The Visual Communication Your Audience Needs
Our infographic designers, illustrators and industry researchers give your brand a visual lift by synthesising complex data into digestible custom infographic assets that drive value.
Did you know? Brain studies have shown that pairing text with design elements like graphics increases information retainment over a longer period of time. Great design is how your brand stays top of mind.
With Brafton’s skilled infographic design team by your side, you’ll convert new customers and establish industry expertise through designing infographics and other graphical assets in no time.
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“They get it! Marketing is all about driving leads and ultimately new business. Every deliverable had this at the heart of it.”
– Mark Segelov, Founder and CEO, Saphisle Limited
Custom illustrations, infographics and the longest SEO-optimised pillar page Brafton’s team ever created – that’s what helped ViewSonic stand out from the crowd, after 33 years in the business.
“They made us feel like we were all working together toward a common goal.”
– Global Lead SEO Content Writer, Visual Solutions Company
500+ backlinks from 200+ referring domains, dozens of shares from high-profile media outlets and an AVA Digital Award as the cherry on top. We couldn’t be more excited about the results Preply saw from one infographic series, and neither could they:
“The quality of the design is brilliant. Results speak for themselves, and this is one of the most successful campaigns I’ve ever seen!”
– Daniele Saccardi, Campaign Manager at Preply
This type of infographic illustrates a series of steps or sequences, showing how one leads logically to the next and making it easy for viewers to understand a complex process.
These infographics plot key moments in time so viewers can see how one event relates to the next. These types are especially useful when telling a company story or product history.
Side-by-side comparisons help users visualise the differences (and even the similarities) between two concepts, ideas, products or companies, depending on your needs.
Data Visualisation Infographic
Data can be hard to conceptualise, especially in raw form. This style of infographic minimises text by adding images, graphs and other illustrations to really bring your data points to life.
The opposite of data visualisation, list-based infographics place compelling text into list format to tell a great story, while also using arresting colours and images to support text.
Directions are best conveyed by putting bite-sized information in a step-by-step format. This type of infographic allows you to create straightforward how-to guides that are fast and easily digestible.
Newer to the world of infographics, this style adds a whole layer of user engagement to the infographic experience. Readers can swipe, zoom, click, take polls, complete quizzes and so much more.
Maps can be hard to visualise, but they can convey so much information. These infographics let you ground data into specific locations to better tell specific stories (like national income levels).
Where Infographics Fit Into Your Content Marketing Strategy
It’s simple: People are visual learners. They also engage more with online visual content. That means if you really want to reach your customers (and potential customers) with your content, you should be incorporating imagery, photos and illustrations into your content marketing strategy.
That’s where infographics come in. Condense and package the complex information you really want your customers to know into an infographic to make it easy for them to digest, helping to raise your brand awareness while creating value at the same time. Infographics are also great for social media engagement because users are quick to share a beautiful infographic they found particularly valuable.
But don’t let your infographics stand on their own. It’s important to create blogs, white papers, eBooks and other forms of text-based content surrounding your infographics. The best infographics don’t replace these other forms of content — they reinforce them.
Want to learn more about our infographic services? Our trained strategists will help you craft the ideal combination of marketing assets to maximise ROI. Contact us today for a quote.
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Let’s make your info, graphic.
Transform data into stunning visuals.