The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rising Bing, but Google still king
Studies show that while Google is still the undisputed master of the internet search market, Microsoft’s six-month-old challenger Bing is steadily growing its market share. David Karnstedt, the CEO of internet
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Yahoo market share dwindles, changing SEO priorities
Search engine Yahoo lost ground to its competitors in the third quarter of 2009 as its revenues dropped 12 percent compared to the third quarter of 2008. The company’s quarterly financial releases indicated th
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Proposed Microsoft – Yahoo search merger could shake up world of SEO
While some businesses have already touted the search engine optimization (SEO) benefits of a deal, advertisers seem to be getting behind a Microhoo partnership as the American Association of Advertising Agencies (AA
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SEO professionals shouldn’t limit efforts to “big five” search engines
Experts say that fully one-third of all internet searches are performed outside of what are commonly referred to as the big five search engines: Google, Yahoo, Bing, AOL and Ask.
Rob Griffin,
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Rob Griffin,
Google offers advice on avoiding unwanted search results
Google, last week, told search engine optimization (SEO) professionals not to blame the company for negative associations with their search terms. Writing on Google’s official blog, webmaster trends analyst Su
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Advice-based search engines should factor into effective SEO
A recent trend toward non-traditional search engines could make for new opportunities in the field of search engine optimization (SEO). Rather than purely automated processes, sites like Aardvark, kgb, and ChaCha re
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Understanding the search process makes for strong SEO
Experts say that a thorough understanding of the process that search engine users utilize to find relevant search results can help search engine optimization (SEO) campaigns enormously. The founder of SEOmoz.org out
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Google shifts constantly on search policy, complicating SEO
Experts say that the major search engines frequently change and refine the way they structure search results, causing ongoing challenges for search engine optimization (SEO) professionals. Aaron Wall, writing at SEO
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