Molly Buccini

Brafton’s talking content marketing strategies at SEJ Summit in Atlanta this November, and we’re excited to be among great company. Hosted by SearchMetrics, this action-packed, one-day event will feature digital marketing experts sharing insights in 20-minute sessions and Q&A panels.

Want to be among this invite-only crowd of digital marketing experts? We’d be happy to coordinate – email us at

Among the content experts speaking at SEJ is Brafton’s own Creative Marketing Director Katherine Griwert. Her presentation, Consistently Winning at Branded Content, is focused around repurposing content assets across multiple formats for maximum return on investment.

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Follow @kgriwert on Twitter for live conference updates!

“This will be my first time at Search Engine Journal Summit – and I’m looking forward to participating in an event that’s focus on sharing tips, plain and simple. Everyone in the room will be a fellow marketer, and there’s so much we can learn from each other. For my part, I’m excited to share a process teams can use to repurpose content assets across mediums and formats. Repurposing content delivers an improved customer experience AND a higher return on any single content investment.”  

Because each speaker at the event will focus on three takeaways that are actionable, impactful, and memorable, we asked the speakers the tough question:

“If you could only share ONE content tip with your audience at SEJ, what would it be?”

Here’s what they had to say:

Triggers vs Tickles: “Good content connects with user behavior, great content inspires user behavior.” Grant Simmons, VP of Search Marketing at


Your site must keep your users engaged. The more engaged they are, the more likely they are to convert. Erin Everhart, Lead Manager, Digital Marketing at The Home Depot


Use data to learn more from your customers and consequently find new profitable audiences. Rocco Baldassarr, Founder and CEO of Zebra Advertisement


Virtually all studies prove that visual content performs significantly better when it comes to engagement, shareability, and digesting the displayed information, yet most companies simply add an image to their written content instead of creating true visual content, like Infographics or One-Pager Illustrations.

I would suggest embracing the creation of true visual content, focusing on both high quality design and an effective data flow, to insure your graphics perform and stand out among your competition. Brent Csutoras, Chief Social Media Strategist at Search Engine Journal


Every piece of content in your archive should be worthy of being repurposed across marketing channels – otherwise, that asset should not have been created in the first place. Katherine Griwert, Creative Marketing Director at Brafton


Grant provided two tips, and we loved them both! BONUS:

“As SEOs we’ve always tried to think like search engines. Google’s RankBrain seeks to think more like us. So why don’t we just think like us?” Grant Simmons, VP of Search Marketing at


Can’t make it to SEJ Summit? Follow along with Brafton on Twitter using the hashtag #SEJSummit.