As the UK’s leading content marketing agency, we’ve developed an expert model of in-house content creation and blog writing services built on proprietary software, creative storytellers and hard metrics. If it doesn’t serve a purpose, we don’t write it.
A typical Brafton blog post starts with data. Through analytics tracking, competitive analyses and industry conversations, we review what is currently performing and what has historically shown sustained results. We uncover searcher intent and collaborate with your team of business experts to scope out the topics that need to be written at that moment.
From there, we formulate campaigns centred on your core themes, marketing goals and target audience. We get the right eyes on the right content at the right moment.
Our SEO content writing services help businesses sculpt unique content that feeds into every part of their marketing strategies. Every blog and every article is designed with a specific marketing or commercial goal in mind, supporting the performance metrics you care about most – lead generation, conversations and sales.
It’s more than just content writing; it’s content excellence.
Content Mapping to Your Commercial Goals
Blogs are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points. Prospects have questions, and blogs answer them.
A strong blog writing and distribution strategy should serve as the entry point to your sales funnel, and that’s why we’ve designed our creation process around mapping every asset to your commercial goals.
There’s value attached to every blog post, and we aim to prove it.
Our in-house team of copywriters utilises SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse and other proprietary tools to lay the foundation upon which to write. We know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives before we put pen to paper.
We organise our editorial team so that each blog writer develops subject matter expertise in a range of business sectors. Common verticals include:
Our goal is to connect your company with a copywriter who already has years of experience writing content about your industry and for your audience. This shortens the learning curve and makes for ghostwriting with authenticity. You get all the unique content needed to power your digital marketing and SEO strategies within the quickest turnaround time possible.
Plus, it allows us to spend more time on other marketing functions like re-optimising and promoting content.
But blog content writing is only half complete if it isn’t personalised with your company’s expert opinion. A great blog should reflect your brand’s unique vision and message.
Hence why our blog writing services include conducting interviews with your staff, gathering intel from your sales team and integrating your brand mentality into everything we produce. You get professionally written content straight from the minds of your brand’s foremost thought leaders.
We call it Blogging 2.0.
Writing for Humans, Not Search Engines
If your blog strategy is still based around high-level keyword targets, intricate backlinking schemes and formal, mechanical writing, it’s time for a course correction. SEO content writing services need to be about more than just checking boxes on a list of search signals. They need to speak to your audience through original content that entertains and educates in equal measure.
You’re a human. Your readers are human. Our content writers are human.
Our blog writing services are led by professional content writers who hold degrees in various specialisations, including journalism, English, creative writing, marketing and education, to name a few. Throw in several MAs, MFAs and PhDs for good measure as well.
You need a copywriter who deeply understands your business, your industry, your customers and how to craft engaging messages that resonate with your target audience. Blog writing companies hire professional content writers from every field and industry so original content is always well-written, on-point and, above all else, compelling.
We are professional journalists, published authors, live-lit performers, entrepreneurs, teachers, industry copywriters and writing consultants. We’ve got the best.
Higher organic rankings are achieved through consistent, strong article writing that serves user intent, not gaming search algorithms and dousing your content in keywords.
Every day, search engines become more human – they’ve actually outsmarted the engineers who built them. You need blogs that make a human impact.
Social media is an equally important marketing channel for your SEO strategy. Share engaging content on your Twitter, LinkedIn or Facebook feed to increase brand awareness and bring more followers and social media users to your site.
Only the best, most compelling articles will resonate with social audiences. Our creative content writing services will help you win over discerning users and achieve better ROI with your social media strategies.
Quality Over Quantity
It’s impossible to rank for any of your search terms through dishonest marketing practices. That includes churning out more blogs than are necessary and inundating your readers with web content they could never hope to consume.
Reader attention spans are dwindling, and average word counts on blog posts are rising – something has to give. The only way to stand out is to produce quality blogs that provide value. We consider this simple customer experience.
Google’s ranking algorithms utilise search signals to determine whether a blog post is well-written, contextually accurate, user-friendly and objectively better than the competition. It no longer matters how many blogs you post; search visibility is decided based on the moving target of content quality.
Want to see big returns on your SEO strategy? We have the blog content writing service to get your there.
At Brafton, we do quality. Our in-house team of professional content writers painstakingly craft each blog, from titles to meta descriptions, with those search signals in mind. More than that, though, we take the time to produce heavily researched, engaging content that will resonate with your core audience.
Our SEO-driven, professionally written articles and blogs bring more search engine users to your site and keep them engrossed from beginning to end.
Why Your Blog is Your Brand
Your customers have more content options than ever, which makes search engine optimisation and topical authority paramount to your blog strategy. To outrank competitors, your business blog should follow a few creative content writing guidelines:
- Stay on brand.
- Post fresh content but not more than a few times a week.
- Write toward specific site visitor personas (not every reader is a buyer).
- Understand the commercial value of each visitor.
- Have clear calls to action.
- Include custom illustrations and videos.
- Optimise for social sharing.
- Update older posts and top-performing posts.
- Be 100% relevant to users.
Because blogs are often the first touchpoint with prospects, you have only one opportunity to make the interaction count. Your blog is your brand.
The goal of our content writing services is to propel your brand to the forefront of your industry one blog post at a time.
Blogging as a Strategy
It’s not enough to simply have a writer produce blogs. A true content marketing strategy comprises a variety of asset types, distribution channels and promotion efforts.
Working with full-service blog writing companies has many advantages over freelance options. You get the support of SEO experts who know how to optimise your blog article writing efforts for maximum impact.
Brafton’s blog writing services packages go beyond content production to help you meet your marketing, business and commercial goals.
We use blogs as part of a comprehensive approach to marketing ROI, and you should too.
Our strategic approach includes:
- Turning gated assets into blog posts.
- Collaborating with social influencers.
- Embedding rich media like custom graphics and videos into all content.
- Sending out email newsletters.
- Distributing blogs across your primary social media channels.
- Inviting real-time feedback from readers.
- Auditing site performance to guarantee the most effective blog content.
- And much, much more.
That’s what quality is.
Looking for help with blog content? Brafton’s professional content writers are ready to get started.