Aggressive integration with social networking, user-generated recommendations, and a wide array of available content could make web TV startup Clicker a fertile ground for search engine optimization (SEO).
Though the site is still limited to a private beta, Clicker CEO Jim Lanzone told the Washington Post that users have been generally impressed with the site’s functionality and have helped to create a positive media buzz over the site’s public release.
Clicker is a content aggregator, in the mold of Google News, but instead of current events content, Clicker finds TV episodes from various sources on the web. Rather than hosting content itself, like Hulu does, Clicker provides precisely targeted deep links to TV shows hosted elsewhere, including pay sites like Netflix and Amazon Video on Demand. (Unlike Google News and the Wall Street Journal, there is no price break for Clicker users.) Sites hosting video content must now investigate search engine optimization (SEO) possibilities for Clicker.
Additionally, Facebook Connect is built deeply into the structure of Clicker, enabling users to sign in and post content to news feeds directly from Clicker pages.
