Molly Buccini

Brafton and the American Marketing Association’s Boston Chapter are teaming up to help brands overcome top content challenges. In the first of a series of events, the #amaBOSchat on Twitter invited marketers to discuss the strategies that help them earn quick wins and long-term gains.  The chat spanned everything from the first steps to creating a content strategy through measuring the dollar amount of content.

Rounding up some of our participants’ fantastic insights, here are 9 steps to great content marketing:

1. Start with a plan

2. Create a team structure

3. Establish a voice

4. Maintain that voice

5. Get by with a little help from friends

6. Determine if what you’re doing actually works

7. And then keep that momentum going

8. Don’t let your content collect dust

9. Measure ROI (in actual dollar amounts)