The Visual Communication Your Audience Needs

give your brand a visual lift by synthesising complex data into digestible custom infographic assets that drive value.

Did you know? Brain studies have shown that pairing text with design elements like graphics increases information retainment over a longer period of time. Great design is how your brand stays top of mind.

With Brafton’s skilled infographic design team by your side, you’ll convert new customers and establish industry expertise through designing infographics and other graphical assets in no time.

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The Brafton Approach to Infographics

Graphic design is a group effort. Don’t let anyone tell you it isn’t.

Step 1:

We combine the power of our Design, Editorial and Strategy departments to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas centre on industry data, top trends, future predictions, practical solutions and brand identifiers.

Step 2:

Our infographic design process goes something like this: Before our digital marketing team even starts, we’ll work with you to define what type of asset will suit your brand and goals best. Is it a reusable infographic template, an animated infographic or a single graphic that matches your presentation design? For us, a successful infographic combines your brand identity design with the most creative spin our design team can come up with.

After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, your Brafton graphic designer can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.

Step 3:

Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:

Interactive infographics.
Motion graphics.
Instructional Diagrams.
Flowcharts.
Character Images.
Hand-drawn Illustrations.

Lists, Charts, Graphs, Maps.
Timelines.
Quotations.
Statistical Insights.
Brand Formatting.

Step 4: Launch

From there, our designers break out the industry-best infographic tools and within a week’s time, your infographic is finalised and ready to launch.

Step 5: Publishing and Tracking

No infographic lives in a vacuum. You need to consider each platform’s formatting requirements to get the most out of your efforts. Of course, each asset should serve a purpose within your overall marketing strategy. Some drive newsletter conversions while others boost engagement on your pillar pages.

Our team will make sure you get exactly the right formats for your chosen marketing channels. And of course, once everything is up and running, our analysts will gladly help you track how each infographic performs, so you can always fine-tune your strategy along the way.

Types of Infographics

Infographics come in all different shapes and sizes, and they can be used to convey a huge range of data. Choosing which type of infographic works best for your marketing needs really comes down to the type of information you’re trying to convey — and what you want your users to learn.

Here are some of the different types of infographics our designers create at Brafton:

Flowchart Infographic

This type of infographic illustrates a series of steps or sequences, showing how one leads logically to the next and making it easy for viewers to understand a complex process.

Timeline Infographic

These infographics plot key moments in time so viewers can see how one event relates to the next. These types are especially useful when telling a company story or product history.

Comparison Infographic

Side-by-side comparisons help users visualise the differences (and even the similarities) between two concepts, ideas, products or companies, depending on your needs.

Data Visualisation Infographic

Data can be hard to conceptualise, especially in raw form. This style of infographic minimises text by adding images, graphs and other illustrations to really bring your data points to life.

List-based Infographic

The opposite of data visualisation, list-based infographics place compelling text into list format to tell a great story, while also using arresting colours and images to support text.

Process Infographic

Directions are best conveyed by putting bite-sized information in a step-by-step format. This type of infographic allows you to create straightforward how-to guides that are fast and easily digestible.

Interactive Infographic

Newer to the world of infographics, this style adds a whole layer of user engagement to the infographic experience. Readers can swipe, zoom, click, take polls, complete quizzes and so much more.

Geographic Infographic

Maps can be hard to visualise, but they can convey so much information. These infographics let you ground data into specific locations to better tell specific stories (like national income levels).

Where Infographics Fit Into Your Content Marketing Strategy

It’s simple: People are visual learners. They also engage more with online visual content. That means if you really want to reach your customers (and potential customers) with your content, you should be incorporating imagery, photos and illustrations into your content marketing strategy.

That’s where infographics come in. Condense and package the complex information you really want your customers to know into an infographic to make it easy for them to digest, helping to raise your brand awareness while creating value at the same time. Infographics are also great for social media engagement because users are quick to share a beautiful infographic they found particularly valuable.

But don’t let your infographics stand on their own. It’s important to create blogs, white papers, eBooks and other forms of text-based content surrounding your infographics. The best infographics don’t replace these other forms of content — they reinforce them.

Want to learn more about our infographic services? Our trained strategists will help you craft the ideal combination of marketing assets to maximise ROI. Contact us today for a quote.