Strategy Meets Art
Visual content converts faster than words alone. How’s that for ROI?
Content marketing strategies powered by dynamic media outperform all others, and with a variety of visual assets supporting your marketing, we turn your brand into an ROI engine.
Attract a larger audience, nurture high-intent prospects and enhance customer engagement with design that matters.
Check Out Our Work:
Our 3-Step Graphic Design Process
Brafton’s graphic design services are fully collaborative. As a best practice, clients are advised to follow a general workflow of steps to keep all stakeholders aligned on timelines, creative direction and business outcomes.
Creative Briefing and Discovery Call
Sync with your creative team over a call, email or our content marketing platform. This is the time to nail down exactly what you desire in a graphic design concept and provide additional corporate branding considerations or project exclusions.
For more complex or longer-form design projects, your account manager will schedule a discovery meeting to fully talk through all ideas and answer any questions. You’ll get the chance to speak directly with your designer. Especially early in the relationship, facetime and brainstorming via a discovery call can be incredibly valuable.
Drafting and Review
Under specified timelines, your designer takes approved copy and turns it into your formatted vision, whatever final form the asset takes. This is the time to provide any feedback and to ensure the final design meets your standards in the next iteration.
Publication and Distribution
Once all comments have been received and implemented, the design process concludes with your final approval. Beyond being a graphic design agency, we also specialise in amplifying and distributing your content marketing assets far and wide, via channels of your choice or from the recommendations of your creative team and strategist. This entails publication on your website or third-party websites, promotion via social media and other outlets and distribution through email.
Visualise complex data, intuitive concepts and compelling narratives with infographics of every size. Our expert designers synthesise dense information and transform it into engaging graphical stories that your audience will retain in seconds and remember for weeks.
Want to stay top of mind?
Infographics are shared or liked on social media 3X more often than other content types. Brafton graphic design services make info … graphic.
White Papers, eBooks and Case Studies
Beyond generating brand awareness, your experienced graphic designer can execute on any form of marketing material at any stage of the funnel.
Show prospective clients exactly what you have to offer. Thought leadership and sales enablement pieces should reflect your corporate identity and captivate readers through engaging design, all while driving home the key strengths that make your business unique.
Generate more leads through professionally formatted white papers, eBooks and case studies. Our graphic design professionals can create high-value assets that promote strong brand identity, as well as collateral that supports them, including conversion landing pages, calls to action, promotional emails, custom graphics for social media and more.
Brafton’s experienced designers study your existing brand guidelines closely to maintain consistency across all of your graphical assets throughout the entire sales funnel to promote a strong brand identity.
What Our Clients Are Saying
“Our appearance and polish have definitely improved, especially with our website design and the cohesion of all the materials we’re producing.”
– Jim Lazeroff, Director of Marketing,
“The design is just really well done so I think it gives people an asynchronous
way to experience who we are as a company.”
– Elizabeth Burkhardt, Marketing Director, Agile Education Marketing
“The key deliverables were all on brand and enabled the business to take a step change in how we communicate and engage with our customers.”
– Mark Segelov, Founder and CEO, Saphisle Limited
Calls to Action
Brafton’s design team puts your conversion process into overdrive with effective CTAs that generate higher click-through rates. Customised typography, colour, iconography, placement and verbiage make your CTAs branded centrepieces of your website, email marketing, PPC advertising and more.
Your graphic designer combines the optimal mix of copy and colour to capture leads and make instant connections with prospects. Creative ad copy and CTA design are mandatory for converting users into paying customers, and Brafton’s experts deliver.
Stock imagery and stale text are dead. You need authentic, high-quality visuals made by creatives with years of experience. Each custom illustration is an opportunity to deliver your target audience a message meant to be remembered.
Our custom illustrations can be embedded anywhere on your site, throughout your email campaigns and on your social platforms, making them versatile assets that support your digital marketing programme.
Our designers craft logos, blog features and thumbnails, social images, newsletter formatting and any type of web or print layout—all with your branding at the forefront. Whatever your design needs are, our experts have the skills, knowledge and tools to get it done for you.
Modernise your brand identity and animate your static content with interactive infographics. Our team of graphic designers and developers collaborate to embed interactive elements into your traditional infographics. These elements may be triggered by scrolling through the page, hovering over an icon or clicking a button.
Each movement of the user’s mouse creates a visually rich and dynamic form of content that presents information with max UX in mind. Custom quizzes, interactive maps, informational flowcharts and other forms of interactive data visualisations give you the unique opportunity to capture attention, ask specific questions, show off your top qualities in a dynamic way, and more.
UX and Web Design
In a mobile-first, human-first world, user experience is everything. Search engines prize seamless, responsive website design across all device types. That’s why our graphics team, along with our consulting, technical and editorial teams, ideate, create and consult on branding, wireframes and mockups so you rank higher in SERPs and best serve site visitors.
Optimised web copy, enhanced site speed and user-friendly functionality turn your site into an interactive digital lab that serves your target audience. It also sets the stage for experiential and creative design, and other forms of visual communication like interactive quizzes, animated features and larger 3-D renderings.
Our unlimited graphic design capabilities mean you can take on an entire site redesign, or focus on specific sections of your site such as your blog or particular conversion landing pages. Putting excellent graphic design at the forefront of your website strategy means you’re putting the needs and wants of your audience first—and that’s what turns a website from just a URL to an ROI generating machine.
Hear From Our Experts
Ken Boostrom, Design and UX Director
Branding 101: What is it, and how does it work?
Courtney Meyer, Senior Designer
Brafton by Design: Visual Marketing With Courtney Meyer
A comprehensive content marketing strategy often extends beyond the marketing department. Consistent graphic design across all aspects of your business are crucial for supporting a brand identity that stays steady across all platforms and mediums.
No design project is too big or too small for our graphic design experts. We appreciate the importance of having the right collateral at the right time.
We offer custom graphic design for any asset your company needs: sales sheets, one-pagers, advertising and promotional materials, internal reports and documents, client-facing guides and email templates and more—all designed to spec and upon request.
We can also accommodate print design, business cards, brochure design, direct mail, corporate logo design and other specialised services and marketing materials.
It’s art without boundaries.
Graphic Design ROI
Graphic design works. We know this after more than 10 years in the business as the largest content marketing agency in North America.
Authenticity of content is the most influential factor in 80% of consumers’ decisions to follow a brand. And adding design to text enables users to follow directions 323% better. The indicators are clear: If you want engagement, you need professional graphic design services.
Graphic design services from Brafton help monetise your messaging, turning your creative ideas into commercial wins. Make every introduction a lasting impression — starting today.
Your Brand Brought to Life by Our Experienced Designers
Contracting with a content marketing agency with services beyond just graphic design breaks down silos between marketing teams and ensures your branded assets reach as wide of an audience as possible. With one team, you can execute multichannel marketing campaigns that serve all of your graphic design needs and more.
An agency can also provide the flexibility and capacity to work with multiple types of professional graphic designers, each with their own styles and expertise, without having to re-recruit or re-brief new personnel. Your Brafton design team remains central to your marketing efforts and is supported by your dedicated project and account managers to keep your design projects on-time and on-brief.
Not in the UK?
Check out our international graphic design services: