YouTube Marketing Services
As the largest video promotion platform on the web, YouTube stands as a powerhouse in the digital marketing landscape. It’s the second-largest search engine after Google and a significant social media channel, trailing only Facebook. With the potential to reach over 2.07 billion people, YouTube’s ad revenue has experienced a 25% growth between 2020 and 2021, reflecting its effectiveness in captivating and expanding audiences.
Video, search and social media – these are pillars of modern marketing, and they’re 3 of our core competencies at Brafton. We harness these elements to elevate your brand through our tailored YouTube marketing services, aligning with the latest trends and leveraging the platform’s vast reach.
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Grow Your Brand With a Full-Service YouTube Marketing Agency
Brafton is a leading end-to-end digital marketing agency that offers comprehensive YouTube marketing services, covering every aspect of your YouTube marketing strategy to maximise the reach of your target market.
YouTube has evolved into a prominent social media platform where people engage in everything from learning new skills to watching entertaining videos and discovering local events. As such, YouTube marketing has become essential to every successful business’s marketing strategy. With YouTube promotion, you’ll quickly tap into benefits such as access to a vast viewership, enhanced Google SEO, increased brand awareness and establishing trust within your industry.
From pinpointing your target audience and crafting a robust content marketing strategy to video content creation, optimisation, distribution, YouTube analytics, and beyond, there’s no facet of YouTube marketing that we can’t handle. Our YouTube advertising services include video production for YouTube video marketing, YouTube SEO services, influencer marketing and video promotion.
There are video marketing tactics for every stage of the sales funnel, and almost all of them involve YouTube. Our YouTube marketing company is equipped to launch a successful YouTube campaign, leveraging YouTube advertising to engage viewers and drive results.
Video Marketing Service
As a full-service digital marketing agency, we can handle everything from content ideation and creation to distribution and analysis. Here’s how our full end-to-end YouTube video marketing service works:
Video Creation
As your dedicated YouTube marketing agency, we offer a full team of videographers, producers, editors, on-screen talent, voice-over presenters, scriptwriters and graphic designers. Our experts create polished video content for every stage of the sales funnel, all tailored to match your brand’s personality and target audience:
- Social engagement videos.
- How-to videos.
- Whiteboard videos.
- Event coverage.
- Video blogs.
- On-site interviews.
- Vox pops.
- Corporate promos.
- Video ads.
- YouTube ads.
- Video testimonials.
- Training videos.
- Much more.
Our YouTube marketing services are designed to save you time and money while delivering the maximum results you expect. With Brafton, you’ll benefit from YouTube video marketing services that include YouTube SEO service, video promotion and YouTube advertising services. We understand the importance of video marketing on the world’s largest video platform, and we ensure that your YouTube channel is equipped with great video content.
Whether it’s social media marketing, influencer marketing or YouTube advertising, our marketing services are geared towards enhancing brand awareness and engaging viewers. You can’t compete on YouTube without top-notch video production, and we are here to provide exactly that, aligned with your YouTube marketing strategy and YouTube campaign goals.
YouTube SEO
Ranking your video highly on YouTube’s search results is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:
- Total views.
- Average view duration.
- Video length.
- Keywords used in titles, captions, tags, descriptions, categories and channel pages.
- Backlinks and embeds.
- Positive vs. negative engagements.
- Engagements (click-through rates, likes, dislikes, comments, shares, subscriber rates).
- Channel authority.
- Days since published.
- Video description length.
- Much more.
At Brafton, our social media mavens focus on YouTube optimisation tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more. Our videographers, meanwhile, prioritise video optimisation with editing techniques that keep viewers engaged until the very last frame.
Equally important, we track key metrics every step of the way and quickly pivot our content marketing strategy as needed. As part of our YouTube marketing services, we’ll also take care of your YouTube advertising to help reach your target audience.
What You Should Expect from Our YouTube SEO Services
Our YouTube marketing services are designed to elevate your brand’s presence on this massive platform. We’ll take care of your YouTube advertising to help reach your target audience, increase brand awareness and drive conversions. By employing the best YouTube SEO service, video SEO and video marketing service, we aim to make your YouTube channel a significant asset in your digital marketing efforts. This ensures that your video promotion resonates with YouTube users and stands out in this competitive space.
Whether it’s YouTube video marketing, YouTube campaign or influencer marketing, we have the expertise to make your brand shine.
Social Media Management
Our social media managers, strategists and consultants can deliver a full suite of YouTube management services that include:
- Creating a YouTube channel optimised with YouTube SEO for better reach.
- Developing a strategy to improve key performance metrics such as watch time, impressions, reach and engagements.
- Sharing your YouTube content across social media platform(s).
- Coordinating marketing efforts with content strategists and project managers.
- Providing ongoing reporting and analytics, utilising YouTube analytics to track progress.
- Responding to comments and engaging with YouTube users to build community and trust.
With over 2.07 billion potential reach – 51% of all internet users – YouTube has become a critical part of every successful business’s marketing strategy, surpassing even LinkedIn, Twitter and Instagram. It’s not just a social media platform; it’s a powerful tool for video promotion, brand awareness and digital marketing.
By leveraging YouTube marketing services and YouTube video marketing, you can tap into this vast audience and make your YouTube channel a significant asset in your marketing campaign. Our YouTube marketing agency is here to ensure you make the most of this opportunity.
Video Description Copywriting
Our social media strategists and content writers frequently collaborate to create keyword-optimised video descriptions for your YouTube video marketing. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
Our YouTube marketing services can also create keyword-optimised landing pages that embed your YouTube channel content. This strategy enhances your video’s discoverability via Google search, contributing to increased video engagement. These efforts, coupled with our YouTube SEO service, video promotion and YouTube advertising services, can significantly build brand awareness, improve lead generation and ultimately drive up conversions.
Video Syndication and Distribution via Omnichannel Marketing
Omnichannel marketing is a strategy that creates a seamless customer experience across multiple channels, ensuring that your brand’s message is consistent and engaging wherever your audience interacts with it. Our YouTube marketing services embrace this approach by not only making your YouTube video content more discoverable via search but also by distributing it across various platforms.
We specialise in video syndication – a form of omnichannel marketing – promoting your YouTube videos across other social media platforms, email and through pay-per-click (PPC) advertising. Whether it’s Google’s Display Ad network, Facebook ads, LinkedIn ads or other platforms, our digital marketing agency offers a tailored approach to manage your PPC video ad campaigns.
Our YouTube marketing strategy services ensure that your video content reaches your target audience through the channels they frequent most. This includes video promotion on social media, YouTube advertising services and video SEO to enhance viewers’ engagement. By aligning with your brand’s unique needs and goals, we create a cohesive and effective marketing campaign that resonates with your audience and drives results.
YouTube Ads
Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At Brafton, we can strategise, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame, enhancing your video promotion.
Our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your video ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations, and more. An expert digital marketer can work within the latest trends, like YouTube influencer marketing and YouTube video marketing.
As a premiere YouTube advertising agency, we can help promote your YouTube channel and Youtube ads and content on social media, Google Adwords and more. Our YouTube marketing services are tailored to align with your marketing strategy, maximising viewers’ engagement and working media group collaboration.
Create. Promote. Manage. Win.
As a full-service digital marketing and advertising agency, we’re uniquely qualified to help you with every component of YouTube marketing: Content and video creation, search engine optimisation, promotion and distribution, social media marketing and management and more.
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