The Visual Communication Your Audience Needs

The Visual Communication Your Audience Needs

Our infographic designers, illustrators and industry researchers give your brand a visual lift by synthesising often-complex data into digestible and shareable graphics that drive value.

Brain studies have shown that pairing text with graphics increases information retainment over a longer period of time. Great design is how your brand stays top of mind.

Brafton’s design team helps you convert new customers and establish industry expertise through designing infographics and other graphical assets.

View Our Latest Infographics

Our Approach to Design

Graphic design is a group effort. Don’t let anyone tell you it isn’t.


Step 1:

Step 1:

We combine the power of our Design, Editorial and Strategy departments to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas centre on industry data, top trends, future predictions, practical solutions and brand identifiers.

Step 2:

Our design process goes something like this: After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, our designers can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.

Step 3:

Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:

Instructional diagrams.

Flowcharts.

Character images.

Hand-drawn illustrations.

Lists, charts, graphs, maps.

Timelines.

Quotations.

Statistical insights.

Brand formatting.

Step 4:

From there, our designers break out the industry-best infographic tools and within a week’s time, your infographic is finalised and ready to launch.

Infographics of Every Size

The goal of your infographic and the content it covers will heavily influence the size and style of the graphic. Here are some of the most common types of infographics our designers create:


Data visualisation infographic

Data visualisation infographic

Hard data is a valuable resource in marketing, but can get lost in a comprehensive guide or detailed blog post. Infographics put your most compelling statistics front and centre and let your audience draw conclusions for themselves.

Informational or list infographic

reports

Informational or list infographic

Use your infographic for demand generation by filling your graphic with details about your industry or products to demonstrate value and benefits. Or, comment on a particular industry trend by calling out relevant information.

Process or flowchart infographic

Process or flowchart infographic

Whether explaining how to utilise your services or how to carry out a procedure, flowchart infographics create an easy-to-follow graphical representation that will help your customers or employees understand an important process.

Comparison infographic

Comparison infographic

Side-by-side comparisons explaining the differences between two similar products or demonstrating how your value proposition stacks up against the competition provide the perfect visual representation to add to your content marketing portfolio.

Timeline infographic

Timeline infographic

Whether explaining the birth and development of your brand, the evolution of your industry or something else, a visual timeline is a great device to show the history of an organisation or theme.

Geographic infographic

Geographic infographic

Are you a regional, national or international organisation? Show exactly how far your brand reaches with a geographic infographic. More than a map, a geographic infographic is a branded asset that provides the detailed information your audience needs.

Interactive infographics

Interactive infographics

Interactive infographics add a new dimension to your graphics, using motion and click-based elements that keep the reader engaged on your website. They can be animated infographics, or have interactive illustrations, such as information that appears after a click or scroll.

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Infographic FAQs

As the UK’s leading full-service digital marketing agency, we know how to turn good ideas into effective infographics that support your marketing goals.

Here are some common questions we get about our infographic design service and how it fits into an overarching digital marketing strategy:


What is the infographic creation process?

What is the infographic creation process?

Our infographic process is streamlined to provide you the highest quality graphic as soon as possible. Here’s how the typical process goes:

1. Choose a theme

If you already have an idea of what you want to represent, we can make it happen. If you need help brainstorming the best information to include in your graphic, your Content Marketing Strategist (CMS) can present some ideas for you.

2. Write an outline

The writers on our editorial team are adept at curating and organising information in a succinct, straightforward fashion for a strong infographic.

3. Create the design

The outline is then handed over to your graphic designer to make each data point pop and incorporate your brand style and colours.

4. Share with your audience

Once you have an infographic, it’s time to show it off. Your CMS can help you come up with a distribution strategy that includes social media, email, blog posts and more.

How big is an infographic?

How big is an infographic?

The size of your infographic depends on many factors, including how much information you want to include and how you want it displayed. At Brafton, we offer four tiers of infographic sizes:

1. Silver

Includes 3-5 data points and stylised icons. Great for explaining basic concepts or simple workflows.

2. Gold

Includes 6-8 data points, 2D character illustration and imagery. Great for showing product highlights or industry trends.

3. Platinum

Includes 9-12 data points, rich 2D illustration, character representations and on-brand styling elements. Great for storytelling through data.

4. Platinum Plus

Includes 13-15 data points, eye-catching imagery, character illustrations and branded, stylised icons. Great for conveying highly complex topics or repurposing long-form content.

Additional sizing options are available as recommended by our Design Director.

How do I use an infographic for marketing?

How do I use an infographic for marketing?

Infographics are versatile assets that can be used in numerous ways throughout your digital marketing strategy. Here are a few ideas:

Social media

Social media graphics garner more attention and engagement than text-only posts.

Email marketing

Share your infographic with your email list. Visual communication through email stands out and encourages conversions.

Website

Include your infographic on your website where it will provide the most impact. This might be on pages about your products, your company’s vision, use case pages or somewhere else.

email templates

Blog articles

Include infographics in your blog posts for a way to add visual communication to your articles. They can call out important information in an engaging and shareable way.

Putting Infographics to Work

Infographics cut through dense industry conversations and stale long-form text. That enables your brand to immediately set yourself apart from the crowd and project your company image as creative, authoritative and cutting-edge.

Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable – many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.

Because infographics communicate visually, they’re easily consumed by wider audiences who may not be as familiar with your industry or your product. Top verticals we find infographic success in are:

Technology.

Financial services.

Lifestyle.

Manufacturing/industrial.

Health care.

Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.

What's the ROI of Infographics? pt. 1

What’s the ROI of Infographics?

Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity.
Consider:

Infographics are liked or shared on social media platforms 3X as much as other content types.

Eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.

What's the ROI of Infographics? pt. 2

To measure infographic ROI, we analyse:

Pageviews.

Engagement.

Social interaction.

Direct leads.

We’re here to bring your vision to life. Let’s start designing infographics.

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