When Do You Need Marketing Consulting Services?

Is working with an agency offering marketing consultancy services the best choice for you? It could be – especially if you:

  • Have marketing expertise gaps in your company.
  • Lack a comprehensive marketing plan that covers every channel and touch point.
  • Maintain an underperforming brand presence across any marketing channel.
  • Lag behind the competition on key search rankings.
  • Struggle to convert site visitors into qualified sales prospects.
  • Fail to see adequate ROI on inbound marketing initiatives.
  • Have an incomplete marketing strategy that does not synchronise every relevant touch point and channel.
  • Lack insight into marketing campaign performance.
  • Are unable to leverage metrics and data to improve marketing efforts.
  • Silo off marketing efforts across different stakeholders, with little to no coordination.

A dedicated digital marketing consultant can help with any of these obstacles and more. Just let us know what you need to accomplish, and we can devise a plan to get there.

When Do You Need Marketing Consulting Services? pt. 2

Here are the types of services that can help you achieve your business objectives:

Why Work With a Marketing Consultancy?

Why Work With a Marketing Consultancy?

Working with a marketing consultant gives you direct access to a team of professionals who live and breathe digital marketing all day, every day. Brafton consultants understand how every part of your marketing strategy impacts performance – and how to finetune your marketing efforts to get better results.

Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:

  • Marketing planning.
  • Strategic marketing.
  • Project management.
  • Persona development.
  • Email marketing.
  • Web development.
  • Content creation.
  • Marketing operations.
  • Performance analysis.
  • Sales and marketing.
  • And more.

Think of us as an extension of your marketing team. We’re here to fill knowledge gaps, lend our specialised expertise to your marketing activities and produce better results for your campaigns.

As a full-service digital marketing consultancy, we also have the advantage of a complete, in-house creative team made up of writers, designers, developers, videographers and animators. Working with a marketing agency not only saves you the trouble of hiring a marketing consultant internally, but also gives you access to a wide array of on-demand professional services.

From creating original content to high-level strategy consulting, our service offerings cover the full spectrum of marketing activities.

why

We’re here to fill knowledge gaps,
lend our specialized expertise to
your marketing efforts and produce
better results for your campaigns.
____________

Marketing Consulting Services at Brafton

Our marketing consulting services are full-service, end-to-end solutions. We can vastly improve any aspect of your marketing efforts you’re struggling to execute, regardless of your company’s size or industry.

Some of the industries and verticals we have worked closely with include, but aren’t limited to:

Technology and software.

Education.

Finance.

Health care.

Pharmaceutical.

Manufacturing and logistics.

Real estate.

Lifestyle.

Transportation.

Telecommunications.

Professional services.

And more.

At Brafton, we work closely with your marketing operations team and liaise directly with your executives as needed to ensure that we’re contributing value to your marketing goals and ultimately serving your business objectives.

Marketing Strategy Development

Marketing Strategy Development

Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. Brafton marketing consultants can craft a successful marketing programme, campaign or strategy built around the specifics of your industry, your business and your customer base. We ensure that every campaign we launch is fuelled by leading analytical tools and devised through careful thought and planning.

Your dedicated marketing consultant can devise multi-faceted marketing strategies that span platforms and tactics to bring you a holistic approach to marketing that works.

Digital strategy

Digital marketing is complex but critical for any brand. We can help you determine which channels will serve your organisation best, how to leverage them for the best results and how to target your audience with them.

seo content

Content strategy

Every marketing strategy requires content, and a plan for how to use it. Carefully planned content strategies include which types of content you need, which key terms, phrases and topics you must cover, and how to distribute them to your audience.

Email strategy

Social strategy

Your audience is on social media, and you should be, too. Your social strategy guides your activities, including which platforms to utilise, the types of messages and content to share on each and how to engage followers.

SEO strategy

Search engine algorithms are subject to change – sometimes with absolutely no prior notice. A good SEO strategy helps you roll with the changes gracefully and strives to get your content on Page 1.

Brafton consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign. Great inbound marketing does not end with marketing-qualified leads. It carries through to sales enablement and, eventually, customer loyalty.

Search Engine Marketing Consulting

sem consulting

Search Engine Marketing Consulting

Search engine marketing (SEM) and search engine optimisation (SEO) are fundamental components of today’s marketing strategies. By making the most of SEO and SEM opportunities, your brand’s digital presence stands to gain greater brand awareness and brand recall, increased conversions, stronger website traffic and more.

Here’s a quick definition of each:

SEO is the process of making changes to your online presence to help your website rank highly in search results. It requires a deep understanding of search algorithms and best practices.

SEM is the process of improving your online visibility through internet advertising, especially – but not only – pay-per-click (PPC) advertising and paid search. It requires detailed knowledge of the PPC bidding process and ad development. SEO can play a role in your SEM performance.

Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:

  • Technical SEO factors like site architecture.
  • On-page SEO factors like targeted keyword usage.
  • Off-page SEO factors like backlinking.

SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

Social Media Consulting Services

Social Media Consulting Services

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.

Here’s a look at what we offer:

Rolling social media management

A dedicated social media strategist will craft an engaging social strategy for your brand that will broaden your reach, increase followership and encourage conversions. Your strategist will also pull monthly reports to demonstrate your performance and provide actionable recommendations for how to continuously improve.

Social media advertising

Paid social media strategies complement your organic tactics well. Whether you need help getting started with social media ads or want advice on how to improve an existing strategy, the social media strategists at Brafton have done it all. From Twitter, LinkedIn, Instagram or Facebook advertising to paid posts on another network, your strategist will be able to guide your strategy for the best results.

Social engagement videos

Videos are more eye-catching than any text post you can write. This is critical on social media platforms like Instagram or Twitter, where users scroll until something pops out at them. We create social engagement videos that will grab attention and encourage brand recall and engagement.

Social listening

What’s everyone saying about your brand or industry? Our social media consultants can let you know with social listening. This is the practice of collecting everything that’s being said about your brand, offerings and industry, then determining the best way to respond or contribute to the conversation.

Custom reporting

The key to successful online marketing strategy is data: Collecting the right information, analysing what it means for your marketing activities and adjusting your approach based on findings. Your social strategist can carry out each of these steps, providing you with the most important metrics and actionable insights.

Social media competitions

What could be more engaging than a social media contest? Your social strategist can create and carry out a competition for your audience through the social channel of your choice, then analyse the results to provide more insight into your target audience and what makes them tick.

Our social media management plans include custom text and visual posts on the networks that matter the most to your audience. Don’t know which to focus on? We can help. Our social media professionals are adept at creating versatile strategies for Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat and more.

Website Design and Audit Services

Website Design and Audit Services

Your brand website is the centrepiece of your digital marketing strategy, but it needs to be fully optimised to produce the best results.

Our website audit services run a comprehensive analysis of your site’s performance, highlighting its strengths and weaknesses, scrutinising factors that impact search ranking, Domain Authority and user experience. You’ll receive a report that details the errors that negatively impact your search performance, recommendations on how to resolve them.

From there, we can take action on those errors through a website redesign. Our consultants, designers, developers and writers work in tandem to identify the best ways to improve your website and implement changes.

The result is an attractive website that’s easy to navigate, has all the information your audience needs, and supports your digital marketing activities.

web design

Email Marketing and Automation

Email Marketing and Automation

Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing and brand awareness objectives. Brafton offers a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business, including:

End-to-end campaign creation and implementation

Our email strategists have created drip campaigns, re-engagement campaigns, triggered email campaigns and more. Whether you need automated email marketing for lead generation, product or service promotion, cart abandonment or something else, we’ve done it.

Email copywriting

Our writing team can craft email copy that follows your brand guidelines and aligns with your organisation’s voice. We write email newsletter copy, promotional copy, lead generation or nurture content, and more.

email copy

Email campaign management

Our email marketing services can be carried out through your entire campaign, including managing each campaign and reporting on its success. We can manage campaigns you create in-house, or that we build for you.

Email template design and creation

Your emails must look visually appealing and reflective of your brand. Our designers can create attractive email design for any type of message you need to convey, and our expert developers can create the HTML templates you need to utilise them on your email marketing platform.

Marketing automation

Brafton marketing automation services also extend to other facets of a marketing campaign, including content marketing, social engagement and brand promotion. We take the headaches out of managing your day-to-day marketing needs. Our in-house specialists have the technical skill set to help with CRM integrations and other automation-specific improvements to make the most of the marketing technology that you’re already using.

Our email and marketing automation capabilities simplify and accelerate your efforts, reaching more potential customers with far less effort.

PPC and Retargeting Services

PPC and Retargeting Services

PPC advertising and paid search tactics complement your organic strategy by driving website traffic, increasing brand awareness and promoting your offerings in the places your audience already spends time online.

Our PPC services are managed by PPC strategists that will work closely with your brand to understand its values, mission, goals, industry and offerings. We can create display ads, paid text ads and more, tailored to the platforms of your choice. Our strategists have extensive experience working with Google Ads, Facebook Ads, Amazon shopping campaigns and more.

Our PPC management services include retargeting, which can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help your brand reach out to customers who haven’t visited your site yet.

Retargeting services

Content Marketing

Content Marketing

Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, lead nurture emails and more. Our consultants develop content marketing strategies that are tailored to your marketing, commercial and business goals.

Some of our most popular content marketing services include:

Blog and article writing

Our expert writers can create top-of-funnel content that’s meant to educate and inspire your audience. This content is SEO-forward to ensure it performs well in search. Every blog post we create is comprehensively researched to answer your readers’ questions, and always conforms with your brand guidelines and voice.

White papers and eBooks

Bottom-of-funnel content is more in-depth, requiring greater attention to detail and deeper research. Our writers have created thought-provoking content that matters to our clients’ audiences. We will research your industry, become intimately familiar with your brand and offerings and even conduct interviews with subject matter experts or professionals from your team to guide this content.

Case studies and video testimonials

Prove that your solutions work: Case studies and video testimonials are examples of powerful bottom-of-funnel content that drives conversions. Our team can interview your real customers to uncover the specific aspects of your solutions that made a positive impact. Then, we can either turn them into branded case studies, or expertly crafted video testimonials – or both!

Website developers and designers

Landing page copy and design

Your website is the baseline of all your marketing efforts. Make sure it reflects your brand identity, effectively promotes your value and provides the information your audience needs. Our writers and designers can work in tandem to create landing page copy and design that looks great, reads well and encourages conversions.

Infographics and custom images

Graphics bring your marketing assets to life. Our graphic designers can create thought-provoking infographics and beautiful imagery that complements your blog articles, emails, social media posts and more.

Live-action or animated videos

Our team of videographers and animators can craft the videos you need to support your marketing and sales efforts. Whether you need explainer videos, product demos, introduction videos, whiteboard animations or something else altogether, we can do it.

This is just a look at the types of content we can create, but our capabilities extend far beyond these common options. Whether you need heavily researched content to establish thought leadership, promotional material to showcase new products or help to maintain a strong social presence across different channels, we can help.

Cutting-Edge Strategies and Crystal-Clear ROI

Cutting-Edge Strategies and
Crystal-Clear ROI

Digital marketing is an investment like any other: The money you spend should contribute tangible value to your organisation.
A highly experienced marketing professional supported by a well-established consultancy will have the resources to divert spend to where it has the greatest impact. It’s about doing more of what works and less of what doesn’t.

Brafton marketing consultants package a well-tailored marketing strategy for your business that builds brand awareness, drives more valuable traffic to your site and helps turn prospects into loyal customers.

The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments. Whether you’re a small business or large enterprise, Brafton’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.

strategies and roi

Contact our consulting team today to find out more.

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