Whiteboard animation fuels your video marketing strategy.
Explain ideas, tell stories and repurpose content in a creative, visual format.
Why Include Whiteboard Animation Videos in Your Content Production?
A whiteboard animation is a video featuring a drawing hand sketching helpful images and phrases on a whiteboard or similar background. The minimalist presentation of these videos are excellent for breaking down complex ideas and maintaining the viewer’s attention. This makes them a perfect fit for technical content and educational purposes.
A whiteboard animation video is often a tool for education. For example, professional whiteboard animation can externally be used to nurture potential customers while at the same time serve as an internal training video for new hires. This versatility makes them equally valuable on social media, company intranets, product landing pages and even trade shows.
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A Short History of Whiteboard Video Production
Whiteboard animation is a video style that’s meant to explain a complex idea in an easy-to-follow manner. Sometimes called video scribing, the concept of whiteboard animations began with filming the hand-drawing explanations of a subject on a whiteboard. The video was then sped up, with a voiceover added to explain each detail.
Today, whiteboard animation software allows anyone, no matter how artistically inclined, to create whiteboard videos anytime they please. However, free software options don’t always provide the quality you need in a video marketing strategy.
Brafton Whiteboard sizzle reel
When creating a video for your organisation, including branded elements is essential for promoting brand recall. Working with professional script writers and animators ensures you’ll have control over how your brand is presented throughout the video, and allows you to give input on character styles, music selection, typography, colours and more.
You’ll also be a collaborator at all stages of video production, including offering feedback on video editing techniques and whether 3D animation or 2D animation will resonate most with your target audience.
Video Production and Marketing Strategy Go Hand-in-Hand
Free whiteboard animation software allows people to quickly throw together a video they can use right away. However, video marketing is more than simply creating videos and sharing them.
At Brafton, we know that content creation and marketing strategy must be carried out in tandem.
When you work with a team of professional marketers, videographers, animators, graphic designers and writers, your organisation has the advantage of not only working closely with your content creators, but also the experts that put meaning behind your strategy.
Our motion graphics team utilises leading industry software, including Adobe Illustrator, After Effects and Audition, making your completed video a high-quality asset you’ll feel proud to share with your audience.
We’ll happily adjust the format and fine-tune the style to match your branding. Here are some of the video formats and styles we offer:
Whiteboard explainer video.
Animated explainer video.
3D animation video.
Every company requires a slightly different style to stand out, and we’ll make sure to mix and match formats creatively until you feel confident in your assets’ style and messaging. To tell your story in a way that moves leads down the funnel and influences buying decisions, Brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience. With Brafton’s industry-leading animation service at your disposal, animated video ROI is now on-demand.
How We Produce a Whiteboard Animation
Working with the animation team at Brafton means you’ll receive a professional video with minimal hassle for you. Here’s what the typical process for creating an animated whiteboard video looks like:
Step 1: Video Production Plan
The key to an awesome animation is to start with a detailed plan. If you already know what you want your next video to focus on, that’s great! If not, we can help.
Together with your Brafton team – consisting of a content marketing strategist, project manager, animator, videographer, graphic designer and/or writer — we can help determine the best way to utilise video in your marketing strategy.
For some clients, an explainer video is their best option. For others, it’s a 2D motion graphic or even a hybrid video that comprises elements of live action, graphic design and 3D animation services. With Brafton, we’re able to fulfil any and all types of video content needs.
Once we know what your whiteboard video should focus on, we can dive into the finer details, including character animations and branded elements.
Step 2: Script
Next, we need a script for your animation. Excellent storytelling is an essential part of every successful whiteboard animation.
Our editorial team can write a flawless script from scratch to accompany your whiteboard video. We’ll share it with you to make sure we have everything right before we move on to the next step.
Synthesise complex product specs, offer step-by-step explanations or illustrate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.
Step 3: Storyboard
After the script is finalised, it’s time to sketch out how the animation will flow, and what the key visuals will look like. This process is called storyboarding.
We’ll create the storyboard for you, showing exactly how the script will line up with the drawings and the transitions throughout the video. It’s here that you’ll see the way your animated characters, design details, logo, subtitles and other on-screen elements will look in the animation.
Tell us what you think – at this stage, we’ll make any edits you need to ensure your whiteboard video is perfect.
Step 4: Animate
Once you have approved the storyboard, our animators are ready to tie it all together. We use animation software to ensure the final product looks clean, professional and ready to share on your website, YouTube, social media and other marketing channels.
Your animator will compose the right animation style by incorporating voiceover talent, background music, sound effects, cut transitions and other details to bring together a clean, easy-to-follow and fun-to-watch animation.
Step 5: Review
Every animation we create is sent to the client for review before we consider it finalised. If anything is amiss, let us know and we’ll resolve it for you.
Step 6: Promotion
Video marketing doesn’t end with a completed video. Actually, it never ends; it’s a continuous process that involves publishing content, promoting it, reviewing its success and refining the strategy. Your content marketing strategist will help you understand how well your video is performing, and make suggestions about how to promote and share it, and what to do with your next video project.
Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. Creative video advertising can:
Engage your audience.
Break down complex concepts for the average viewer.
Boost your digital content campaign.
Tell your product or service story in an engaging, animated fashion.
Support strategic planning during internal communication.
Increase sales and business results.
Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second video embedded on a landing page.
Need to engage followers on social media? Quick-hitting, informative 30- to 60-second videos generate more likes, comments and shares on platforms like Instagram, TikTok or LinkedIn.
Sales process slowing down after the first few touch points? Create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf.
Videos help populate resource centres with dynamic media, quickly answer site visitors’ questions and exhibit the more innovative and creative side of your brand.
Put a fresh spin on your corporate videos with high-value animation production that can drive your content marketing strategy.
Not in the UK?
Check out our international whiteboard video production:
Still considering which whiteboard animation services are right for you? Just reach out to our experts. Our video production team is happy to help you. And if you ever need supplementary content for your whiteboard explainer videos, you can benefit from the full scope of our digital marketing experience.
We’re not just a video production company; we treat every sound effect and colourful animation as a puzzle piece in your business and marketing strategy.