Brafton Research Lab

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Brafton Research Lab Madelyn Gardner

How Marketers Are Handling the Transition to Google Analytics 4

In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively.  One of those latest and (potentially) greatest advancements is Google Analytics 4 (GA4). You’re likely already familiar with Google’s Universal Analytics — the previous version of the tool. However, GA4… Read more »

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Brafton Research Lab Molly Ploe

Top E-A-T Factors: What I Learned After Analyzing 70 SERPs

With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.

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