Twitter Marketing Services

Twitter marketing services from Brafton’s team of in-house social media strategists, marketers and content creators drive brand awareness, follower engagement and influencer relations across the target audience that matters to you most.

We run organic and paid Twitter campaigns that generate #ROI.

See for yourself.

Twitter Management and Service Offerings

At Brafton, social media marketing services can be purchased à la carte, as part of a rolling monthly subscription or on-demand when the need arises.

Your assigned social media strategist works closely with your brand, channel partners and vendors to plan your Twitter campaign from start to finish, while still leaving enough flexibility to optimise and adjust tactics on the fly. You can be as hands-off or as hands-on as you desire, and Brafton can run the entire scope of your social media management as needed.

Tap into Brafton’s Twitter advertising expertise through the following services:

  • Create and set up your business Twitter account.
  • Optimise an existing Twitter profile, or expand your brand across several different associated profiles.
  • Generate recurring or on-demand social posts.
  • Manage your Twitter end-to-end, along with integrated social media platforms like SproutSocial and HootSuite.
  • Measure and report metrics.
  • Remote and on-location event coverage
    via Live Tweeting.
  • Address customer service enquiries and
    respond to direct messages.
  • Manage and monitor your brand mentions via social listening tools.
  • Reach out to industry influencers and increase your sphere of influence with follower pushes.
  • Design, track and manage contests, hashtag campaigns and other interactive content.
  • Produce and curate short social engagement videos.
  • Implement according to your social media ad budget and target high-value users.
  • Analyse competitor social media accounts to strategically target active users and worthy prospects.

Integrated Social Media Marketing

Twitter marketing can be made even more effective by running cross-channel campaigns centred on one cohesive idea. That’s why Brafton’s social media services aren’t one-size-fits-all or siloed into rigid platform-specific offerings.

We keep your larger social media and digital marketing strategy collaborative and platform-agnostic so that you can invest your resources on the social media platform they’re needed most.

Organic and paid social spend can be moved across channels like Instagram or Facebook ads to increase the likelihood of achieving your commercial objectives.

The aforementioned Twitter marketing services can similarly be applied to other social accounts, with the added benefit of even more complementary options such as:

Management of up to
4 social networks at once.

Monthly reporting and
review calls with your
dedicated strategist.

Sophisticated influencer
marketing outreach.

Custom imagery and
promotional tweets.

and collaboration.

Advanced Twitter analytics tracking.

Follower- and link-building.

Depending on which social media package you select, your social media advertising team will work laterally with other in-house creative departments to brainstorm, generate and execute your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one email away, your social media strategy can be supported and augmented by other members of our staff as and when needed.

This level of customer service keeps your social media plan moving forward at all times.

Your Goals, Achieved

Twitter marketing can serve many purposes across multiple points of the marketing and sales funnel. While predominantly used as a top-of-funnel channel to generate brand awareness, Brafton digs deeper, uncovering every possible way to leverage your brand, Twitter presence and your marketing strengths.

Our diverse, multifunctional strategies serve our clients’ wide-ranging social media goals, like:

  • Increasing brand awareness.
  • Extending brand reach.
  • Owning a share of mind.
  • Monitoring customer feedback for complaints or compliments.
  • Understanding target audiences and their desires.
  • Enhancing customer loyalty and engagement.
  • Building online community advocacy.
  • Improving public relations.
  • Experimenting with new marketing ideas.
  • Distributing content in multiple formats.
  • Identifying trending topics and building content around them.
  • Generating and nurturing leads.
  • Driving traffic to high-value pages and assets.
  • Differentiating from competitors through tone of voice and personality.

With the right strategy behind your Twitter marketing campaign, you can better understand the nuances between low-interest Twitter followers and high-interest potential customers. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use.

We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use.

Twitter Ad Management

Your social media strategist uses both organic and paid Twitter tactics as part of a comprehensive Twitter marketing strategy.

A well-timed, highly targeted Twitter ad with the right bidding strategy supporting it can get your brand on more active users’ screens. Brafton’s paid advertising and management services help you jump to the front of the line, so your voice is heard and you can easily engage and re-engage followers and non-followers alike.

Brafton skillfully creates and manages your social advertising with the help of the Twitter Ads platform and other leading social tools. Your ad budget remains firmly in your hands, as your team can recommend suggested spending levels and facilitate payments accordingly.

Twitter ad campaigns can include:

  • Custom reporting and imagery.
  • Management and optimisation within Twitter Ads.
  • Discovering influential people, trending topics and co-marketing partners.
  • Diverse ad formats like mobile app install cards, video pre-roll and much more.
  • Promoted tweets and promoted trends.
  • Follower pushes.
  • Promoting your products and downloadable assets.
  • Geographical and audience segmentation.
  • Auction bidding customised to your budget.
  • Recurring insights and updates on remaining budget and campaign performance.
  • Creative ad copy and imagery creation with compelling calls to action.
  • Optimising your Twitter Ads account with multi-user logins and security settings.
  • Campaign setup, editing, analytics, troubleshooting and more.

It’s fine if your Twitter objectives don’t fit neatly into a defined package: We can custom-quote add-ons, specialised requests and any other variables that may come into play throughout your campaign’s duration.

Engage. Convert. Repeat.

As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked into an outdated, ineffective strategy.

We’re a Twitter marketing agency that remains right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimise every social media touch point throughout the customer lifecycle – and then bring those customers back for more.

Think of Brafton as a search engine for all your content marketing needs. Send tweet.