Brafton’s PPC management prices feature a monthly package of 10 units, with each unit costing £65, or as a custom quote of 2 units per hour of work. This does not include the cost-per-click (CPC) fee charged by the advertising platform. For context, Google’s average CPC is between $1 and $2 for its search network and less than $1 on the display network as of 2022.
Rolling Paid Search Management Pricing
In addition to or in lieu of monthly service, our dedicated PPC strategists can manage your monthly PPC marketing budget at a rate of 2 units per hour. Our Consulting Team can provide additional support and expertise, and reallocates spending across networks as needed to maximise results. We optimise and diversify your paid spend across the following campaign types:
- Paid search ads.
- Display ads.
- Retargeting ads.
- Syndication (Taboola, Outbrain, and Third-Party Networks).
- Google Shopping Campaigns.
- And more.
What To Expect From Your PPC Package as a New Customer
When it comes to PPC advertising, don’t settle for anything less than the best. By partnering with PPC experts, you can feel confident that your ad campaigns are effective, efficient and tailored to your industry.
As a PPC agency, our specialists are constantly on top of the latest paid search trends and tactics — then applying any new discoveries to your campaigns. The result? An ever-evolving PPC strategy that connects with your target audience and boosts your ROI.
The benefits of having Brafton as your PPC management agency partner include:
First-rate, high-yielding PPC campaigns managed by experts in the field.
Allocating your ad spend on tactics that produce productive results and conversions.
Peace of mind knowing your ad campaigns are being consistently taken care of.
More time for your team to focus on other objectives because our PPC experts have your campaigns under control.
What can you expect from your PPC package? At Brafton, every client undergoes a formal onboarding process, regardless of which of our marketing services they sign up for. We work with your marketing team to become familiar with core business goals and fully understand your current marketing strategy.
From there, we look at baseline metrics through Google Analytics, Search Console and other web analytics platforms to determine if and how PPC management can help you achieve your marketing objectives. Our PPC strategists work one-on-one with your business to understand your target market and determine the most effective ways to reach them — empowering us to generate PPC campaigns that convert while maximising your ad spend.
Finally, we assign a PPC specialist to your account to help you with every stage of your digital ad campaign.
A PPC Advertising Campaign, Explained
PPC vs. organic marketing: which is better? Well, as always, the answer is a healthy balance of both can yield the most profitable results.
Organic search uses keywords, high-quality content and back-end web development enhancements to improve search engine rank and website visibility. Pay-per-click advertising is exactly what it sounds like: Each time someone clicks on one of your ads, you pay a small fee to the platform that published the ad. Essentially, PPC revolves around creating targeted ad campaigns and then allocating a budget to get those ads seen by target consumers.
While they involve 2 different marketing strategies, PPC and SEO services can work together to build your digital authority, enhance your brand awareness and maximise your website traffic.
Across the industry, the average click-through rate for paid ads is 0.34% for display ads such as banners and approximately 2% for search. While this may not seem high compared to organic CTR, conversion rates for paid ads can be anywhere from 50% to 150% higher on average than organic content.
The secret to managing a highly effective PPC campaign that will yield a relatively high CTR, a strong conversion rate and, ultimately, ROI is to use paid ads as one facet of a cohesive marketing strategy. Each PPC campaign should somehow serve a specific function and have clearly established success metrics.
So, where does white-label come into play? White-label PPC is just a fancy way of saying third-party PPC management. Brafton will manage your digital advertising budget and help allocate spending to the most effective networks. This PPC optimisation will ensure that your digital ad campaigns target the right audience on the right networks.
Google and Google-owned YouTube occupy an estimated 23.1% of all PPC ad spend, digital and traditional. The search engine giant sells PPC ads on a display network and on its search engine network, which reaches 90% of all internet users. It also boasts some of the highest CTRs of all ad networks. At Brafton, we help manage Google search and display ads in all of the following ways:
- Target audience identification.
- Retargeting management.
- Keyword selection.
- Meta description optimisation.
- Ad landing page optimisation.
- A/B testing.
- Banner ad design.
- Campaign performance monitoring.
- Google shopping campaign management.
- Gmail ads.
- Local Services by Google.
Our PPC consultants also collaborate with content strategists to help improve the Quality Score of each ad landing page. A strong Quality Score is the result of relevant, keyword-optimised landing page copy, and it can help you win bids at a lower CPC. We also ensure that landing page UX is optimised to convert site visitors.
Google and Google-owned
YouTube occupy an estimated
23.1% of all ad spend, digital
Social Media Ads
Brafton offers social media ad management at a rate of three units per ad for up to £650 in ad spend. Any managed spend above £650 is custom quoted. As part of our services, a social media consultant will work across social networks to home in on target audiences and maximise the performance of your campaigns. We also provide reporting and one custom image per ad. The social media ad networks we support include, but aren’t limited to:
- Facebook Ads.
- Twitter Ads.
- LinkedIn Ads.
- Instagram Ads.
- YouTube Ads.
- Pinterest Ads.
- Snapchat Ads.
At Brafton, our PPC consultants manage and optimise ad spend across retargeting networks to help you get your ad content in front of potential customers. We use platforms such as AdRoll to support your remarketing efforts and drive up conversion rates.
Paid syndication extends your content across third-party sites, helping to get your brand’s messaging in front of a larger audience of web users. Our PPC consultants leverage networks such as Taboola and Outbrain to get your content listed on other websites so that you can tap into their existing audiences.
Brafton’s full-service video team can script, produce, shoot and edit video ads that demonstrate the value of your products and services. Our PPC managers can then help you distribute the ad across relevant channels to maximise exposure.
À la Carte PPC Management Services
Just because it isn’t referenced on this page doesn’t mean we can’t do it. Our comprehensive portfolio of marketing services and flexible pricing models makes it easy for us to deliver à la carte services that include, but aren’t limited to:
- Custom PPC reporting.
- Meta description optimisation.
- Ad landing page optimisation.
- Ad design.
- Text ad copywriting.
- Call-to-action marketing.
- Amazon ad campaigns.
- Bing Ad campaigns.
Feeling inspired? Don’t hesitate to reach out to our digital marketing team to discuss your next PPC project.
Better PPC Management Starts Here
The best PPC management services for your brand are the PPC services that boost CTR and drive up conversions.
At Brafton, we make sure that every PPC campaign we launch is delivered to the right audience through the right network. We also analyse the content at the other end of every ad we help create and/or distribute to help ensure that you get the lowest possible CPC with the highest possible ROI.
In the age of non-interruptive marketing, paid advertising still has its place in most content marketing strategies. We’ll help you find it.