’ll run real-time tests to pinpoint the abnormality. Our consultants will take on multiple roles, testing your website on the front-end and back-end. Once we find out what the issue is, we’ll get started on a game plan to fix it.

Our consultants are flexible. While Google Analytics is our bread and butter, we are equally capable of using other analytics platforms. If you prefer to use Adobe, Zoho or another tool, we’ll give you the same high-quality results using your preferred method.

We can also integrate data flows from various sources and channels into formats and stories you can take back to your boss. For example, by leveraging data from Google Tag Manager and other Google Marketing Platform products in conjunction with Google Analytics, we can build a custom Google Data Studio dashboard that tells a bigger, clearer narrative in a digestible way. 

What You Get When You Partner with Brafton

When you seek help from a Google Analytics consultant at Brafton, you can take comfort in knowing that we are with you every step of the way.

Our Google Analytics consulting services include:

We walk you through Google Analytics implementation. That means setting up an account and making sure we have proper access so we can effectively gather essential data.

We make sure your account is functioning properly. This means conducting an audit to ensure the data is tracking properly, and checking to see that your reports are in fact assessing the most important KPIs and goals.

This assesses:

  • The website’s overall performance (users, sessions, goal completions, etc.).
  • What particular content people are engaging with.
  • Which channels are driving people to the site.
  • Visitor demographics.
  • Which browsers and devices are most commonly used to access your website.

We assess conversions, including how and when people are visiting your site. At a glance, Google Analytics can only tell you so much about the content a user interacts with the content on your site. We dive deeper, finding the initial traffic source and looking at the entire journey before and after conversion. We can also pull in data from other sources, such as Google Search Console, keyword research tools and CRMs.

We’ll not only find out what parts of your website visitors interact with, but also the reasons why they gravitate more or less toward particular areas. We can look at factors that aren’t readily available in Google Analytics, like speed, usability, readability and more.

A visitor may experience multiple touchpoints before landing on your website. Google Analytics alone won’t find the path a customer took to your website in this case, but our skilled consultants will.

Your business likely has many KPIs, and it can be difficult to visualise how they impact one another. Once we conduct data collection through your Google Analytics account (or other preferred enterprise analytics platform), we will design a custom dashboard for you to see, organise and understand your marketing data. These custom reports, like those found in Google Data Studio, make it easier to track the performance of specific campaigns.

Case Studies

Check out our customer case studies and success stories to discover how we’ve helped countless businesses.

Get Actionable Analytics Insights that Make an Impact on Your Bottom Line

A Brafton Google Analytics consultant doesn’t just pull numbers from the platform, present them to you and send you on your merry way. We organise the data in order of importance, pointing out each specific actionable insight.

A relationship with a Google Analytics consultant should not only reveal the what , but also the why and how. We don’t want to just tell you what you can do to improve your website, we want to help you understand why these trends exist and where to go from here.

When you implement the changes suggested by your Brafton consultant, you’ll start to see improvements to your bottom line. When there are more eyes on your content and increased traffic to your website, you nudge potential customers down the marketing funnel, and your sales numbers inevitably improve.

Web analytics will also reveal the demographics of the people most frequently visiting your website. This can give you crucial information on who your target audience is. Who are you already reaching, and who do you need to work harder to get to? Brafton’s Google Analytics consulting service will make sure you understand this information through and through, helping you to make the best decisions to improve your business.