Blending comprehensive analysis with captivating storytelling, Brafton’s white paper writing service allocates industry-focused expert writers to research and create thought-provoking white papers for your business.
White papers establish your brand as an industry expert and thought leader in ways traditional content creation cannot. Our white paper writers form excellently crafted assets using their extensive knowledge in your industry combined with your organisation’s messaging.
You’ll be assigned a professional writer who constructs carefully written content and formats it into a polished white paper template, demonstrating subject matter expertise for potential clients.
These deeper-funnel assets for content marketing help to spread brand awareness, nurture leads and convert sales.
Stage 1: Building a Foundation for Success
To begin, your content writer will work with you, your strategist and project manager to nail down your target audience. Then, you’ll discuss ideas, build a topic around your goals and identify the actions you want readers to take.
Before the writing process begins, your white paper writer will research the intricacies of your industry and your organisation’s role within it. This may include interviews with subject matter experts, your staff or others who can provide insight regarding news, trends or common issues in the industry.
Stage 2: Researching for Impact
Next comes the white paper research phase. When writing a white paper that delivers real value and insight to prospects, your expert writer will thoroughly investigate recommended information resources to guarantee they’re using credible sources. To inform their writing, your professional white paper writer will perform thorough data collection and analysis.
Research and analytics demonstrate your brand’s dedication to hard facts that back up assertions. White paper content must reflect an expert understanding of the target audience and provide actionable thought leadership that they can’t find elsewhere.
Stage 3: From Draft to Perfection: A Collaborative Process
Your technical writing professional will then put their content marketing expertise to use by combining journalistic business writing with creative best practices and a proven white paper marketing methodology.
You’ll be able to examine a first draft and provide comprehensive feedback regarding edits, ideas or suggestions. Your writer will incorporate your comments into the white paper before it’s confirmed by you and your team and sent to Brafton graphic designers for formatting.
Stage 4: Expanding Your Reach With Promotional Content
Finally, a Brafton copywriter will write dedicated landing-page copy that optimises your distribution to make your thought-leadership content easier to find on search engines.
As part of our content writing service, we can also create promotional content such as blog posts, email copy and social media posts to help get more eyes on your expertly crafted white paper copy.
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