Perth Content Marketing for Any Organisation

Brafton stands as international as Perth’s diverse populace with offices across 3 continents, employees working out of 6 continents and capabilities reaching all corners of digital marketing. We are experts in everything content and design just as much as we are in the culture of Perth.

Perth Businesses Need Content Marketing

Perth is not only the art in Northbridge and music at the Perth Concert Hall; it’s sports, food, tourism, dancing and a melting pot of culture from Indigenous Australians, Southeast Asia, Europe, Africa and so much more. The City of Light’s businesses span from mining and resources to information technology, education, and tourism and hospitality.

We know that there is more that makes up a business than just its product — it’s the people too. Brafton content marketing gives your company the power to connect with the people who will resonate with your product or service.

Content gives you the chance to talk directly with consumers in the language they can understand, on the platforms they use and with the information they’ll need to make their next decision (obviously choosing your brand over others). There are so many voices in Perth that need to be heard, and Brafton has the data-backed solutions you need to reach them.

We have the experience and content strategy to reach the audience you want to target.

And it all starts with uncovering what’s most important to your business, how customers connect with your brand and building up from there.

Our writers take this data and compile relevant keyword research for SEO content that’s interesting, compelling and brand-focused. Brafton content writers are equipped to switch among several types of content types and industries to meet the needs of our clients. From thought-provoking blogs to industry-leading eBooks, our content creators can do it all.

Brafton content writing services include:

  • Blogs.
  • Infographics.
  • eBooks.
  • Case studies.
  • White papers.
  • Landing pages.
  • Social media.
  • Email marketing.

Content works incredibly well when it’s matched with a bit of colour and visual aid. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content intent to create captivating images that bring the written content to life, improve customer engagement and optimise conversions.

Email is still the best way to speak directly to your customers with relevant content. Our email marketing experts can develop slow drip campaigns for gated case studies and white papers. They’re also experts in more visual pieces of content with infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop. It all depends on your goals and audience based on established KPIs to track performance.

Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate with your audience. Brafton’s social media specialists develop a plan based on industry best practices, supported by automation tools and social media expertise. 

After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement.

Pay-per-click (PPC) advertising is a great way to get right in front of your highest-quality potential customers. It turbocharges your content marketing efforts because paid channels earn you prime positions for your campaigns. We optimise keywords to fast-track brand awareness and conversion goals. 

The results of PPC campaigns return highly accurate information on your marketing campaigns, such as who clicked, when and where — information we can use to boost marketing efforts in the future across all content marketing channels.

Meeting and Reaching Customers

The name of our game isn’t just about customer acquisition but retention as well. Content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field.


Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Brafton strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. Through optimising and reoptimising content, we continuously improve your content marketing strategy to ensure you’re reaching your goals.


We’ll explore pageviews, clicks, brand followers and social media mentions. Content can provide touch points along the customer journey that will inform how well we’re connecting with your audiences.


Awareness can get customers in the door, but do they feel engaged? This data will tell how well the content resonates with your audiences and if they’re willing to take another step further down the funnel. We’ll look for things like likes, shares, comments, time on the page and so much more. The longer a customer is on your page, the more likely they’ll be to engage with your brand further.