Brafton held a live Twitter chat on July 9, 2013, discussing infographic marketing best practices and trends. To celebrate the warmer weather, Brafton’s Creative Marketing Team hosted a conversation about how to turn drab content into beautiful works of art. Hopefully, everyone learned a few tricks of the trade and can be well on their way to livening up their websites with graphics. Below we’ve selected some key takeaways from the event:
Q1: What determining factors help you decide a subject is a good opportunity for an infographic, while keeping it on brand? #cmQs
Q2: How do you improve your website’s user experience with graphics? Do you add images to blogs, create custom CTAs? #cmQs
Q3a: What steps help you get more SEO value from your infographics? #cmQs
Q3b: What’s the hardest part of getting your infographics more SEO visibility? #cmQs
Q4: Does frequency matter? How often should a brand produce and publish unique infographics? #cmQs