What is On-Page SEO?

What is On-Page SEO?

On-page SEO refers to the organic SEO tactics and actions taken by marketers and webmasters to optimise individual webpages, including copy and HTML. By making adjustments to on-page elements, companies can increase their search engine ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.

Common on-page elements to optimise include:

  • On-page copy, images and videos.
  • Meta description and title tag.
  • Image alt text.
  • HTML headings (H1-H6 tags).
  • URL strings.
  • Internal linking structures and outbound links.
  • Anchor text.
  • Schema markup
  • Featured snippet optimisation.
On-Page SEO Services

Why You Need On-Page SEO

On-Page SEO Services

Why You Need On-Page SEO

When someone enters a query into a search engine, the search engine “crawls” billions of websites to find the most relevant pages to display in each search engine results page (SERP). Unlike your human website visitors who see the copy, images and other elements on your webpage, search engine crawlers primarily see the code behind the scenes.

On-page SEO aims to make that behind-the-scenes code as easy to parse for the crawlers as possible. This gives you the best chance to communicate to search engines that your webpage is worthy of being listed in the top results.

As a result, a good SEO campaign improves your online presence, making it easier for your audience to find your content and for search engines to index your pages.

Depending on your business model and its current marketing capabilities, search engine traffic may contribute 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.

On-page SEO services can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.

Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Algorithms change and customer demands evolve. SEO allows you to quickly keep pace with these transformations so that your company achieves higher rankings, and is ever-present and ever-agile.

The Difference Between On-Page and Off-Page SEO pt. 1

The Difference Between On-Page and Off-Page SEO

SEO is a broad category that comprises numerous sub-disciplines. On-page and off-page SEO are the two main branches of SEO.

Off-page optimisation includes the external, off-domain, indirect actions like:

On-Page SEO Services

Link building.

On-Page SEO Services

Influencer marketing.

On-Page SEO Services

Social media marketing on Twitter and other social media sites.

On-Page SEO Services

Guest blogging.

On-Page SEO Services

Brand monitoring.

Encouraging social bookmarking.

The Difference Between On-Page and Off-Page SEO pt. 2

Meanwhile, on-page optimisation includes the actions you take directly on your website, such as:

schema markup

Choosing a relevant meta tag for each page.

Updating page content to include targeted keyword phrases.

Content creation designed to draw your target audience to your site.

The Difference Between On-Page and Off-Page SEO pt. 3

Together these two wings of SEO create 360-degree SERP dominance.
Additional sub-categories of SEO include:

On-page SEO.

Off-page SEO.

Technical SEO.

E-commerce SEO.

Local SEO.

Video SEO Services

Video SEO.

And more.

Every sub-discipline of SEO is recommended, though every brand will approach these areas of SEO from slightly different angles. That’s where an SEO agency can help: By working with a dedicated SEO consultant, you’ll have clear insight into the strategies that are poised to help your brand quickly realise sustainable success.

Brafton's On-Page SEO Services

Brafton’s On-Page SEO Services

Our on-page SEO services come in all shapes and sizes. They can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy.

Brafton SEO experts may recommend on-page SEO services that include, but are not limited to:

  • Blog writing and optimisation.
  • Enabling blog commenting.
  • Landing page writing and optimisation.
  • Copy refreshes to support SEO titles and more engaging content.
  • Re-optimising content to align with new keyword density guidelines.
  • Creating and updating product descriptions and meta data.
  • Technical on-page site audits and error remediation, including fixing broken links.
  • Site health checks.
  • Optimisation for faster page load time on traditional and mobile browsers.
  • Website SSL setup.
  • Metadata optimisation.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.

Each SEO technique involves hands-on technical and strategic support at all stages of the process via planning, execution and reporting.

On-Page SEO Services

Custom SEO Services for Your Content Marketing Strategy

Custom SEO Services for Your Content
Marketing Strategy

Brafton’s on-page SEO services are existentially flexible and completely customisable to your brand’s current and future needs.

We’re an SEO company that knows our stuff. We adjust our SEO techniques according to the latest search engine ranking, social media and online presence best practices. As your industry changes, we introduce new concepts, experiments and products to stay ahead of competitors and empower you to take charge of your digital marketing strategy. We leverage the latest SEO tools to support your higher rankings, helping you to reach the most relevant audience.

A few examples of how your Brafton team works collaboratively with our internal departments and your own stakeholders can be seen in how we approach our pre-SEO process. For instance, we have dedicated, collaborative services that other agencies can’t provide at scale:

Search Performance Briefs

Search Performance Briefs

Our proprietary Search Performance Brief (SPB) is a roadmap to help content creators craft landing page copy to rank well in search and outpace your competition. It’s based on keyword research and includes data on your target term, semantically related keyword phrases, suggested internal links, critical questions to answer and more.

On-Page SEO Services

Site and SEO audits

On-Page SEO Services

Site and SEO Audits

An SEO audit conducted by our Consulting department provides strategic suggestions on your organisation’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.

Copy refresh

Copy refresh

Your website should be a living entity that’s updated in accordance with how your brand grows, how search engine algorithms evolve and how your audience’s expectations and preferences change. As such, your landing page copy will need to be updated from time to time. Our expert writers and SEO team can help you strategically approach this task.

On-Page SEO Services

On-Page SEO

At Brafton, we practice what we preach. In the past few years we’ve redesigned our website, overhauled our content strategy and implemented data-backed SEO tactics into every action we take.

Our ROI speaks for itself. Take a look at some of our client success stories and even our own performance metrics:

How content helped an online grocery store increase site traffic...

If you’re a leading online grocer – or any e-commerce site – the one thing...

How we reduced a client’s cost-per-lead 63% through balanced content...

Content marketing hangs its hat on one major concept: You pay less for more.

Want ROI? We've got that.

You want ROI? Here it is [success story]

You’re a digital marketer, right? It’s fine if you aren’t, nobody is perfect.

Get in touch today to learn more about our
On-page SEO Services.

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