Video Marketing ROI

Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post.
It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.

This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.

The ROI speaks for itself:

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97% of businesses say video helps people better understand their offerings.

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84% of marketers say video has helped them increase their traffic.

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Users spend 88% more time on websites with video.

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Video marketers get 66% more qualified leads per year.

Marketers who use videos grow revenue 49% faster than those who don’t.

83% of marketers report positive video ROI.

At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.

Tell Your Story

Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand’s story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity. Corporate videos let you showcase your brand in your own voice, using your own language.

Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.

We can manage every step of the process, from planning and developing a concept to writing scripts and shooting footage to promoting your video where your audience lives.

Video marketing is an immersive, interactive experience that leaves a lasting impression.

What mark will you leave on viewers?

Animation Services

Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.

Through animation, you can explain dense, technical software and elaborate product specs with ease.

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On-Location Shoots

Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers, camera operators and creative directors to bring high-quality video production straight to you.

By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and much more, we “have video, will travel.”

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Studio Productions

With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.

We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio. Our studio contains the latest professional video production tools and technology needed to create high-quality video ads with TV production values.

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Vox Pops

Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.

Vox Pops work well for industry conferences, special events and internal functions. Plus, they translate to social media for mass appeal.

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Explainer Videos

Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.

Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.

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Video Testimonials

Sometimes, your customers’ stories are the ones most worth telling.

Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories.

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Video Blogs

Video Blogs are just that: blogs in a more consumable, direct video format.

Complement your Editorial strategy with 60-second v-blogs narrated and presented by on-screen actors. Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.

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Event Coverage

Maximise the value of live events by filming the big moments your audience wants to see. Our event video production and video conferencing services put your viewers right in the middle of all the action. Video streaming capabilities let you report on event coverage in real time. We even offer drone filming services to capture outdoor events from breathtaking views.

Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups. Brafton event video services provide everything you need to create engaging event coverage that raises brand awareness and drives traffic to your site.

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Whiteboard Video Production

Present information, educate audiences and illustrate creativity with whiteboard videos. Or use them as training tools to quickly and effectively onboard new hires. 

Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.

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Video Editing

Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut.

Whether you’re halfway through the editing process, or you haven’t even started, our post-production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.

Brafton video production experts can add audio elements to bring your vision to life or use video encoding software to upload the finished product to the video platform of your choice.

Video as a Strategy

Video marketing is an imperative in a search engine-driven world.
Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.

Video assets confer a number of benefits, including:

Brand Awareness

Media-rich content gets you seen and heard.

Social Engagement

Followers and subscribers are more likely to share powerful videos on social media platforms like Twitter and Facebook.

Brand Trust

Your brand can build trust and loyalty with the human touch of video.

Organic Ranking

Videos embedded in your content improve search ranking and will help you outrank competitors’ pages.

Mobile Optimisation

Videos optimised for mobile make your content functional across devices.

Conversion

Video content is a way for your brand to reach prospects, qualify leads and convert buyers.

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Customer Loyalty

Explainer videos and tutorials help existing customers maximise the value of your products and services.

 

Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience. That means you’ll connect with customers like never before, on their terms and in their preferred format.

Video is quickly changing the digital marketing landscape. Make it a focal point of your next campaign.

Your Vision in Motion, Your Brand in Action

Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions that serve your needs, marketing goals and campaigns. Most of all, we deliver results you can see and feel. 

Lights, camera, convert.

Let's Create