How White Papers Differ From Other Content Types
A quality white paper offers an in-depth analysis of a particular topic with the aim of educating readers, focusing on complex subject matter to provide various solutions. This long form content type requires extensive research. But what’s the difference between a white paper and other forms of content, such as an eBook or case study?
Unlike white papers, eBooks focus on a wide range of topics and focus more on the overview than an in-depth analysis. Case studies, on the other hand, are tellings of real-life examples that provide information on the context, challenges at hand, action taken and outcomes achieved. A white paper can cover a topic and evaluate a case study within its analysis.
How White Paper Creation Works
Content creation at Brafton starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. The purpose of your white paper is to provide innovative solutions to that problem. Your Brafton content writers will work with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service and your commercial goals. With end-to-end content writing services paired with expert strategy and project management, your white paper can quickly come to life.
White Paper Writer
Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, our white paper writers will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper. Brafton’s white paper writing services ensure close collaboration with your internal marketing team to ensure we leverage the messaging, branding and viewpoint of your business.
White Papers Get Results: Just Ask Our Clients
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science, PerkinElmer, Inc.
“Our business is technical & fairly complex. Our writer impresses me with how he takes information that can be confusing & makes a compelling story. It’s not easy but he makes it seem that way.”
– Lynnette Regan, Marketing Communications Manager.
“We have a fairly complex footprint and yet their writers and project managers are able to jump right in and interview our team members and write blogs like they are full-time Inspirage employees.”
– Lindsey Hiefield, Creative Service Manager.
White Paper Design
Once the text has been approved, Brafton graphic designers will format your white paper content. They will collaborate with you, your white paper writer and your project manager to implement your brand colour schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.
A white paper is more than a research paper full of technical details — it’s also a visual asset that conveys your brand identity and thought leadership, making graphic design a must-have component of Brafton’s white paper writing service.
Showcase Your Industry Expertise
Brafton’s white papers can work in concert with your other marketing assets to hit every phase of the buyer’s journey. For instance, a blog post can satisfy top-of-funnel interest while a case study or white paper can serve middle or bottom-of-funnel readers.
Brafton’s holistic approach to content marketing maximises the ROI of marketing strategies within numerous industries, including:
And many more!