When Do You Need Marketing Consulting Services?

Some companies can manage their marketing needs on their own. But those businesses
have enormous, dedicated marketing departments with team members who specialise
in every conceivable concentration.

Few organisations have the resources, expertise and time needed to keep up with marketing
trends and optimise their strategies accordingly. Even large corporations struggle with the break-neck
speed of digital marketing, and may need the assistance of a consulting firm.

Businesses that stand to benefit from marketing consulting services
typically meet any of the following criteria:

  • Lack a comprehensive marketing plan that
    covers every channel and touch point.
  • Maintain an underperforming brand
    presence across any marketing channel.
  • Lag behind the competition on key
    search rankings.
  • Struggle to convert site visitors into
    qualified sales prospects.
  • Fail to see adequate ROI on inbound
    marketing initiatives.
  • Fail to see adequate return on investment
    for inbound marketing initiatives.
  • Have an incomplete marketing strategy
    that does not synchronise every relevant
    touch point and channel.
  • Lack insight into marketing campaign
    performance.
  • Are unable to leverage metrics and data to
    improve marketing efforts.
  • Silo off marketing efforts across different
    stakeholders, with little to no coordination.

Why Work With a Consulting Agency?

Why Work With a Consulting Agency?

Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. Brafton consultants understand how every part of your marketing strategy impacts performance. They can tweak and finetune your marketing efforts to get better results.

Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:

  • Strategic marketing.
  • Project management.
  • Persona development.
  • Email marketing.
  • Web development.
  • Content creation.
  • Operations.
  • Performance analysis.
  • Sales and marketing.

Think of us as an extension of your organisation and your marketing team. We’re here to fill knowledge gaps, lend our specialised expertise to your marketing efforts and produce better results for your campaigns.

As a full-service digital marketing consultancy, we also have the advantage of a complete, in-house creative team made up of writers, designers, developers, videographers and animators. Working with an agency not only saves you the trouble of hiring a marketing consultant internally, but also gives you access to a wide array of on-demand professional services.

From creating original content to high-level strategy consulting, our service offerings cover the full spectrum of marketing activities.

why

We’re here to fill knowledge gaps,
lend our specialised expertise to
your marketing efforts and produce
better results for your campaigns.
____________

What to Expect From Brafton’s Marketing Consulting Services

What to Expect From Brafton’s
Marketing Consulting Services

Our marketing consulting services are full-service, end-to-end solutions. We can vastly
improve any aspect of your marketing efforts you’re struggling to execute, regardless of your company’s size or industry. From the largest enterprises to the smallest business, we mold our services around your company. Some of the industries and verticals we have worked closely with include, but aren’t limited to:

Education.
Finance.
Healthcare.
Technology.
Manufacturing and logistics.
Real estate.
Retail.
Transportation.

At Brafton, we work closely with your marketing operations team and liaise directly with your executives as needed to ensure that we’re contributing value to your marketing objectives and ultimately serving your business goals.

Marketing strategy development

Marketing Strategy Development

Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. Brafton marketing consultants can craft a successful marketing program, campaign or strategy built around the specifics of your industry, your business and your customer base. We ensure that every campaign we launch is fueled by leading analytical tools and devised through careful thought and planning.

We also take into account the latest changes and updates to the digital marketing landscape. Industry best practices become outdated very quickly, but we always have our ears to the ground to catch the most recent developments. You can rest easy knowing your marketing strategy incorporates the most up-to-date engagement trends, search engine algorithm changes and marketing best practices.

Brafton consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign. Great inbound marketing does not end with marketing-qualified leads. It carries through to sales enablement and, eventually, customer loyalty.

strategy development

Search engine marketing consulting

sem consulting

Search Engine Marketing Consulting

Search engine marketing (SEM) and search engine optimisation (SEO) are fundamental components to today’s marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer.

Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:

  • Technical SEO factors like site architecture.
  • On-page SEO factors like targeted keyword usage.
  • Off-page SEO factors like backlinking.

SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

Persona development services

Persona Development Services

Know your audience – that’s the secret to successful marketing. Our consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation. Our diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas.

persona dev

Social media consulting services

social consulting

Social Media Consulting Services

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.

Website design and audit services

Website Design and Audit Services

Your brand website is the centerpiece of your digital marketing strategy, but it needs to be fully optimised to produce the best results. Our website audit services run a comprehensive analysis of your site’s performance, highlighting its strengths and weaknesses, scrutinising factors that impact search ranking, domain authority and user experience.

Think of a website marketing audit as a map that shows you all the pitfalls in the user journey. Using those insights, we can guide website redesign efforts to increase your brand’s online visibility, rank higher for search queries and support the customer journey from one end to the other.

web design

Email marketing and automation

email marketing

Email Marketing and Automation

Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing and brand awareness objectives. Brafton offers a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business.

 

Our email automation capabilities simplify and accelerate your email marketing efforts, reaching more potential customers with far less effort.

Marketing automation & Content marketing

 

Marketing Automation

Brafton marketing automation services also extend to other facets of a marketing campaign including content marketing, social engagement and brand promotion. We take the headaches out of managing your day-to-day marketing needs. Our in-house specialists have the technical skill set to help with CRM integrations and other automation-specific improvements that take the headache out of managing your day-to-day marketing efforts.

 

Content Marketing

In many ways, content marketing is digital marketing. Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, lead nurture emails, etc.

Our consultants develop content marketing strategies that are tailored to your marketing, commercial and business goals. Whether you need heavily researched content to establish thought leadership, promotional material to showcase new products or help to maintain a strong social presence across different channels, we can help.

marketing automation and content marketing

Retargeting services

Retargeting services

Retargeting Services

A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.

cutting edge strategies

Cutting-Edge Strategies and
Crystal-Clear ROI

Digital marketing is an investment like any other: The money you spend should contribute tangible value to your organisation. A highly experienced marketing professional supported by a well-established consultancy will have the resources to help guide spend to where it has the greatest impact. It’s about doing more of what works and less of what doesn’t.

Brafton marketing consultants package a well-tailored marketing strategy for your business that builds brand awareness, drives more valuable traffic to your site and helps turn prospects into loyal customers.

Brafton marketing consultants can package the right retargeting strategy that builds brand awareness and drives more valuable traffic to your site.

The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments. Whether you’re a small business or large enterprise, Brafton’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.

strategies and roi

Contact our consulting team today to find out more.

Contact Us