Video Marketing Services: The Brafton Approach
Every video project from Brafton is part of a holistic content marketing strategy designed to engage your target audience, broadcast your organisation, and deliver tangible business value. Modeled after a video production company, Brafton’s in-house video team approaches every client with a unique lens while ensuring video content is distributed through optimised channels for maximum success.
Video Marketing Statistics Show Real ROI
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
89% of marketers report positive video ROI.
More than 55% of consumers say they’ve watched video while shopping in-store.
95% of video marketers say they plan to maintain or increase their spend on video.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.
Success Stories
How Our Video Team Helped Lasko Create an Online Self-Service Center
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko
Shibumi on Brafton: ‘They really shared our objectives’
“We presented a really professional outcome to our audience, and that’s all down to the work that the Brafton team did.”
– Andrew Wiltshire, Director, Asia Pacific at Shibumi
Family Reach’s review of Brafton: ‘I love the way they make us think’
“I love the way Brafton thinks, and I love the way they make us think.”
– Carla Tardif, Chief Executive Officer, Family Reach
Video Production Service Options at Brafton
Animation Services
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease.
On-Location Shoots
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers , camera operators and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and much more, we “have video, will travel.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio. Our studio contains the latest professional video production tools and technology needed to create high-quality video ads with TV production values.
It’s never been easier to create a product video that converts.
Vox Pops
Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.
Vox Pops work well for industry conferences, special events and internal functions. Plus, they translate to social media for mass appeal.
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
An explainer video can be animated, live-action, 2D, 3D or hybrid, which can help nurture leads and close deals faster than other content types.
Video as a Strategy
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
With the right video strategy, these assets can improve your:
Brand Awareness
Media-rich content gets you seen and heard.
Social Engagement
Followers and subscribers are more likely to share powerful videos.
Brand Trust
Your brand can build trust and loyalty with the human touch of video.
Organic Ranking
Videos embedded in your content will help it outrank competitors’ pages.
Mobile Optimisation
Videos optimised for mobile make your content functional across devices.
Conversion
Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
Customer Loyalty
Explainer videos and tutorials help existing customers maximise the value of your products and services.
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
Supplemental Services for the Video Marketer
Tell Your Story
Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
What mark will you leave on viewers?
Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
Lights, camera, convert.