2017 Content Marketing Benchmark Report

How does your site stack up against industry standards? We mined data from 181 Google Analytics accounts from 2015 to 2016 in order to establish key performance indicator benchmarks across a wide swath of industries.

Download our eBook to discover industry averages of the following KPIs:

  • Bounce rate
  • Session duration
  • Organic growth rate
  • Goal usage
  • Mobile device usage
  • Percentage of traffic driven by social media
  • Percentage of traffic driven by homepages
  • Blog bounce rate and session duration
  • Visitor browser usage

How do your site analytics stack up? Download and find out!