How Twitter Fits Into Your
Digital Marketing Strategy
There are more than 330 million monthly active Twitter users, giving you the opportunity to create a large following and form vital relationships through your content.
As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile based on the latest industry conversations, breaking news and trending topics. Think of Twitter as your fastest, simplest way to take your audience’s pulse.
Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your Twitter feed is a treasure trove of actionable audience insights.
Enhance your digital marketing strategy with Twitter marketing services from Brafton – one scheduled tweet at a time.
- Create and set up your business Twitter account.
- Optimise an existing Twitter profile, or expand your brand across several different associated profiles.
- Generate recurring or on-demand social posts.
- Manage your Twitter end-to-end, along with integrated social media platforms like SproutSocial and HootSuite.
- Measure and report metrics.
- Remote and on-location event coverage via Live Tweeting.
- Address customer service enquiries and respond to direct messages.
- Manage and monitor your brand mentions via social listening tools.
- Reach out to industry influencers and increase your sphere of influence with follower pushes.
- Design, track and manage contests, hashtag campaigns and other interactive content.
- Produce and curate short social engagement videos.
- Implement according to your social media ad budget and target high-value users.
- Analyse competitor social media accounts to strategically target active users and worthy prospects.
Depending on which social media package you select, your social media advertising team will work laterally with other in-house creative departments to brainstorm, generate and execute your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one email away, your social media strategy can be supported and augmented by other members of our staff as and when needed.
This level of customer service keeps your social media plan moving forward at all times.
With the right strategy behind your Twitter marketing campaign, you can better understand the nuances between low-interest Twitter followers and high-interest potential customers. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use.
We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use.
- Custom reporting and imagery.
- Management and optimisation within Twitter Ads.
- Discovering influential people, trending topics and co-marketing partners.
- Diverse ad formats like mobile app install cards, video pre-roll and much more.
- Promoted tweets and promoted trends.
- Follower pushes.
- Promoting your products and downloadable assets.
- Geographical and audience segmentation.
- Auction bidding customised to your budget.
- Recurring insights and updates on remaining budget and campaign performance.
- Creative ad copy and imagery creation with compelling calls to action.
- Optimising your Twitter Ads account with multi-user logins and security settings.
- Campaign setup, editing, analytics, troubleshooting and more.
It’s fine if your Twitter objectives don’t fit neatly into a defined package: We can custom-quote add-ons, specialised requests and any other variables that may come into play throughout your campaign’s duration.
Engage. Convert. Repeat.
As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked into an outdated, ineffective strategy.
We’re a Twitter marketing agency that remains right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimise every social media touch point throughout the customer lifecycle – and then bring those customers back for more.
Think of Brafton as a search engine for all your content marketing needs. Send tweet.
Not in the UK?
Check out our international Twitter marketing services: