Strategy Meets Art

Strategy Meets Art

Visual content converts faster than words alone. How’s that for ROI?

Content marketing strategies powered by dynamic media outperform all others, and with a variety of visual assets supporting your marketing, we turn your brand into an ROI engine.

Attract a larger audience, nurture high-intent prospects and enhance customer interaction with cost-effective design that matters.

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Infographics

Infographics

Visualise complex data points, intuitive concepts and compelling narratives with infographics. Our expert designers can synthesise dense information and transform data into engaging graphical stories that your audience can retain in seconds.

Infographics are a powerful way to repurpose old content into a fresh new package that presents all the vital information in an easy-to-read and engaging format. Or you could use an infographic to bring some flash to boring internal data like customer surveys. In any case, infographics are a surefire solution to bringing your content strategy to the next level.

Want to stay top of mind? Infographics are shared or liked on social media 3x more often than other content types. Add engaging graphic content to your Twitter, Facebook or other social media feed.

Because infographics are eye-catching and make data easy to remember, these assets can make a big impact on brand awareness when promoted through your most effective channels. And if you really want to stand out from the crowd with eye-catching visuals, the Brafton graphic design team can make your info … graphic.

White Papers, eBooks and Case Studies

content creation

White Papers, eBooks and Case Studies

Generate more leads through professionally-designed white papers, eBooks and case studies. Gating lead-gen assets allows you to put your more resource-intensive and highly prized content behind a form fill, which qualifies leads in the process.

Or, you can choose to publish, distribute and share collateral through your website, email marketing and social media platforms for maximum exposure and branding reach.

Regardless of which distribution strategy you choose, when you put extra work into creating such a long-form asset, you want to make sure the design elevates and emphasises the key points and themes. Rest assured, your assigned Brafton designer will take your existing brand guidelines to a new level and ensure your corporate identity is conveyed accurately and powerfully.

Consistency across all of your graphical assets for the middle and bottom of the funnel, where you really start seeing return on investment, can boost your brand image.

Calls to Action

Calls to Action

We kick your conversion process into overdrive with effective CTAs designed for higher click-through rates. Customised typography, colour, iconography, placement and verbiage will make your CTAs the branded centrepieces of a responsive website.

CTAs have a place in nearly every marketing channel – not just your website. Add them to your email marketing campaigns to drive traffic to your website or social feeds. Include them in social posts to promote user interaction. Distribute them throughout your blog to encourage readers to check out product pages.

For high-quality organisational branding, your graphic designer combines the optimal mix of copy and colour to capture leads and make instant connections with prospects. Creative ad copy and CTA design are mandatory for converting users into paying customers – and you can get both, plus much more, when working with Brafton.

You want your target audience to take the next step down the sales funnel. CTAs tell them exactly how to do that.

social listening

Custom Illustrations

Custom Illustrations

Stock photos and stale text are dead – and have been for quite some time! Low-quality imagery negatively impacts how people react and respond to your content, as it’s a serious turn-off for online readers who expect better.

You need authentic, high-quality imagery illustrated by creatives with years of experience. Our custom illustrations can be embedded anywhere on your site, throughout your email campaigns and on your social platforms. These versatile visual assets will shape your brand image and provide stronger ranking signals to search engines.

Embedding a custom illustration into a blog post adds visual appeal and holds reader attention. Plus, the illustration serves as a compelling way to share and promote your blog posts on social media, email marketing and other marketing channels.

Our graphic design team is skilled in image manipulation and using Adobe creative software tools like Illustrator, Photoshop and InDesign. We can craft logos, blog features and thumbnails, social images, newsletter formatting and any type of web or print layout – all with your branding at the forefront.

Interactive Infographics

Interactive Infographics

Modernise your branding and animate your static content with interactive infographics. Our team of designers and developers collaborate to embed interactive elements into your traditional infographics. These elements may be triggered, for example, by scrolling or hovering over an icon.

Each movement of the user’s mouse creates a visually rich and dynamic form of content that presents information with max UX in mind. Custom quizzes, interactive maps, informational flowcharts and other forms of data visualisations are waiting to be created. Bring some unique design to your website through interactive infographics and reap the benefits of improved user engagement.

Email Templates

Email Templates

Your email strategy is one of your most powerful digital marketing tools. Make each email launch count by ensuring your readers receive a high-quality email that’s designed with intention.

Your dedicated designer will bring your branding to life with carefully crafted templates for any type of email, including:

  • Email newsletters.
  • Promotional emails.
  • Follow-up emails.
  • Sales emails.
  • Thank you emails.
  • Drip emails.

An email simply puts your brand directly into your target audience’s inbox. A well-designed email grabs their attention and drives engagement.

UX and Web Design

UX and Web Design

In a mobile-first, human-first world, user experience is everything. Websites that don’t prioritise UX will feel the effects when visitors leave their sessions after seconds.

Also, search engines prize seamless, responsive web design across all device types. To achieve such consistent design, our graphics team ideates, creates and consults on branding, wireframes and mockups so you rank higher in SERPs and best serve site visitors.

Optimised web copy, enhanced site speed and user-friendly functionality turn your site into an interactive digital lab. They also set the stage for experiential graphic design and other forms of visual communication, like interactive quizzes, animated features and larger 3D renderings.

On-demand Artwork

On-demand Artwork

A comprehensive digital marketing strategy often extends beyond the marketing department. Sales, finance and customer success all need cost-effective collateral to share with prospects, present budgets or send to customers.

We custom-create sales sheets, one-pagers, advertising and promotional materials, internal reports and documents, client-facing guides, and email templates designed to spec upon request. We can also accommodate print materials, business cards, brochure design, direct mail, corporate logo design and other specialised design services.

It’s art without boundaries, giving you limitless potential for leveraging quality design in all types of internal and external uses.

Graphic Design ROI

Graphic design works. We know this after more than 10 years in the business as the leading content marketing agency in the UK.

We also know what makes consumers tick, and authenticity of content is the most influential factor in 80%of consumers’ decision to follow a brand. Adding design to text enables users to follow directions 323% better, making the stakes clear: If you want engagement, you need expert design services.

Graphic design services from Brafton help monetise your messaging, turning your creative ideas into commercial wins.

Infographics are liked and shared 3x more often than any other type of content.

90% of information sent to the brain is visual.

Visuals with colour increase people’s willingness to read a piece of content by 80%.

Visuals with Purpose

Visuals with Purpose

Learn how Brafton turns illustration into ROI. Every asset has a purpose; every image matches customer intent.

Design your success starting now.

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