News

Not all audiences are created equal, and some social followers are more enthusiastic about sharing videos than others.

A study found 18 percent of companies have content marketing strategies for each channel. Here’s why they’re winning:

In this week’s illustrated Tweet, we predict Google is not having any keyword stuffing this Thanksgiving. #Marketing #TWIT

Brands that aren’t confident about their ability to track online customer behavior should use a comprehensive video strategy.

Brands that operate in the finance space don’t always plan unified marketing strategies, but they need to have a plan in place for the holiday season.

Google’s Consumer Surveys option can help publishers make money from their content marketing programs, but there are other ways to monetize.

Financial services firms tend to outsource their content creation to secure marketing benefits and avoid resourcing challenges.

As holiday travel and purchases rev up, studies indicate search is the channel consumers consult first when booking.

Increased holiday purchasing isn’t confined to desktop computers – Almost one third of all purchases will be on a smartphone or tablet.

Updates from the field: How Facebook and Twitter interact with SEO