How Twitter Fits Into Your
Digital Marketing Strategy
There are more than 330 million monthly active users on Twitter, granting you the opportunity to reach a large following and form enduring connections through your content.
As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile to the latest industry conversations, breaking news and trending topics. Think of Twitter as your fastest, simplest way to take the pulse of your audience.
Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your Twitter feed is a treasure trove of actionable audience insights.
Enhance your digital marketing strategy with Twitter marketing services from Brafton – one scheduled tweet at a time.
Twitter Management and Service Offerings
At Brafton, social media marketing services can be purchased à la carte, as part of a rolling monthly subscription or on-demand when the need arises.
Your assigned social media strategist works closely with your brand, channel partners and vendors to plan out your Twitter campaigns from start to finish – while still leaving enough flexibility to optimise and adjust tactics on the fly. You can be as hands-off or as hands-on as you desire, and Brafton can run the entire scope of your social media management as needed.
Tap into Brafton’s Twitter expertise through the following services:
- Create and set up your business Twitter account.
- Optimise an existing profile, or expand your
brand across several different associated
- Generate recurring or on-demand social posts.
- Manage your Twitter end-to-end, along with
integrated social media platforms like
SproutSocial and HootSuite.
- Measure and report metrics.
- Remote and on-location event coverage
via Live Tweeting.
- Address customer service inquiries and
respond to direct messages.
- Manage and monitor your brand mentions
via social listening tools.
- Reach out to industry influencers and
increase your sphere of influence with
- Create, track and manage contests, hashtag
campaigns and other interactive content.
- Produce and curate short social
- Execute on your social media ad budget and
target high-value users.
- Analyse competitor social media accounts to
strategically target active users and
Depending on which social media package you select, your social media team will work laterally with other in-house creative departments to brainstorm, create and execute on your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one desk away, your social media strategy can be supported and augmented by other members of our staff.
This level of customer service keeps your social media plan moving forward at all times.
With the right strategy, you can better understand the nuances between low-interest Twitter followers and high-interest potential customers. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use.
We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use.
If your Twitter objectives don’t fit neatly into a defined package, that’s fine. We can custom-quote add-ons, specialised requests and any other variables that may come into play throughout the duration of your campaign.
Engage. Convert. Repeat.
As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked in to an outdated, ineffective strategy.
We remain right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimise every social media touch point throughout the customer lifecycle – and then bring those customers back for more.
Think of Brafton as a search engine for all your content marketing needs. Send tweet.